The Strategic Communications Firm
COMPANY PROFILE
WHOWE ARE
Credo Advisory is a strategic communications firm that specializes in
designing and implementing strategic, operational and tactical
communications initiatives. We provide a full suite of communications
support to our clients, which include public communications and
advocacy, government relations, community engagement, media
relations, crisis communications, digital communications and capacity
building.
Our mission is to develop bespoke communications products, activities
and campaigns based on knowledge, research and industry insights.
With our ability to communicate effectively with diverse audiences and
stakeholder groups, Credo’s mission is to provide impactful strategic
communications advisory from inception and design to implementation
and monitoring. At Credo, we are committed to improving the way
societies communicate.
MISSIONAt Credo, we help our clients achieve communications excellence by providing best-in-class strategic communications counsel and services.
VISIONTo be trusted communications advisers that deliver the best integrated and impactful communications solutions.
OUR EXPERTISE
PUBLIC COMMUNICATIONSThis is an age where influence trumps awareness; where audiences are wary of
promotional messaging, propaganda and rhetoric; and where audience
perception plays a lead role in shaping agendas. Neuroscience research
demonstrates that stories resonate better with people compared to facts alone. At
Credo, we help organizations develop and narrate their stories. Whether the
objective is a grassroots initiative, an industry activity, government mandate, or a
national agenda, we help clients tell their story to raise awareness, build trust,
change minds and influence behaviour.
We are public affairs veterans with vast experience with the Presidency, National Assembly, regulatory agencies, Ministries, Departments and Agencies (MDAs) and state/local governments. We have developed strong relationships with multiple levels of government and public sectoroperatives.
At Credo, our expertise is in advocating in the public sector space and implementing political engagement strategies to help our clients in their engagement, profile and relationship-building with Government. Credo provides political advice and counsel to inform our clients’ strategic objectives and decision-making.
GOVERNMENT RELATIONS
COMMUNITY ENGAGEMENTWith our understanding and expertise of effective engagement initiatives with groups,
communities and organizations, we support the design and implementation of
community-based projects to maximize levels of sensitization, support and
participation. Through strategic and tactical community relations approaches, we
ensure that community engagements are sustainably implemented through learning,
inclusion and partnerships in line with our “do no harm”philosophy.
MEDIA RELATIONSWe have the expertise and relationships to tell our clients’ stories, while effectively navigating today’s fast-paced and rapidly changing news cycle to ensure message delivery.
We have cultivated strong partnerships with international, national, and regional media outlets to generate news coverage that builds credibility, trust and awareness. We understand and leverage the varying roles that both traditional and new media play in public communications. As technology evolves, so does our media relations approach.
CRISIS COMMUNICATIONSWhen it comes to crisis management and communications, timing is essential. Every organisation will face a crisis at some point or another but very few will proactively anticipate their crisis or effectively mitigate it.
The Credo team works closely with the client in coordinating messages and communications activities across their stakeholder landscape as required.
At Credo, we offer expert counsel to develop crisis preparedness plans and training forour clients. We recognize speed of response is crucial in a real-time 24-hour news andsocial media cycle.
DIGITAL COMMUNICATIONS
As technology evolves, so does Credo’s tactics. We understand thischanging landscape and our strategies include the use of blogs, social networking and multimedia sharing sites. Organizations need to listen to create valuable content.
We help clients develop social media campaigns that foster two-way communication where audience feedback is a priority in order to gain “ground-truths.” We work with our clients to influence conversations that will impact their reputation, goals, and value propositions.
In one-minute, Google receives 3.5 million search queries and 452,000 tweets are sent. It is no longer a question of whetherorganizations should be on social media, but how they candistinguish themselves, secure trust, and succeed in thiscompetitive digital ecosystem.
CAPACITY BUILDINGCredo invests in organizations and clients by providing support for their strategic communications plans, messaging methodologies, media training and various communications products. Credo’s capacity building process is a continuous development approach toward the creation of sustainable and effective organizations.
OUR STRATEGY
COMMITCredo commits time, energy and resources to develop communication solutions for our clients. At the same time, our clients too must commit their time and resources to an agreed agenda and set of goals. It is our mutual commitmentthat transforms a goal into a sustainable reality.
ENGAGE“We have two ears and one mouth so that we can listen twice as much
as we speak.” — Epictetus (Greek Philosopher)
We are passionate about solving engagement challenges through
specially designed interactions and discuss with our clients and
their stakeholders.
Through focus group discussions, one-on-one interactions, round
tables, town halls, surveys and tailored engagement activities with
varying audiences from communities to chief executives; after
which we design and implement tactical communications and
advocacy initiatives.
Credo facilitates the engagement process from end-to-end.
IMPACT“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou
For our desired outcome and impact, we establish a baseline from our audience research and methodically measure and monitor performance over the course of the communications initiatives. Success at Credo Advisory means impact. We aspire for positive and sustainable impact through strategic communications.
OUR TEAMAs a boutique communications advisory firm, our team has specialized skills and experience in various communications
and passion for changing minds, influencing behaviours and getting a diverse selection of people engaged.
related disciplines. They are selected for their expertise, creativity
WORK SAMPLES
CONTACT USWebsite: www.credoadvisory.com
Email: [email protected]
Address: 5B Kikuyu Close, off Nairobi Street off Aminu Kano Crescent, Wuse 2
OUR PARTNERSCredo's par tner s range f rom lead ing
multinational organizations, donor agencies
and government ministries, departments and
agencies.
Abuja, Nigeria
Credo Advisory
@credoadvisory
Credo Advisory