Download - The value of social business
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 1
The Value of Social Business
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1. SOCIAL BUSINESS BENEFITS
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 3
“The most important contribution management needs to make in the 21st Century is […] to increase
the productivity of knowledge work and the
knowledge worker.”Peter F. Drucker, 1999
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 4
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 5
McKinsey: „The benefits of social technologies will likely outweigh
the risks for most companies. Organizations that fail to invest
in understanding social technologies will be at greater
risk of having their business models disrupted by social
technologies. “
McKinsey Global Institute, The social economy, July 2012
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 6
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 7
Internal Use of Social Software
Total (n=161)
LE (≥500 employees)
SME (1-499 employees)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
71
79
67
4
3
4
19
11
25
6
8
4
Yes, we are using Social Software solutionsNo, we don't use Social Software solutions but we are planning to use it during next 6 monthsNo, we don't use Social Software solutionsNo answer
Source: Einsatz und Potenziale von Social Business für ITK-Unternehmen (BITKOM 2013)
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 8
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 9
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 10
Benefits of Social Technologies
Source: Einsatz und Potenziale von Social Business für ITK-Unternehmen (BITKOM 2013)
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 12
„There was less emphasis on product features and the abstract goodness of connecting. In its place was more focus on – and many more examples of – using collaboration tools and practices to reduce costs and increase revenue.“(John Stepper, Deutsche Bank)
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2. SOCIAL BUSINESS INTEGRATION
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 14
The Digital Workplace.Social Business as the new way of getting work done.
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 15
Social Business Maturity.
Source: http://dachisgroup.com/2012/02/baselining-social-business-maturity-why-and-how/social_business_maturity_model/
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 16
Workplace of the Future
ERM
employee-centered workplace with
Process and Data Management
CRM
Content/ Document
Management
MS Office
SAP DMS / SharePoint
Jive Anywhere /
Integrator
CMS
Communication
Phone / IM
Jive Anyw
here
App-In
tegr
atio
n
OCS-Connector / Sametime-Connector
Jive for Outlook / Jive for Notes /Mail Integration
DMS Connector /Jive for SharePointJive for Office
Widgets / Jive Anyw
here
How to integrate Jive in the workplace of the future?
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 17
Findability
Productivity is affected in two main ways by issues related on the omnipresent task of “looking for information”:
Time loss in searching and finding information
Quality loss by not having the right information, where, when and in the appropriate format and detail needed
Source: https://www.infocentricresearch.com/Research/Publications/The-Digital-Workplace.aspx
Employees are both expensive and bad search engines
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 18
Architecture
Integration and Personalization(Dashboard, Activity Stream, Search, Navigation)
Content & Document Management
Collaboration & Communication
Process & Data Management
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 19
Findability and Social Business
• Social can serve to fine-tune or filter search by leveraging additional information.
• Social networks and activities provide a great deal of contextual information
Social Networks — people who know stuff, connections to other people who know stuff
Social Artifacts — opinions about information, expressed through ratings / rankings, reviews / comments, tagging
Source: CMSWire “Social Reconnects Enterprise Search”, http://www.cmswire.com/cms/social-business/social-reconnects-enterprise-search-017920.php?pageNum=3
Fine-Tuning for Enterprise Search.
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3. COLLABORATION BARRIERS
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 21
Bad vs. Good Collaboration
Bad…• Collaboration in a competitive
environment
• „Over – Collaboration“
• Misdiagnosis of the problem
• Implementation of the wrong solution
• Overestimation of the collaboration opportunities
• Underestimation of the costs:
– „Opportunity Costs“
– Cost of the collaboration itself
Good…• Disciplined collaboration
• Estimate of collaboration opportunities
• Identify collaboration barriers
• Find solutions for barriers
Collaboration Benefit= Return on Collaboration – „Opportunity Costs“ – Cost of Collaboration
Source: Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results, Morton T. Hansen, 2009
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 22
Collaboration Barriers
• Not-Invented-Here Barrier– Unwillingness of staff to take support from another
units, or to learn from others
• Hoarding Barrier– Employees don’t want to disclose their (technical)
knowledge and help other colleagues
• Search Barrier– „If only we knew what we know…“ - Difficulty of
finding experts and information in the enterprise
• Transfer Barrier– Employees are not able to transfer their knowledge
to othersSource: Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results, Morton T. Hansen, 2009
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 23
Summary
Social Business and Enterprise Search make the unknown potential of companies and their employees visible.
There is a huge potential in the integration of Social Business with existing IT system.
(Cultural)-Barriers has to be identified and resolved.
Social Business is used in many companies and is an important factor for economic success.
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10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 24
About - SMZ SocialMediaZolutions
SMZ is specialized to deliver services and solutions for Social Business and Social Media. We provide services for • Social Business Consulting• Jive development & customization• Products & solutions for Jive• Software development from scratch• Cloud hosting and Facebook apps
• We are based in the Science and Technology park of Berlin Adlershof.
• IT and Media Technology Center III
SMZ/Pokeshot – Joint Venture• Our joint venture SMZ/Pokeshot provides
products and solutions that extends your Jive environment.
• At SMZ/Pokeshot we build the products and solutions that make your Jive environment an ever better Social Business powerhouse.
We are the leading Jive consulting partner in Germany and Europe with more than seven years of experience in the field of Jive.We are …• Jive strategy and consulting partner• Jive professional service partner• Jive reselling partner• Supplier for Jive products and plugins
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Christoph RauhutSenior Consultant Social Business Strategy
Cell: +49 (0) 152 – 339 89 149Email: [email protected]
SMZ SocialMediaZolutions GmbH & Co. KGAm Studio 2, 12489 Berlin/GermanyWeb: www.SocialMediaZolutions.com