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Page 1: The Revenue Compass

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Steer Your Business with ConfidenceMore Income | Less Worry

The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Page 2: The Revenue Compass

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

The Revenue CompassFrom Feast & Famine

to Garden of PossibilitiesInternational Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Page 3: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Solo Pros Selling Services…

Can be like walking a tight rope

Page 4: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Just One Storm …

Page 5: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Can Wipe You Out

Page 6: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

You’ve been told…

What if your business is one basket?

Page 7: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

It Doesn’t Take Much

You lose a client

Clients go DIY

You get sick

The economy dips

Page 8: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Build in a Safety Net

How?

Page 9: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

1. Build Differently

Page 10: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

2. Monitor & Track

Page 11: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

3. Adjust

Page 12: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Dive Deeper

Page 13: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

1. A Different Model

Page 14: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Old Model

Services by the hour.Juggling your business tasks

while balanced on a unicycle.

Page 15: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

New Model

Multiple income streams.Repurposing your work through

different channels is more balanced

- and the ride is much more stable.

Page 16: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

What Are You Selling?

Page 17: The Revenue Compass

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Services?

Hours?

Ideas?

A warm presence?

Page 18: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Knowledge & Expertise You’re Selling

Page 19: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Piece Togetherthe Foundation

Page 20: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Use the Compass

Page 21: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

1 to 1: Services

Page 22: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Your Premium

Time is precious.

Charge for it.

Page 23: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

1 - Many: Presentations

Page 24: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Teach, Train & Coach

Share knowledge & experience

Page 25: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Auto-Delivery: Products

Page 26: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Package Solutions

Group Services

Templates & Checklists

Procedures & Systems

Home Study Courses

Workbooks from classes

Page 27: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Passive: Ads / Affiliates

Page 28: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Put it on Autopilot

Affiliate programs

Joint Ventures

Advertising / AdSense

Sponsorships

Page 29: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Things to Consider

Page 30: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Repurpose Work & Expertise

Page 31: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Content is Gold

Page 32: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Collaborate & Conquer

Page 33: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

2. Monitor & Track

Page 34: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Plug In

Business Trends

Economic Swings

Be a part of the Tribe

Tune into their Needs

Technology Updates

Page 35: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Listen

Know your tribe.

What’s their problem?

Be the solution.

Page 36: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Be Flexible

Delivery options

Multiple formats

Various packages

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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Deliver Quickly

Business moves fastYou don’t have to know all the answers. You have to respond.

Page 38: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Steer Your Boat

Page 39: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Keep Track: Your Compass

Summer | 2011

Your BusinessIncome Report

A:Services

B:Events &

Workshops

C:Products

D: Passive Streams

CompassPerformance

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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

3. Adjust

Page 41: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Adjust for Upcoming Trends

Page 42: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Want More?

Page 43: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Come Join Us

Page 44: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Get Connected You don’t have to do it alone.

www.IASECP.com/Join

Page 45: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Solo Pro AcademyA Whole New Way of Doing Business

www.IASECP.com/Academy

Page 46: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Success Circle Masterminds Grow your business like a supernova…

www.IASECP.com/SuccessCircle

Page 47: The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Coming Soon! An easy way to stay up to date.

www.SoloProRadio.com


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