www.huawei.com
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Think globally,
Operate locally
www.huawei.com
2012-11-6
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Huawei Confidential
Contents
Brazil, key strategic market of Huawei
Key development strategies and milestones of Huawei do Brazil
Lessons & experiences
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Huawei Confidential
Brazil, one of the biggest markets of Huawei globally
31,23%
4,58%
4,51%
1,74%
57,93%
Huawei Brazil Revenue in global
China
Brazil
Russia
India
Others
37%
63%
Huawei Brazil Revenue in LA Region
Brazil
Others
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Huge potential and large scale of Brazilian ICT industry
0
10.000
20.000
30.000
40.000
Net revenue of Brazilian Operators (BRL millions)
Telefônica/ Vivo
América Móvil
Oi
TIM
6th biggest economy body in the world
Fundamental construction investment will
be boosted, such as the requirements
from big events, telecom agenda in federal
level, etc
Brazil telecom market keeps high growth rate in
recent years
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Contents
Brazil, key strategic market of Huawei
Key development strategies and milestones of Huawei do Brazil
Lessons & experiences
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Key development strategies in Brazil
• Invest Continuously
• Operate Locally
• Meet local market strategies
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Continuous investment & major milestones in Brazil
• +3900 employees, 87% of which are local
• +1000 suppliers, +12000 job opportunities created indirectly
• Strategic partnership with key operators, serving 1/3 of big enterprises, 6M shipment all terminals
Bonded warehouse established Contract sales of U$ 200 million
Call center established Contract sales of U$ 100 million
Huawei do Brasil established
Representative offices opened in Sao Paulo, Rio de Janeiro and Brasilia
First commercial contract Logistic & Technical Assistance Center established
Staff force of +100 employees
Training Center established
2008 2007 2006 2009 2010 2003 2002 2001 2000 1999 2004 2005
Build Vivo’s first GSM network, largest of its kind in South Hemisphere
Massive 3G network construction for key 3G carriers 3G modems launched
Contract sales of U$ 1 billion
Android phones launched HGS established to specially attend service demand
Enhanced corporate structure to focus on Carrier, Enterprise, and Consumer markets. Huawei-Symantec office opened in Brazil
2011
Big transformation in the operation and delivery platform
2012
Become the main LTE vendor for major operators.
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We are “Made in Brazil” since 2008
• Local manufacturing center + logistics center in Sorocaba, keep
expanding in scale
• Cooperation with Flextronics for local manufacturing, covers a
wide range of our best-selling products: BTS/NodeBs for
mobile broadband, DSLAM for fixed broadband, Devices:
Cell phones, 3G Modems
• In 2012, we got PPB on LTE, IP, transmission
• 6 regional delivery centers to serve all Brazilian market
• In the past 3 years, local procurement amount reached USD
760 Mln, paid tax to government up to USD 700 Mln
Brazil
Brasilia
Rio de Janeiro
Sao Paulo
Campinas
Sorocaba Distribution Center Location: Alameda das Andorinhas
Curitiba
Manaus Recife
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Local R&D Center provides close support to our
customer Keep the operator’s focus on its core business
Technical Support
» System Operation &
Maintenance
» Issue Solved
LOCAL Near shore/Onsite R&D
» Solution Design
» Application Innovation
» Feature Realization
LOCAL TSD
REGIONAL TSD BASE
Innovation Solution
Requirement
Focus on
» New Ideas
» MKT promotion Activities
Focus on
» MKT Analysis
» MKT Oriented Strategy and
Roadmap
Operator
Customer
Huawei
Rio de Janeiro
Campinas
Huawei SSA Carrier Software R&D Center started since 2009. It enhanced the local
fast innovation & implementation capability.
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Local training centre and platform to transfer advanced
technology
In 2001 a fully-functional training center was
established:
Covering an area of 1,850 m2
Labs over 490 m2
With a capacity of training 5,000 persons/Year
30000 + talents were trained as of 2011
In 2012, Huawei and Inatel signed agreement on
Huawei Certification Partnership
"Huawei Brazilian ICT talent development plan" takes
INATEL as a starting point, will continue to cooperate
with more colleges and universities in Brazil
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Local innovation in advanced technology and unique
standard
• In July 2012, Huawei Signed Letter of Commitment
with the Ministry of Communications to support
LTE 450MHz standardization and local production
• In Sept, LTE450MHz proposal was raised to 3GPP
• Huawei donated 2 suites cloud computing in
Manaus and Recife
• The equipments will be used for remote
education, scientific research and remote medical
care.
• In Oct 2012, Huawei launched the LTE 450MHz solution
during Futurecom
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Contents
Brazil, key strategic market of Huawei
Key development strategies and milestones of Huawei do Brazil
Lessons & experiences
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Culture fusion between local team and Chinese team
• Main barriers & differences between two nations
› Language
› Mentality
› Working pattern
• Successful tactics
› Team building activities
› Training courses
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High taxes takes big pressure to the operation
• Key barriers
• Complex system
• High total rate
• Successful tactics
• Implement IT system(ERP\LTC\CRM) to
improve business efficiency and reduce
total cost
• Qualified in-house tax team and
outsourcing consultant experts are needed
Thank you www.huawei.com
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Copyright©2012 Huawei Technologies Co., Ltd. All Rights Reserved. The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results, future product portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied in the predictive statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time without notice.