Download - The Telegraph's London 2012 Strategy
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OLYMPIC AND PARALYMPIC GAMESONCE IN A LIFETIME OPPORTUNITYOLYMPIC & PARALYMPIC GAMES
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OLYMPIC AND PARALYMPIC GAMES
Unique scale
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OLYMPIC AND PARALYMPIC GAMES
LondonGreat Britain
Games Time
Telegraph Olympic Audience Segmentation
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OLYMPIC AND PARALYMPIC GAMES
Standing out from the crowd
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OLYMPIC AND PARALYMPIC GAMES
All Star line up
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OLYMPIC AND PARALYMPIC GAMES
Mass awareness opportunity
• The focus on the Telegraph during the
Olympic and Paralympic Games will be
remarkable.
• For major events such as the Olympic &
Paralympic Games, broadsheet newspapers
remain the favoured collectible keepsake.
• The opportunity exists for brands to take a
leading role in positioning themselves
around the Telegraph’s Olympic &
Paralympic coverage in 2012.
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OLYMPIC AND PARALYMPIC GAMES
Major events add greater scale: Royal Wedding
+20%circulation
+117%traffic YOY
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OLYMPIC AND PARALYMPIC GAMES
Full calendar of editorial specials
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OLYMPIC AND PARALYMPIC GAMES
Timeline of new editorial productsWave of public excitement
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OLYMPIC AND PARALYMPIC GAMES
Commemorative issues
Celebrate the event
OLYMPIC AND PARALYMPIC GAMES
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OLYMPIC AND PARALYMPIC GAMES
Digital challenge
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OLYMPIC AND PARALYMPIC GAMES
Telegraph Contacts
Olympics Editor – [email protected]
Olympics content planner – [email protected]
Digital Olympics Editor – [email protected]
Head of Sport Sponsorship – [email protected]