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With deep expertise
and passionin their subject
areas,
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creative energy Driving
and curiosity,
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for the individuals, teams, and organizations
they serve,
And a
desireto make a
difference
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They make those around them better.
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Until just a few years ago, thought leaders interacted with their audiences primarily
through keynote speaking and book publishing.
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But the digital age has opened the floodgates for anyoneand everyone to step up onto their pedestal and be heard,
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leading to the slow withering of publishing as we know it, and with
it the entire economic model of authorship.
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The changes wrought in the
digital age have also made it
easier for any content to be
heard. But when everyone’s
talking at the same time, the
audience only hears noise.
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Ease of creation has saturated our
marketplace with inaccuracies, distractions,
and downright destructive ideas.
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But unprecedented opportunity awaits
those who are willingand able to adapt to the
challenges of this new era.
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Creators suddenly have
a larger canvas than ever before, with unparalleled
opportunities to reach their audience.
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Audiences from around the world
can now go to content producers for
thoughts, input, and clarification.
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Creation has evolved from
a one-way street to a meaningful dialogue
between creator and consumer.
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If we cultivateself-understanding and find new purpose…
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If we develop SOLID STRATEGY
and act in accordance with it…
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If we seek others to help us on our journey…
then our Vision will see us through these
great upheavals.
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6
If we abandon the outdated thinking
of traditional PR…
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If we seek out the groups for whom our
content is mostmeaningful…
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If we communicate
with them on their
own terms…
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Then we will see our way through the digital maelstrom to form true connections with others through Outreach.
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If we take advantage of NEW FORMS
of expression…
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If we map out
our content’s effects with rigorousmetrics…
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If we find ways to s e p a r a t eour content from ourselves…
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In this new era ideas matter, and with the
right leverage they can be amplified further than
ever before.
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Or we can apply clear Vision,focused Outreach, and quantifiable Impactto harness the tides of
innovation.
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We are Thought Leadership Leverage,
and we choose to RISE.
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Thank you for reading our Summary!
To continue reading more about our Vision, Outreach, Impact and
Conclusion, please visit our Manifesto page.