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Page § 2
Γιάννης Τριανταφύλλου - ΤΟ ΑΤΟΜΟ
² ŒÌπÂÈÚÔ˜ ‰È¢ı˘ÓÙ‹˜ Ì¿ÚÎÂÙÈÓÁÎ, ¤¯ˆ ‰Ô˘Ï¤„ÂÈ ÁÈ· π¿Óˆ ·πfi 20 ¯ÚfiÓÈ· ˆ˜ ‰È¢ı˘ÓÙÈÎfi Û٤ϯԘ ÔÌ›ÏˆÓ Ù¯ÓÔÏÔÁ›·˜ (πÏËÚÔÊÔÚÈ΋, ÁÚ·ÊÈΤ˜ Ù¤¯Ó˜, „ËÊȷ΋ ÂÎÙ‡πˆÛË) Û ΕÏÏ¿‰· Î·È Ε˘ÚÒπË.
² °ÓÒÚÈÛ· ÙÔ marketing ̤۷ ·πfi …Ù· Ì·ıËÌ·ÙÈο Î·È ÙËÓ ÁÚ·πÙ‹ ÂπÈÎÔÈÓˆÓ›· Î·È ·πfi ÙÔ 1994 ·Û¯ÔÏÔ‡Ì·È Ì ÙËÓ π·Ú·ÁˆÁ‹ Î·È ÂπÈ̤ÏÂÈ· ÎÂÈÌ¤ÓˆÓ (Î·È πÂÚȯÔ̤ÓÔ˘ ÂÓ Á¤ÓÂÈ).
² ΤÔ 1998 ÍÂΛÓËÛ· Ó· ‰›Óˆ π·ÚÔ˘ÛÈ¿ÛÂȘ Î·È ÔÌÈϛ˜ Î·È Ó· Û˘ÓÙÔÓ›˙ˆ ıÂÌ·ÙÈΤ˜ Û˘˙ËÙ‹ÛÂȘ ÛÂ Û˘Ó¤‰ÚÈ·, ÂÎı¤ÛÂȘ Î·È ÂÙ·ÈÚÈΤ˜ ÂΉËÏÒÛÂȘ.
² ΤÔ 2000 ÂπÂÎÙ¿ıËη ÛÙÔ digital marketing Î·È ·πfi ÙÔ 2006 ·Û¯ÔÏÔ‡Ì·È Î·È Ì ٷ social media, ÙÔ blogging Î·È Ùo community management.
² ΤÔ 2008 ›‰Ú˘Û· ΤΟ ΑΤΟªΟ (www.toatomo.info), Ì ÛÎÔπfi ÙËÓ π·ÚÔ¯‹ ÂÍÂȉÈÎÂ˘Ì¤ÓˆÓ Û˘Ì‚Ô˘ÏÒÓ Î·È ˘πËÚÂÛÈÒÓ inbound marketing, content engineering Î·È business development, Û ÂÏÏËÓÈΤ˜ Î·È ‰ÈÂıÓ›˜ ÂÙ·ÈÚ›˜.
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We do marketing
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Ok… But how ?
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Page § 6
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We build Communities
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A community is a group of people who interact and share certain things as a group, including intent, belief, resources, preferences, needs, risks and a number of other conditions that may be present and common, and affect the identity of the participants and their degree of adhesion. –Wikipedia
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Online Business
Communities
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Page § 11
κοινότητα = αξία
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Page § 12
™ÙÚ·ÙËÁÈ΋ & Concept ·Ó·Ï‡Ô˘Ì ‰Â‰Ô̤ӷ, πÚÔÙ›ÓÔ˘Ì ‰Ú¿ÛÂȘ,
ۯ‰ȿ˙Ô˘Ì ٷÎÙÈΤ˜...
ª¤ÙÚËÛË & ROI
Στόχος
ορίζουμε δείκτες, μετράμε επιδόσεις, ανατροφοδοτούμε...
ΟÚÁ¿ÓˆÛË & ÀÏÔπÔ›ËÛË επιλέγουμε εργαλεία,
υλοποιούμε ενέργειες, δημιουργούμε κοινότητα...
Όταν ξεκινάμε μια κοινότητα...
Για ποιόν την σχεδιάζουµε; Τι µέλη θέλουµε; Ποιό είναι το µήνυµα που θα τους πούµε; Ποιός είναι ο τρόπος που θα τους το πούµε; Πως θα µετρήσουµε την επιτυχία;
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Page § 13
Η ζωή μιας κοινότητας...
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Page § 14
Τι σημαίνει Community Management
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Page § 15
Μέτρηση & ROI
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