Download - Titan industries
Titan industries A TATA ENTERPRISE
By,
Santosh Kumar
Introduction
It is a joint venture between the TATA group, and TIDCO
Watches, Jewellery, Engineering components ,Sunglasses, Wallets, Bags and Belts.
World's fifth largest wrist watch manufacturer Exports watches to nearly 32 countries. Fastrack, Sonata, Raga, Edge, Octane, Xylys,
Titan eye+ and Tanishq, Goldplus, Zoya.
History Of Titan In the 1980s, Xerxes Desai and his team
dreamed about Titan Titan was established in 1984. joint venture between the Tata Group and
the TIDCO. third Indian watch manufacturer after HMT
and Allwyn. Titan formed a joint venture with Timex
Group. Transformed the Indian watch market.
History Of Titan
SONATA, Youth segment with Fastrack. brought international brands into the Indian market. In 1995, Titan Company launched Tanishq. also made its foray into eyewear branched into precision engineering components
watches jewellery Eyewear PrecisionEngineering
1309cr 5013cr 248crBrands
Sonata , TitanFastrack, Zoop
Nubula
BrandsTitan
FastrackEye+
BrandsTanishq
Goldplus Zoya
More B 2Bbusiness
Titan:311Helio:6
Fastrack:47Service centers:325
Dealers:11,000
Tanishq :120Goldplus: 29
Zoya :2Titan Eye+:120
International Outlets
Across all Titan products:1600
Summary
65% market share in India
Small domestic market but
huge exports potential
Very small market share-Large growth potential and
Exports
Small market share –Large
growth potential and
Exports
TITANWATCHES & ACCESSORIES
where the Titan story began. fifth largest watch manufacturer in the world. 60 % share of the total Indian market. sold in about 32 countries. manufactured the world's slimmest wrist watch.
TITANWATCHES & ACCESSORIES
Titan launched the HTSE, which run on light.
Acquired Swiss watch maker Favre Leuba for Euro 2 million.
TITANCOLLECTIONS
Titan Edge: The world's slimmest watch. Titan Raga: For today's affluent woman. Nebula: solid 18k gold and precious stones. Sonata: India's largest selling watch brand to suit the common man's wallet. Xylys: A Swiss-made , designed watch for new age achiever. Fastrack: Watches created for trendy youth of today Retail: access to premium brands Helios: India’s multi-brand watch showroom
TITAN JEWELLERY DIVISION
Tanishq is the jewellery brand. Tata+Naksh. Tanishq started in 1994 . Meant for the European & American markets. shifted focus on Indian markets. Their factory located at Hosur, Tamil Nadu. India's fastest growing jewellery brand. recently launched Goldplus.
TANISHQ COLLECTIONS Mia and Blush
Precision Engineering
initiated a PRECISION ENGINEERING DIVISION in 2002.
aerospace, automotive, oil & gas, engineering, hydraulics, solar and medical instruments
includes pointers, dashboard clusters like fuel gauge, temperature gauge, gear shift indicators, clocks, injection molded plastic
Other AccessoriesIn 2007 entered the prescription eye wear segment under the brand name Titan Eye+. Titan also produces sun glasses, bags, belts and others under the fastrack brand name. Eye+, the third major venture of consumer business
• Helmet market under its Fastrack brand
Conclusion
• Titan has left an indelible footprint across the world, taking its dedication to quality and flair for design to 32 countries worldwide, including the Middle-East, South-East Asia and Africa. As you read this, a Titan watch is being bought somewhere in the world.