Download - The Simple Way to Create Remarkable Content

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT


DON’T START

HERE.


STARTING WITH PRODUCTSIS OVERWHELMING AND LEADS TO BORING CONTENT.


EBook

REFUSE TO START WITH YOU.

PREFER INSTEAD TO START WITH THEM.


START HERE.WHAT DO THEY NEED THAT WE CAN PROVIDE?


GREAT CONTENTANSWERS SPECIFIC QUESTIONS.


CAPTURE EVERY CONCEIVABLE QUESTION

YOUR CUSTOMER IS LIKELY TO ASK.


BUT, HOW CAN I KNOW WHAT THEY ARE ASKING?


TALK TO YOUR TEAM.What are your employees hearing?

What questions are they constantly asking?


DO YOUR RESEARCH.What are the pain points for your customers?

What are the key deciding factors for your service?


TALK TO YOUR CUSTOMER.Ask for their feedback on social media.

Send out an email and get to know them.


LISTEN ONLINE.What are people saying about your general industry?

What are your competitors talking about?


NEXT STEP: MAKE IT SIMPLE.


ANSWER THE HOW.People are likely to ask “how” online.

Get rid of the fluff, give them content they can use.


THINK NUMBERS.People dig lists. Think in sequences.

How can you break your content into numbered lists?


GET GRITTY.Get down to the details, not the generalities.

Give them content they simply won’t find elsewhere.


LAUNCH YOUR CONTENT.


THINK FORM.What kind of content should this be?Should this be a written piece? An e-book? A video?


THINK HABITAT.Where should this content live?Should it be on our website? Our blog? Somewhere else?


THINK PROMOTION.How will I tell people about this awesome content?Will I promote it on social? Can I send out an email?

Will I pay for some advertising?

How will I continue to draw traffic to this content?


THE INSANELY SIMPLE WAY

TO CREATE GREAT CONTENT IS TO

PROVIDE ANSWERS TO QUESTIONS

THAT PEOPLE ARE ALWAYS ASKING.


THANKS FOR LISTENING.Leave a comment, and let’s get talking.

Download - The Simple Way to Create Remarkable Content

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