TINDER CONVERSION The great experiment
BeatrIX MÉSZÁROS TOMI MESTER
Tinder is an app to connect and date with people around you. If you swipe right, you like or left and you pass. If
someone likes you back, it is a match! You can chat with a match, you can
meet and even more...
So we decided, to A/B-test and measure 6-6 different type of profiles
for males and females...
FEMALE PROFILES… BASIC BRUNETTE SEDUCTIVE
BADGE MYSTERIOUS WITH BF Hottest girl
on Tinder
…AND THE PERFORMANCES seductive 110 match 53 messages
badge 103 match 44 messages
mysterious 87 match 44 messages
basic 86 match 42 messages
brunette 46 match 15 messages
with BF 56 match 25 messages
MALE PROFILES…
BASIC RICH GUY MYSTERIOUS
Hottest guy
on Tinder
BADGE THE DOCTOR
WITH GF
…AND THE PERFORMANCES 1 message
2 messages
0 message
0 message
0 message
with GF 2 match 0 message
mysterious 11 match
rich guy 20 match
the doc 16 match
basic 9 match
badge 2 match A Tinder
legjobb pasija
We also made a survey with 1600 respondents. E.g. asked for the first associations for the word Tinder...
ASSZOCIÁCIÓK nők
ASSZOCIÁCIÓK férfiak
TALÁLKOZÓK SZÁMA féfiak vs. nők
EGYÉJSZAKÁS KALANDOK féfiak vs. nők
EGYÉJSZAKÁS KALANDOK féfiak vs. nők
TINDER HASZNÁLÓK ARÁNYA
1. EVERYTHING COULD BE A DATA-TOOL.
2. GOOD MARKETING HELPS.
3. MARKETING + DATA WORKS TOGETHER.
TOP TAKE-AWAYS: from a professional standpoint
BEATRIX MÉSZÁROS [email protected]
TOMI MESTER [email protected]
TINDER CONVERSION The great experiment