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Download - The value of brands-7 - cyberlearn.hes-so.ch · strategic errors, for example Levi's, ... Samsonite recently launched designer luggage and has plans for a range of ... 3 Despite marketing

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Page 1: The value of brands-7 - cyberlearn.hes-so.ch · strategic errors, for example Levi's, ... Samsonite recently launched designer luggage and has plans for a range of ... 3 Despite marketing

       

     

Page 2: The value of brands-7 - cyberlearn.hes-so.ch · strategic errors, for example Levi's, ... Samsonite recently launched designer luggage and has plans for a range of ... 3 Despite marketing

     

Page 3: The value of brands-7 - cyberlearn.hes-so.ch · strategic errors, for example Levi's, ... Samsonite recently launched designer luggage and has plans for a range of ... 3 Despite marketing

     

Page 4: The value of brands-7 - cyberlearn.hes-so.ch · strategic errors, for example Levi's, ... Samsonite recently launched designer luggage and has plans for a range of ... 3 Despite marketing

       

Page 5: The value of brands-7 - cyberlearn.hes-so.ch · strategic errors, for example Levi's, ... Samsonite recently launched designer luggage and has plans for a range of ... 3 Despite marketing

Key:    

       (Materials  from  O’Discroll,  N.  (2010),  Marketing.  Market  Leader.  Business  English.  Pearson.)  


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