Download - The role of brand in purchase decision
Transcript
![Page 1: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/1.jpg)
The role of brandin purchase
decision.
![Page 2: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/2.jpg)
as “name, term, symbol, or design, or a combination of them intended to identify the goods and services of a seller and to differentiate him from those of competition”.
![Page 3: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/3.jpg)
![Page 4: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/4.jpg)
![Page 5: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/5.jpg)
Respondent:
Anton, 27, a middle manager, married, Almaty.
![Page 6: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/6.jpg)
Recent expensive purchase –
Apple notebook.
![Page 7: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/7.jpg)
![Page 8: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/8.jpg)
![Page 9: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/9.jpg)
![Page 10: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/10.jpg)
![Page 11: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/11.jpg)
![Page 12: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/12.jpg)
![Page 13: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/13.jpg)
![Page 14: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/14.jpg)
![Page 15: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/15.jpg)
![Page 16: The role of brand in purchase decision](https://reader036.vdocuments.mx/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/16.jpg)