Download - THE REAL PITCH
THE REAL PITCH
Brenda, Cat, Noor & Shameera
• First Media Challenge organized by Republic Polytechnic (CEC)
• Facebook likers
WHAT’S THE PROBLEM?
Government
North36 schools
East25
schools
South21 schools
West33
Schools
Government Aided
North8 Schools
East11
Schools
South9 Schools
West1 School
AUDIENCE ANALYSIS
Online Press Release (mid may)
• Angle: Media Challenge is not just a competition for fun, but there is real learning involved and students can get a taste of the working world
• Headline: Get down to the real work with Republic Polytechnic’s Media Challenge
• Lead: Most secondary students don’t quite know what goes on and around the media industry. That’s why Republic Polytechnic is holding “The Media Challenge”. It is an exciting competition that gets students to come up with the best multi-media news package, using various skills such as blogging, photography, videography, and interviewing.
ONLINE PRESS RELEASE
Video Production
• Student produced and directed
Reflect the professionalism that students in Diploma in Mass Communication learn.
VIDEO PRODUCTION
CAMPAIGN
Theme: Moving forward with digital media
The whole feel would be very futuristic, digitally advanced, technology savvy.
MAIN OBJECTIVE
Republic Polytechnic’s Diploma in Mass Communication (DMC) is the only diploma that is digitally advanced.
• School assemblies (Schools in the North)Target Audience: Teachers & Students.
Lineup of event introduction(< 20 minutes)
1. Show promotional video2. Facilitator to expand into further details3. Mini Media Challenge game 1st prize: Canon digital
camera4. Dissemination of flyers
CAMPAIGN EXECUTION
Where? Canteen
What? Games! Prizes to be won, ask them to LIKE DMC Facebook page
How? Direct students to the booth if they want to win more prizes! Sponsored laptops by Acer will be set up.
Why? We need students to LIKE our Facebook page
Who? Facilitators will be attending to the booth.
When? After school
+ BOOTH
• RoadshowsWhere? Scape* (Government-supported hang-out spot for youths)What? Publicize The Media ChallengeHow? Picture frame! Disseminate flyers and freebies, force students to scan QR code that directs to DMC Facebook page. Why? Public relations. We need Facebook page likes!Who? RP student volunteers.When? Every weekend in March
JOIN THE MEDIA CHALLENGE 2013
Like us on Facebook!
Target 1304 likes.
FACEBOOK CHALLENGE
Main sponsorMAIN SPONSORS
SponsorsSPONSORS
• Production cost for flyers, posters and banners.
ADVERTISING
Cost of 1 banner: $12 x 3 = $36
Cost of 15 banners: $36 x 15 = $540
Cost of 10000 flyers: $166
Frame board: ?
$1000
January
February
March April Marc
h
• Talk with the teachers at the end of Feb
• Release Press Release on the last of Feb
• Start video production
• Start social media campaign
• Start of assembly talks in various schools
• Introduce Roadshows
• End of registration
TIMELINE
THANK YOU!