To build a fire: Lighting-up the cloud-based startup ecosystem

in Huntsville �

 Antonio  Montoya    Craig  Kierstens    Bryan  Powell  Michael  Comperda  Wesley  Sparks  Ma<  Bynum  

 August  23rd,  2014  

Service  Models  

Deployment  Models  

Key  CharacterisFcs  

Cloud What? �

§ SaaS § PaaS

§ Private § Community § Public § Hybrid

§ On-demand self-service § Broad network access § Resource pooling § Rapid elasticity § Measured Service

§ IaaS § DaaS

* National Institute of Standards & Technology

Cloud Technology Perspective �

1960s Mainframe Computing

1970s Mini

Computing 1980s

Client-Server Computing

2000s Cloud

Computing

Incremental Improvements �Preserve Underlying Framework �

Evolution �

The  rapidly  falling  cost  of  communicaFon  is  enabling  a  change  in  business  organizaFons  as  profound  as  the  shiK  to  democracy  in  governments.    

Thomas  W.  Malone  MIT    Sloan  School  of  Business  

“

Dramatic Improvement/Change �Redefines Underlying Framework �

Disruption �

Marketed & Sold to �End Users (Personal Use) �

Designed to Grow Virally in Small Businesses & Teams �

Robust to support the entire enterprise �

…and beyond �

Team

Revolutionary Cloud Framework �

Enterprise

Personal Globe

…the  most  interesFng  and  advanced  new  technology  now  comes  out  for  the  consumer  first.  And  then  small  businesses  start  to  use  it.  And  then  medium-­‐size  businesses  start  to  use  it,  and  then  large  businesses  start  to  use  it,  and  then  eventually  the  government  starts  to  use  it.  But  this  is  a  complete  change  from  the  way  it  has  always  worked..    

Marc  Andreessen  Andreessen  Horowitz  

“

 

2013  Growth  293%    

Funding  Received  $28M  

Acquired  by  Mindspark  on  May  20,  2010  Not  Disclosed  

 Funding  Received  

$1.4M  

Acquired  by  Open  Table  on  December  13,  2013  

$11Million    

Funding  Received  $1.4M  

Incubated  in  Cha<anooga  at  Lamp  Post  Group  

Accelerated  in    Nashville  at  

Jumpstart  Foundry  

Huge  Opportunity  But  Not  Easy  

•  8  Years  (median)  from  founding  to  IPO  

•  4  rounds  (median)  of  funding  

•  363  employees  (median)  

•  66%  gross  margin  (median)  

$32.8B 2016  Total  Market  

(projected)  

2013  Gartner  Forecast  It’s  damn  hard  to  build  an  enterprise  company  Ben  Sesser  –  Pando  Daily  

What  Are  The  Roadblocks?  

•  ConnecFng  –  Finding  developers  

•  Funding  –  Finding  investors  

•  Taking  the  plunge  –  Being  able  to  jump  in  the  startup  full  Fme