Download - Tim Rau (3DEXCITE, Dassault Systeme): Engineered Excitement - From CAD to AR/VR Experience
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3DEXCITE | Business Strategy Partner
$3.2Bn DASSAULT SYSTEMES
Marketing in the Age of Experience. Sustainable, game changing innovation
EXCITEMENTENGINEERED
Data, Content, Technology, Ecosystem,
3DEXPERIENCE® Platform
15OFFICES
Globally close to our clients, their partners,
& their consumers
750 3DEXCITERSThe best people
to serve the most demanding markets
FOUNDEDIN 1999
Unmatched levels of industry knowledge,
experience and insight.
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MARKETINGIN THE AGE OF EXPERIENCE
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THE SOLUTION
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THE SOLUTION
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pluginmanager
configmanager
assetplayer
webserviceinterface
ruleengine
modelstate
systemstate
abstractrenderinterface
moviesimagesdocuments
THE SOLUTION DESIGN
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THE USER EXPERIENCE
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THE CONTENT CREATION
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THE VIRTUAL GARAGE
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THE MASTER MODEL
Full model configuration possibilities
Technical validity
Offer codes
Viz BOM
Material
Enrich Design & Engineering Data
Sellable
Market 1Channel
Market 2
Channel
Channel
Filter Down to 100% Correct Visual
Constant Iterations to update and refine
Master Model
Softparts geo
CAD geo
Design
Market 1
ChannelChannel
Complexity grows by > 4000% Filter the correct oneof a billion possibilities
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THE CONTENT CREATION
ExperienceProduceEnrichSource
• Availability• Identification• Correctness• Actuality
• Howtoharvesttherightdataandinformation?
Challenges
Keyquestion
• Completeness• Creation• Lifecycling• ProductValidation
• Howtocompletethevirtualproducttomakeitadigitalclone?
• Scalability• Logistics• Consistency• ProductionQA
• UserExperience• Innovation• Continuity• CustomerApproval
• Howtoreducethetimetoassetandkeepprocessreliability?
• Howtoengageseamlesslythroughoutthecustomerjourney?
What’srequiredtoenableMarketing&Salesexperiences?
Stage
• Creativity• BrandLanguage• CorporateIdentity• VisualValidation
• Howtorespectallvisualrequirementstowardstheproduct?
Deploy
• Distribution• Preparation• Packaging• Throughput
• Howtosupplyallmediachannelsefficientlyandconsistently?
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THE CONTENT CREATION
Modelling of Softparts
Universal Data Model
3rd party distribution
Information Harvesting
ConversionVariant
Creation Material & Geometry
Material Information Gathering & Material
digitalization
Data Prep & Creation
Documentation
Virtual Product Build-up
UDM Preparation
Conversion & Inventory
Staging
Look/ Feel & Animate
Data & Model Preparation
Geometry
Structure
Codes
Material
Customer Systems
Prod
uct C
orre
ctnes
s Vali
datio
n
Viz Data Model
Visu
al Va
lidati
on
EXPERIENCE
Custo
mer A
ppro
val
Deploy to System
DeltaGenProduction
Deployment
UDM
Inter
face
CleaningTesselationUV Assign-
ment
EnvironmentCreation
Source Enrich ExperienceStage & Produce
Staging
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THE CONTENT CREATION
Objects
DrawcallsTriangles
TextureSizes
GPUmemory
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THE CONTENT CREATION
Modelling of Softparts
Universal Data Model
3rd party distribution
Information Harvesting
ConversionVariant
Creation Material & Geometry
Material Information Gathering & Material
digitalization
Data Prep & Creation
Documentation
Virtual Product Build-up
UDM Preparation
Conversion & Inventory
Staging
Look/ Feel & Animate
Data & Model Preparation
Geometry
Structure
Codes
Material
Customer Systems
Prod
uct C
orre
ctnes
s Vali
datio
n
Viz Data Model
Visu
al Va
lidati
on
EXPERIENCE
Custo
mer A
ppro
val
Deploy to System
DeltaGenProduction
Deployment
UDM
Inter
face
CleaningTesselationUV Assign-
ment
EnvironmentCreation
Source Enrich ExperienceStage & Produce
Staging
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Marketing relevantsimplification
150%Global marketing model
Effective poly-reductionby Nurbs on demand/ /
DELTAGENROBOT
DELTAGENHUB
CATIA V4
CATIA V5
3DEXPERIENCE
SOLIDWORKS
AutoCAD
JT
NX
Iges
Step
Rhino
ProE
FBX
Inventor
Maya (Hub only)
STL
XPDMXML
PDM/PLM
CAD/polygon
Material
Configuration
Meta data
MATERIALASSIGNMENT
META DATAENRICHMENT
DATA OPTIMIZATION
VARIANTDEFINITION
PRODUCT ANIMATION
PRODUCTCORRECTNES
REVIEW
REALTIMEGATEWAY(+ VR | AR)
OFFLINEGATEWAY
CGI | VFXGATEWAY
CONVERSION STRUCTURE+GEO PREP
/PIPELINE
UNITYUNREAL 04|2018
MAYA
FBX
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