Download - the sports report
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the sports report(just keeping score isn’t enough)
ideas shared by Sarah Nichols, MJE | Whitney H.S. | Rocklin Calif.Casey Nichols, CJE | Rocklin H.S. | Rocklin Calif.
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time mattersbefore, during, after
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a matter of time
• before (practice & culture)• during (action & alternate views)• after (reaction & review)
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a matter of time
• BEFORE (practice & culture)• 80%+ of sports is non-game time• What’s an average practice like?• What unusual practices took place?• What kind of team bonding?• What are road trips like?
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a matter of time
• DURING (action & alternate views)• do capture outstanding action• don’t forget …
– the bench– the fans– support groups – adjustments
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a matter of time
• AFTER (reaction & review)• do capture thrills and agony• don’t forget …
– postgame celebrations– game analysis and adjustments– ups and downs of seasons – injuries
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numbers matter
bits, hits and splits
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one or another
• stats• infographics• featured numbers
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visuals matter
crop, drop & stop
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f-stop the madness
• action photographs• candids• show me something new
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words matter
head, said & read
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a story well told
• headlines• quotes, anecdotes & alt copy• features and issues
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heads up
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heads up
• pick a sport
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heads up
• pick a sport• list all the clichés
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heads up
• pick a sport• list all the clichés• now eliminate them from your
writing ... and especially from headlines!
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heads up
• pick a sport• list all the clichés• now eliminate them from your
writing ... and especially from headlines!– don’t label me and don’t be predictable
(some heads we never want to see again)
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bench these
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bench these
• (any label headline)
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bench these
• (any label headline)• Practice Makes Perfect!
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bench these
• (any label headline)• Practice Makes Perfect!• Friday Night Lights
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bench these
• (any label headline)• Practice Makes Perfect!• Friday Night Lights• Bump, Set, Spike
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this…
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this…
...becomes this
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they said it
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they said it
• quote/anecdotes
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they said it
• quote/anecdotes• Q & A
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they said it
• quote/anecdotes• Q & A• alternative copy
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sports is like life
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sports is like life
• don’t be predictable, sports aren’t
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sports is like life
• don’t be predictable, sports aren’t• what happens outside the game
matters ... a lot
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sports is like life
• don’t be predictable, sports aren’t• what happens outside the game
matters ... a lot• people first
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now go play
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now go play
For more information, contact us:
Wednesday, November 30, 2011
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now go play
For more information, contact us:
Casey Nichols [email protected]
Wednesday, November 30, 2011
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now go play
For more information, contact us:
Casey Nichols [email protected]
Sarah Nichols [email protected]
Wednesday, November 30, 2011