Thinking Critically about How to Organize
Texts into Visuals: Creating Infographics
Trisha Pomerville & Jennifer HuffmanWright State University
What is an Infographic?
Why We Used Infographics
How We Used Infographics
Explanation of Assignment
Pricing Strategy Presentation
Pricing Strategy:•Market-Skimming •Market-Penetration •Captive Product •Product Bundle •Optional-Product
Influence of Culture Presentation
Key Terms:•Culture •Values•Norms•Folkways•Mores, Laws & Crimes
Assignment Guidelines
1. Read about the term and decide how to explain it in simple words/phrases & with visuals in an infographic.
2. Find a visual(s) to help explain the term in the infographic.• Microsoft Clip Art and/or Smart Art Shapes
3. Decide how you will organize the material in the infographic. Infographic Template 1 Infographic Template 2• Save PPT as a PNG or JPEG file. • Choose which group members will present each part.
4. Practice giving presentation.
Assignment RubricPresentation Criteria Points
Clear Explanation of Key Term /3 Specific Examples from Your Cultures /3 Infographic with Pictures and Shapes /3 Organization of Presentation /3 Clear & Understandable Presentation /3
Listening & Note-taking Criteria Organized Notes with Main Ideas & Supporting Details
for Each Group Presentation/4
Ask at Least 1 Question to Other Group /1
Total: /20
Example Infographics
Market Skimming Pricing (Teacher Example)
Optional - Product Pricing (Student Example)
Culture (Teacher Example)
Value 1 (Student Example)
Value 2 (Student Example)
Students’ & Instructors’ Opinions
Student Opinions
Pricing Strategies Influence of Culture
Likes
Pricing Strategies• Made details clear to
understand; “Easier than reading”• Made students think in a
creative way• Helpful to prepare for
tests
Influence of Culture• Made me want to study
content more; examine skills• Information sticks to
brain because of pictures
Dislikes
Pricing Strategies• Summarize the reading• Difficult to make• Takes a long time
Influence of Culture• Think a lot when
designing• Some presentations not
clear.• Presenters must know
information in order to present well.
Changes to Assignment
Pricing Strategies• Practice• More pictures/shapes• Should give to students
before a test to help them do better
• Start with a small reading section, then move up to a paragraph and whole subject/reading to make it easier to learn
Influence of Culture• Add more details – more
words • Use different program to
design – leave in PPT • Need to improve skills in
computer program• Add funny pictures &
colors to make unforgettable • Add videos
Teacher Opinions• Incorporate different learning styles• Think creatively• Transfer ideas from readings and lectures to other contexts • Clarify and analyze the meaning of text• Organize and synthesize information from readings• Summarize information from readings• Paraphrase ideas from readings
OtHer Uses for Infographics
Other Uses
• Introducing a Topic • Example: Social Media
• Explaining Reading & Listening Skills• Example: Organizational Structures
• Explaining Grammatical Structures• Example: Modals, Prepositions
• Sharing Survey or Research Results • Other Ideas?
Online Tools to Make Infographics
Free Tools• Piktochart http://piktochart.com• Easel.ly http://www.easel.ly• Infogr.am http://infogr.am
ReferencesHubSpot. (2013). [Graph illustrations that show example infographics]. Five infographics
templates in PowerPoint. http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint
Krauss, J. (2012). More Than Words Can Say: Infographics Learning & Leading with Technology 39, 10-14. Retrieved from http://www.learningandleading-digital.com/learning_leading/201202?pg=12#pg12
McMillan, N. (2012). 5 Lessons with Infographics. Retrieved from ttp://designerlessons.org/2012/04/29/esl-lesson-plan-5-lessons-with-infographics-1-thats-old- news/
NeoMan Studios. (2013). [Graph illustration about reasons to use infographics]. 13 Reasons Why Your Brain Craves Infographics. Retrieved from
http://neomam.com/interactive/13reasons/
NickiLinCha (2012) [Graph illustrations of grammatical structures, idioms, etc.] Infographics for the ESL Class. Retrieved from http://www.livebinders.com/play/play?id=412294
Springfield Township High School Virtual Library (2012) A guide for English as a Second Language students: Infographic Lessons. Retrieved from
http://sdst.libguides.com/content.php?pid=265291&sid=2598678
Student Experts (n.d.) [Graph illustration about infographics] Infographics. Retrieved from www.studentexperts.com