Transcript
Page 1: The Solution Selling Cycle

The Solution Selling CycleThe Solution Selling Cycle

Presented by:

Harold AnagnosBXA Associates

June 2008

The Solution Selling Cycle

Page 2: The Solution Selling Cycle

Concepts Prototypes

Consultative Selling

Inqu

iry F

rom

Pres

ent o

r Fut

ure

Cust

omer

Solu

tion

Sold

Trad

ing

Logi

stics

Eng

aged

The Genesis of a Solution

Inquiry Application Solution Issues

Technical Sales Team

Project Sales Team

The Solution Selling Cycle

Harold AnagnosBXA Associates

Stage 1

Page 3: The Solution Selling Cycle

PrototypeSamples

ManufacturabilityCosts

Solution Development

ProposalsProject/Part Costs

Concepts Prototypes

Consultative Selling

Inqu

iry F

rom

Pres

ent o

r Fut

ure

Cust

omer

Solu

tion

Sold

Trad

ing

Logi

stics

Eng

aged

Inquiry Application Solution Issues

Technical Sales Team

Project Sales Team

The Solution Selling Cycle

Harold AnagnosBXA Associates

Stage 1 Stage 2

The Genesis of a Solution

Page 4: The Solution Selling Cycle

FinalProductSamples

IntegratedSolutionApproval

LogisticalIssues

PrototypeSamples

ManufacturabilityCosts

Solution Development

ProposalsProject/Part Costs

Concepts Prototypes

Consultative Selling

Inqu

iry F

rom

Pres

ent o

r Fut

ure

Cust

omer

Solu

tion

Sold

Trad

ing

Logi

stics

Eng

aged

Inquiry Application Solution Issues

Technical Sales Team

Project Sales Team

The Solution Selling Cycle

Harold AnagnosBXA Associates

Stage 1 Stage 2

The Genesis of a Solution

Stage 3

EndProduct


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