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MobileLearning:3 Reasons3 Case Studies3 To dos
Charles DeNault
@mathchuck
Sr. Director of Product Marketing
August 28, 2014
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3 Reasons for Mobile Learning
3 Case Studies
3 Suggestions on getting started
Questions, answers, and comments are welcome throughout.
Slides will be sent to all attendees.
Agenda
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Accommodate Learning Styles. Everyone loves the convenience.
Reason 1: Anytime, Anywhere Access
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• In 2012, 65% of workers surveyed declared their mobile devices to be their most critical work device.*
• 78% of Facebook access in the US is via mobile
• Phones and tablets offer great performance and are easy to use.
Reason 2: Mobile is the computing platform of choice
*http://elearninginfographics.com/10-mind-blowing-mobile-learning-statistics-infographic/
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Poll: How will Mobile Learning fare at your company in the near future?
• Decrease significantly• Decrease somewhat• Remain the same• Increase somewhat• Increase significantly
6©2014 Brandon Hall Group, Inc.
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The near future of mobile – source: Brandon Hall 2014
Reason 3: Your competition is investing in mobile learning
It will increase significantly
It will increase somewhat
It will remain the same
It will decrease somewhat
It will decrease significantly
38.7%
48.7%
12.0%
0.0%
0.7%
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Case Study: Guitar Center
Saba.com/Blogs – Perfect Harmony June 12, 2014
8©2014 Brandon Hall Group, Inc.
“People want to learn on their own terms, when it makes sense for them.”
– Chris Salles, Director of eLearning
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Case Study: Guitar Center “More Stories to Tell”
9©2014 Brandon Hall Group, Inc.
“We’re going from 25 SMEs to 12,000!”
Mobile and Social Learning
• Disseminate information quicker
• Share information among stores
• Collaborate, record and share
• Lack of PCs
About Guitar Center• Over 250 locations
nationwide• 12,000 passionate
employees• Largest retailer of
musical instruments and related gear
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Case Study: Weight Watchers “Moving to Pull”
10©2014 Brandon Hall Group, Inc.
“No one wants a 4 hour eLearning course. They want something right now, that’s 10 minutes, and they want it to be good.”
– Dan Hoffmaster, Sr. Manager of Learning Technology
Why Mobile Learning?
• Nimble and Bite Sized
• Easily access fit with their BYOD Culture
• Elevate employee engagement
About Weight Watchers• 25,000 Employees • Operates in 30
countries• For over 40 years has
helped millions lose weight
Saba Case Study 2014
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Big Global Technology Company “Just-in-Time Learning”
11©2014 Brandon Hall Group, Inc.
2 Years of Search, Filter, Download
• Phase 1: Smartphone friendly content (MP4, PDF, PPT) & community access
• Phase 2: Converting existing e-learning
• Content review board & process
About this implementation• 97,000 Partner Employees • Operating in 166 countries• 25% usage is mobile• 109,000 content downloadsSaba Summit Presentation 2014
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What do you think your biggest challenge will be with Mobile Learning?• Infrastructure• Integrating with current learning programs• Content (creating or converting)• Adoption• Workforce rules (union or part-time)• Other (please share in chat)• Not sure
POLL
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• Choose a project – a class, a process, or community
• Gain familiarity with the technology
• Learn about content and behavior
• Use private groups on LinkedIn or Facebook if no internal systems are readily available
Start a Mobile Learning Experiment
“There are no rules here — we're trying to accomplish something.”
- Thomas Edison
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• Is your LMS ready?
• If not, how about a social enterprise tool.
• Start building a list of requirements – must haves and nice to haves.
Mobile Learning Infrastructure
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Will your learners access your content?
$20 a month buys about 2GB of data which is a lot of learning and even more good will
Sponsor Mobile Access
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Discussion
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Thank You