Social  Media  has  transformed  into  VISUAL  SOCIAL  MEDIA  as  we  are  DRAWn  to  VISUAL  Content.

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a Social Media & Visual Marketing AgencyREFERENCES: 1. 2012 study by ROIresearch http://www.slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck2. Reuters 2012 http://www.reuters.com/article/2012/01/23/us-google-youtube-idUSTRE80M0TS201201233. ComScore Data August 2012 as reported by Mashable http://mashable.com/2012/09/27/instagram-passes-twitter-users/4. Shareaholic Jan-Aug 2012 Data as reported by TechCrunch http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-organic-traffic-making-it-4th-largest-traffic-driver-worldwide/5. Hubspot October 2012 Study of B2B and B2C Companies http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx6. PicMonkey.com - December 2012 7. RJMetrics 2012 http://blog.rjmetrics.com/pinterest-data-analysis-an-inside-look/8. Dane Atkinson, CEO SumAll 2012 Data (www.sumall.com) as quoted in http://www.businessinsider.com/why-small-businesses-need-instagram-2012-11#ixzz2E5iFkwa5

The  Shift  to  VISUAL Social  Media

Tip 5

Add  back  the  words to images and videos

image descriptions on original images

How  brands  can  leverage  the  power  ofSOCIAL  MEDIAVISUAL

Tip 1

Don’t  tell  if  you  can  show

Wherever  possible  use  VISUALS  

to  share  your  message.    

PICTURES | IMAGES | INFOGRAPHICS

VIDEOS | GRAPHICS | ANIMATIONS

Over 80% of pins are repins on Pinterest.

Be the 20% that gets repinned by 80% of users! Create original content.

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Tip 3

SHOWcase  your  story  Images = Emotion

and Connection.

Tip 4

CrowdSource

Visual  Content      Engage fans to

brand visually

competitions, promotions or events.

Tip 6

Mix it up

Tip 2

Create  original visual  content  Invest in:

programs like PicMonkey.comQUOTES | CHECKLISTS | TUTORIALS INFOGRAPHICS | VIDEOS | SLIDESHARE

“ “ Engagement from Instagram users is as much as 10 times greater than other platforms.

Dane Atkinson, CEO SumAll.com [8]

RJMetrics, 2012 [7]

Soci!"Sorteds

How  the  Visual  shift  DEVELOPED

Facebook Twitter Microblogs then 140 Characters

YouTube Pinterest

Tumblr Instagram

Multi-media

Microblogs

No words necessary

Blogs Tell 500-1000+ words

Show

Users  are  more likely to engage with brands if they post pictures  than  any  other  media.

Photos  on  Facebook  generate  53% more likes  than  the  average  post

Instagram  passes  Twitter  for  daily active mobile users  in  August  20128.5 fold increase in 6 months

Pinterest  is  now  the    

4th Largest

Driver of Traffic  Worldwide

                       averages  1.6M  visits/day  and  4.3M  images  edited/day  in just 8 months [6]

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by: @SociallySorted

                           passes   4 Billion Video Views                                      daily [2]