THE  SECRET  ART  TO  GETT ING  YOUR  MESSAGE  

HEARD  

The  4-­‐Mat  Communica=on  Model  Bernice  McCarthy  

What  do  people  with  each  preference  want  to  hear?  

How  people  feel  when  they  really  ‘  hear’  what  you’re  sharing  with  them  

General  split  of  preferences  in  an  audience  

Need  some  help  to  be  as  effec0ve  as  possible  with  your  communica0on?    Please  do  get  in  touch.  

Make   sure   you   know  what   your   preference   is  as   we   have   a   tendency  to   communicate   from  o u r   p r e f e r e n c e  a u t o m a 0 c a l l y .    Consciously   spend   0me  in   the   other   preferences  to   engage   your   whole  audience.  

A   simple   yet   effec0ve  model  that  makes  it  easy  for   your   audience   to  ‘hear’  what  you’re  saying  and  put   it   into  a  context  that   maDers   to   them.    Sharing   informa0on   in  this   way   enables   you   to  connect   with   people’s  leF  and  right  sides  of  the  brain   thereby   including  the  logic  and  the  crea0ve  solu0on.  

www.erinbuyers.com

Deliver your message in a

way that covers all the different

preferences

•  People learn, listen and hear in different ways •  By tailoring your message to speak to all of the different

preferences you have a much better chance of being heard

Engage your audience emotionally and they will want to know more

•  Why is this relevant to me? •  Why should I listen to you? (Credibility) •  What’s in it for me?

WHY

•  How would you apply your

ideas?

•  Set out solutions for challenges

they may have

•  Demonstrate how you would

test a theory

HOW

•  What are the facts? •  According to who? •  Statistics? •  Where have you done this before? •  What structure would you use?  

WHAT •  Paint the picture of what all of

this means in the “day job”

•  Put it into context for this

company / industry

•  How would you take action and

make things happen?

WHAT IF

WHY “She seems to know her stuff

and I could really do with someone like her on the

team…”

YOU sharing your

message

WHAT IF “I can really see how that would work…”

HOW “Sounds great, let’s get started…”

WHAT “That certainly makes sense based on what you’ve shared…”

What  if  

25%   Why  

35%  

What  

22%  

How  

18%