Download - The Rise of Social Brands
![Page 1: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/1.jpg)
the
RISEof social brands
Presented by Justin Foster & Emily Soccorsy @fosterthinking @emilyatlarge
#TTISI
![Page 2: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/2.jpg)
Millennials
![Page 3: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/3.jpg)
3 trends that changed everything…
![Page 4: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/4.jpg)
Social + Mobile
![Page 5: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/5.jpg)
Emphasizes individual experiences.
![Page 6: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/6.jpg)
Force-multiplierfor brands.
![Page 7: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/7.jpg)
A difficult worldfor jerks.
![Page 8: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/8.jpg)
The New Demo Model
![Page 9: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/9.jpg)
The Old Model: !
- Age - Income
- Media Consumption
![Page 10: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/10.jpg)
New Model
![Page 11: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/11.jpg)
The Followers
![Page 12: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/12.jpg)
The Traditionalists
![Page 13: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/13.jpg)
The Innovators
![Page 14: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/14.jpg)
MILLENNIAL moms
![Page 15: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/15.jpg)
Attracted to meaning.
![Page 16: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/16.jpg)
Network more powerful than net worth.
![Page 17: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/17.jpg)
Highly individualistic but still social.
![Page 18: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/18.jpg)
![Page 19: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/19.jpg)
Attract the Innovators
![Page 20: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/20.jpg)
Be truly different.(Culture)
![Page 21: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/21.jpg)
Provide something truly different.(Innovation)
![Page 22: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/22.jpg)
Look different.(Visual Brand)
![Page 23: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/23.jpg)
Messaging
![Page 24: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/24.jpg)
We believe…
![Page 25: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/25.jpg)
Message brought to life by human
experience.
![Page 26: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/26.jpg)
Repeated by everyone.
![Page 27: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/27.jpg)
Promotion
![Page 28: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/28.jpg)
Connect emotionally.
![Page 29: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/29.jpg)
Build story-telling platforms.
![Page 30: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/30.jpg)
Relationship Management is the new
Brand Management.
![Page 31: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/31.jpg)
Readiness Checklists✓ Cultural health measured
✓ Law of Attraction triggered
✓ Stories inspired
✓ People offended
✓ Leading your industry
![Page 32: The Rise of Social Brands](https://reader034.vdocuments.mx/reader034/viewer/2022051515/55380f47550346b04c8b467e/html5/thumbnails/32.jpg)
Justin is offering a FREE10-point brand readiness assessment.
!To experience a TTI SI
behaviors + motivators assessmentgo to ttisi.com/branding.