![Page 1: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/1.jpg)
The ReviewChapter 6.5 in Sketching User Experiences: The Workbook
Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture Student’s Handbook. 2nd Edition. Architectural Press. 2007.
![Page 2: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/2.jpg)
Receiving criticism is a fundamental part of learning in the studio. Make sure that your work is reviewed and discussed as often as possible.
Criticism is a fact of professional life… Incorporation of [the critic’s] modification almost always translates to an opportunity to make the work even more potent.”
Pressman, A. Architecture 101. A guide to the Design Studio.
Wiley Press. (page 3, condensed)
Modified from How to run a design crit, by Scott Berkun
![Page 3: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/3.jpg)
Presenting ideas for critique
Sketches are an invaluable conversational prop• present your sketches so people – your critics – can
understand the key points behind your work
• critics verbally review your work o summarize your ideas so you can correct misconceptionso its strengths, weaknesseso what could be improved by offering solutionso challenging you to think differently
• gather feedback (record them in sketchbook)
• reflect on criticism and re-evaluate your ideas (the design funnel)
![Page 4: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/4.jpg)
The Elevator Pitch
Take every opportunity to tell others about your idea• A 30 second to 2 minute summary, anywhere, anytime
The ChallengeKnow your message
I can’t overemphasize the importance of being clear in your own mind of what you want the audience to get from your presentation. Only then can you really concentrate on doing a good job of getting it across. –Bruce Macdonald
![Page 5: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/5.jpg)
The Elevator Pitch
Structure• who you are and your role.• the problem you are working on • the motivation behind it.• your design idea, e.g., a storyboard in the sketchbook can
rapidly illustrate this• invitations for feedback
![Page 6: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/6.jpg)
![Page 7: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/7.jpg)
The Desktop Review
Situation• you work in a public environment (e.g. a studio)• surrounded by colleagues and mentors
Methods• present and invite critique of on-going work from your desk• physical sketches / sketchboards around desk as teasers• digital sketches /videos displayed on computer screen • a feedback pad so you can always capture comments
![Page 8: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/8.jpg)
![Page 9: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/9.jpg)
The Meeting
Situation• arrange meetings with colleagues, mentors, users, etc. • you are explicitly seeking feedback at opportune times
Training your audience and yourself• stress you will get more value if they
o state strengths but also expose weak ideaso state what could be improvedo state how to improve it (design alternatives)
• take turns (round robin, several rounds)o 1st person: what they likeo 2nd person: what could be improved.
• listen o don’t defend / discuss your work as people provide feedback
• open up a discussion around their key pointso get them to clarify issues and to discuss solutions
![Page 10: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/10.jpg)
![Page 11: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/11.jpg)
The Formal Review (Design Crit)
The Issue• as a design funnel unfolds, teams need a way to formally
understand, explore and evaluate the current design direction and alternate solutions
The Challenge• create the openness needed for good ideas to surface• cultivate feedback & criticism necessary to resolve open
issues• evaluate, change and/or extend existing ideas
Modified from How to run a design crit, by Scott Berkun
![Page 12: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/12.jpg)
![Page 13: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/13.jpg)
Its not about you
![Page 14: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/14.jpg)
Its about your idea
![Page 15: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/15.jpg)
The Formal Review (Design Crit)
Goals• decide on focus, e.g.,
o overall concepto idea evolutiono innovative aspectso higher level user, customer and business goals o usefulness and usability,o cost, engineering constraints (later on)o red light/green light
Modified from How to run a design crit, by Scott Berkun
![Page 16: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/16.jpg)
The Formal Review (Design Crit)
Constraints • limited time• mixed audience (peers, senior people, lay people, outsiders)• small audience (informal atmosphere)• equipment setup
![Page 17: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/17.jpg)
The Formal Review (Design Crit)
What you do• be prepared (practice!)• present your work• visually and verbally explain your work• demonstrate your work• illustrate the flow (maybe a step by step walkthrough)• listen to responses• learn from responses• note down responses / ideas (sketchbook)• don’t defend
![Page 18: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/18.jpg)
The Formal Review (Design Crit)
What the audience does• listen• question• probe• critique
o positive feedbacko constructive feedback o improvementso design variationso design suggestionso compare (with competing designs)
• challenge the design, o provoke new ways of thinking about it
• different perspectives o different stakeholders give different feedback)
![Page 19: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/19.jpg)
Game rules
Respectful• all listen• all contribute• all engage• all discuss
![Page 20: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/20.jpg)
Game rules
General rules of order• start with clarifying questions
o assumptions, goals, expected experiences, operation…• listen before speaking
o understand, reflect, then voice an opinion…• explore alternatives
o questions that surface other possible design choiceso postpone judgments unless there are obvious gaps
• point out problemso given what you know of customers, scenario of use, etc.o provide solutions if possible
• avoid absoluteso make points that refer back to the design goal
Modified from How to run a design crit, by Scott Berkun
![Page 21: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/21.jpg)
You now know
• elevator pitch: for gathering quick reactions to your ideas at any moment
• desktop review: for garnering feedback from the people around you (e.g., colleagues and mentors)
• the meeting an event planned by you whenever you need feedback, where you can choose who attends
• the review, or crit are periodically scheduled sessions where you formally present and gather feedback from decision makers, senior designers, managers, clients, and peers
![Page 22: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/22.jpg)
Sources
1. How to run a design crit. Scott Berkun. www.scottbercun.com/essays/23-how-to-run-a-design-critique/
2. The Crit. An architectural student’s handbook. 2nd edition. Parnell, R. and Sara, R., with Doidge, C. and Parsons, M. (2007) Architectural Press.
3. Architecture 101. A Guide to the Design Studio. Pressman, A. 1993. Wiley Press.
![Page 23: The Review Chapter 6.5 in Sketching User Experiences: The Workbook Image from Parnell, R. Sara, R., with Doidge, C. and Parsons M. The Crit: An Architecture](https://reader031.vdocuments.mx/reader031/viewer/2022020417/56649f165503460f94c2c0ea/html5/thumbnails/23.jpg)
Permissions
You are free:• to Share — to copy, distribute and transmit the work• to Remix — to adapt the work
Under the following conditions:•Attribution — You must attribute the work in the manner specified by the author (but not in any way that suggests that they endorse you or your use of the work) by citing:
“from presentations accompanying the book ‘Sketching User Experiences, the Workbook’, by S. Greenberg, S. Carpendale, N. Marquardt and B. Buxton”
•Noncommercial — You may not use this work for commercial purposes, except to assist one’s own teaching and training within commercial organizations.•Share Alike — If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one.
With the understanding that:•Not all material have transferable rights — materials from other sources which are included here are cited •Waiver — Any of the above conditions can be waived if you get permission from the copyright holder.•Public Domain — Where the work or any of its elements is in the public domain under applicable law, that status is in no way affected by the license.•Other Rights — In no way are any of the following rights affected by the license:
• Your fair dealing or fair use rights, or other applicable copyright exceptions and limitations;• The author's moral rights;• Rights other persons may have either in the work itself or in how the work is used, such as publicity or privacy rights.
Notice — For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page.