Transcript
- 1. THE STATE OF DIGITAL IN EMEA Shane Nolan, Google, Director UKI & Ireland
- 2. The State of Digital in EMEA Shane Nolan, Director, SMB UKI BEHAVIOUR IS CHANGING. INTENT IS EVERYTHING.
- 3. awareness consideration purchase advocacy awareness> consideration>
- 4. MARRIAGE EQUALITY searches on Google
- 5. BASKET SIZE 200% FOOTFALL 50%
- 6. MOBILE IS A BEHAVIOUR.
- 7. The State of Digital in EMEA Shane Nolan, Director, SMB UKI INTENT IS EVERYTHING.
- 8. FROM ATTENTION ECONOMY...
- 9. ...TO INTENTION ECONOMY...TO INTENTION ECONOMY.
- 10. WHAT DO PEOPLE DO.
- 11. THE EVOLUTION OF SEARCH
- 12. dublin restaurant reviews
- 13. SEARCHES FOR ARE GROWING 1.5X AS FAST AS SEARCHES FOR WHAT
- 14. MAY 2013 why why is the sky blue why am i always hungry why do cats purr MAY 2015 why why is australia in the eurovision why is the euro so weak why do we dream why wont my baby sleep
- 15. SEARCHES FOR HOW TO HAVE GROWN 3X IN THE PAST 3 YEARS
- 16. MAKE PANCAKES UNITED KINGDOM HACK WIFI PASSWORD CAMBODIA GET DIMPLES THE BAHAMAS TIE A TIE UNITED STATES KISS INDIA GROW TALLER SINGAPORE HOW TO MAKE A BABY BOY BOTSWANA
- 17. Marathon Running Shoes Nike Running 4X TRAFFIC 2003 2007 2009 2013 2015
- 18. SOMETIMES WERE JUST LOOKING TO BE ENTERTAINED.
- 19. 1B+ VIEWERS PER MONTH 50% VIA MOBILE
- 20. THE WORLDS ENTERTAINMENT PLATFORM.
- 21. YOUTUBE IS A PLACE OF INTENTION. X2 likely to expect advertising to fit their content.
- 22. THE SMALLER THE SCREEN, THE MORE OUTSTANDING THE CONTENT NEEDS TO BE.
- 23. The State of Digital in EMEA Shane Nolan, Director, SMB UKI OUR BEHAVIOUR IS CHANGING. INTENT IS EVERYTHING.
- 24. BEHAVIOURS & INTENT. AT SCALE.