Download - The social graph Call
The Social Graph Call
Wedbush Securities
November 30, 2010
Mark Zuckerberg - May 2007
Open Graph @F8 April, 2010
• Replaced FB Connect Everything becomes an object with an identifier Gives user info access to websites and FB apps Social plug ins (e.g. the Like button) Graph API – simple HTML code drops, and search
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New Social Media Companies Are Proliferating
VC Funding of Social Media Start-Ups
$43
$54
$43
$94
$0
$20
$40
$60
$80
$100
Q1 Q2 Q3 Q4
(in
mil
lio
ns
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“The web as we know it is being threatened in different ways …… Large social-networking sites are walling off information posted by their users from the rest of the Web” - Tim Berners Lee, Inventor of the World Wide Web
www.insidenetwork.com
Social, Search and the Open Graph
WedbushNovember 30, 2010
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Trend 1: Social is “The Next Search”
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Trend 2: People prefer to use “Social Sign-on” (SSO)
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Social Provider Authorization
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Access Normalized Profile Data
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Business Imperative: Corporate Website Social Connectivity
SOCIAL WEBYOUR SITE
• One implementation
• Automatic updates
• Support for new providers
• Support for account linking
• Multiple SDKs (REST, JS, AS, Mobile)
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People want choice
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SSO: “Connected” Sharing Maximizes Referral Traffic
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SSO: Optimized Sharing Generates 5:1 Referral Traffic
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80% of Executives Cite SSO Personalization Benefits “Likely”
http://info.gigya.com/MR-SSO.html
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Optimizing Through Social Analytics
Overview Syndication Traffic• Overview Report • Newsfeed Posts • Referral Traffic
• Total Connected Users • Newsfeed Posts by Provider • Referral Traffic by Provider
• New Users • Status Updates
• New Connections by Provider • Status Updates by Provider
• Influencer (iRank) Report • Messages Sent (notifications, bookmarking & email
• Demographic Report • Messages Sent by Provider
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SaaS Solution for Scaling Social on Corporate Websites
• Unified API Platform
• Social Plugins
• Social Analytics
• Consulting & Support