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7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
1/222012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
Tampa Real Estate Investors Alliance NOV 2
Tampa REIA, LLC405 S. Dale Mabry Hwy, Suite 114
Tampa, FL 33609
P: (813) 358-8050 F: (813) [email protected]://tampareia.com
MAIN MEETING
Thursday, Nov 8
DoubleTree Tampa Bay3050 N. Rocky Point Dr. West, Tampa, FL
6:00pm 9:00pm
IN THIS ISSUE
NOV 2012
The 8 Benets o a Real Estate TransactionBy Bill Cook .................................................................................. 1
Tampa REIA Main Meeting.................................................... 2
In Search o MentorsBy Peter Fortunato.....................................................................3
MDScan: Quick! I Need It Yesterday!By Don DeRosa ...........................................................................4
About Tampa REIA ...................................................................5Five Musts or Optimizing Mobile Landing PagesBy Mike Barnes ...........................................................................6
Staying SmartBy Russ Hiner............................................................................... 7
The Securitization FraudBy Bob Massey ............................................................................8
Will The Persistence In Me, Please Stand Up!By Erven Kimble.......................................................................... 9
The Bank Wont Finance it...Deals O...Right!? Wrong!!!By Jim Hitt ..................................................................................11
The Thinking Processs o a Successul Investor and aMotivated SellerBy Larry Harbolt .......................................................................13
Real Estate + The Internet = The Perect Marriage Part 5By Tony Pearl ............................................................................14
How To Locate or Create Eective Mailing LIstsBy Kathy Kennebrook .............................................................15
Short Sale Liens Get MeanBy Kimberlee Frank ..................................................................17
Membership Application.....................................................20
Meeting Calendar ..................................................................21
Calendar o Events.................................................................22
continued on p18
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ne of the best real estate in-vesting teachers in the coun-try is Pete Fortunato. What
makes him so special? Pete knows howto creatively structure deals in ways thatmake impossible deals possible.
Before Pete became one of our primaryteachers in 1999, Kim and I did all of ourdeals the same old way. Wed nd a house,apply for a mortgage, close with an attor-ney and then either sell or rent the property.Bottom line: If we couldnt get a mortgage,we couldnt do the deal. We felt like wewere buying a Model T Ford from Henry
Ford. Mr. Ford used to tell his customers,The Model T comes in whatever color youwant as long as you want black.
One of our biggest real estate investingah-hah moments happened at our rstPete seminar. He ashed a diagram of ahouse up on the screen. The thing mak-ing this house different was that each roomrepresented one of the eight transactionalbenets of a real estate investing deal. Theeight benets are: Growth, Income, Amor-tization, Prots, Management, Security,
Tax Benets and Use.
Before seeing Petes diagram, to us a prop-erty was just a big block of bricks and sticks.Looking at it through Petes eyes changedhow we fundamentally viewed a deal.
Lets look at an opportunity and see howyou can use some of the benets to makea deal work.
A seller wants to quickly sell his$100,000 house for $50,000. No re-pairs are needed. For tax reasons, you
want to keep the property as a rental.The house will rent for $900 per month.Oh, and I forgot to mention that youhate dealing with tenants, you donthave the $50,000 purchase money andthe banker wont lend you a dime.
The 8 Benets of aRea Estate TransactionBy Bill Cook
Join us at our Tampa REIA Meeting on Thursday, November 8th or arare opportunity to learn about Creative Deal Structuring rom PeterFortunato. See http://tampareia.com or more inormation.
http://www.meetup.com/tampareia/http://www.youtube.com/TampaREIAhttp://www.twitter.com/TampaREIAhttp://www.facebook.com/TampaREIA -
7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
2/222012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
Tampa Real Estate Investors Alliance NOV 2
Main Monthy Meeting
MEETING AGENDA*6:00 pm
Meet & Greet, Networking
6:30 pm
Introductions, Haves & Wants
7:00 pmAnnouncements
7:30 pmPeter Fortunato on
Creative Deal Structuring
9:30 pmLate Nite Networking atWhiskey Joes
*Please Note: Meeting agenda is subject to change.
If You Cant Do It One Way,You Can Do It Anotherwith Peter Fortunato
ValidUntil:
1/1/2015
MemberNo.
1234
YourName
GoldBusinessMem
ber
Doubletree Suites Tampa Bay3050 North Rocky Point Dr West
Tampa, FL
Bringyourbizcards&fyers
Tampa REIA Members & Guests Can AttendThis Months Meeting for FREE!
Pease RSVP at http://tampareia11.eventbrite.com
Peter
Fortunato
November 8th @ 6pm
One o the best real estate investing teachers in the country is without a doubt,Peter Fortnato, who will be our speaker at Tampa REIA on Noember 8th at6PM at the Dobletree Sites Tampa Bay located at 3050 North Rocky PointDr West in Tampa, FL.
What makes Pete so special? Pete has been building, structuring, manipulating,and managing real estate investment transactions and portolios or more than 45
years and knows how to creatively structure deals in ways that make impossibledeals possible.
Upon graduating rom high school in 1965, Peter went right into the real estate
business. He attended seminars and read at every opportunity. He sought out andlearned rom many mentors and beneted rom the example and counsel o hisather who encouraged him and supported him rom the beginning.
He nished college with a clientele and an investment portolio. By 1975his investment income had eliminated his need or ees rom clients to undhis liestyle.
Today, Pete continues to teach and to attend real estate and investment seminarsand meetings regularly. He is respected or his clear and patient explanations oinvestment concepts and transactions. He believes that transactions, which youcan be proud o, result rom careully conceived goals and plans ollowed by
purposeul actions and scrupulous documentation.
I you want to learn how to construct win-win real estate deals rom one o the best
minds in the business, come join us at Tampa REIA on Thursday, November 8thwhere Pete will be doing a presentation on creative deal structuring called I YouCant Do It One Way, You Can Do It Another. You will be glad you did!
http://tampareia10.eventbrite.com/http://tampareia10.eventbrite.com/http://tampareia10.eventbrite.com/http://tampareia10.eventbrite.com/http://tampareia10.eventbrite.com/http://tampareia10.eventbrite.com/ -
7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
3/22
www.MeetUp.com/TampaREIAJoin us on Meetup and RSVP or the meetings you will be attendin
2012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
Tampa Real Estate Investors Alliance NOV 2
In Searchof MentorsBy Peter Fortunato
It was a radio talk show. An apologistfor my generation (baby boomers)was explaining about how we were
all victims of the lies of the 1950s.
vided He said that as children his gen-eration had heard and read many HoratioAlger stories; stories in which a young,ambitious person dreamed of becoming anancial success and went on to turn theirdream into reality. The speaker argued that
he had believed that he, like the heroes inthose stories, would create success for him-self. Reality, however, is different than c-tion and the difference had left him and hisfellows disappointed and depressed.
We believed those stories! he said. Weset goals, worked hard and still failed.
Now people have given up. They no longerbelieve that they can create a better life.
The ingredient which existed in ction butwas not available to them in the real world,he alleged, was the mentor.
In each Horatio Alger story, the success-ful entrepreneur discovered a mentor whowas willing to teach an ambitious young-ster. In the real world people are toojealous of what they have to share tradesecrets with anyone. Successful people donot share and we fail and despair for lackof mentors. he concluded.
I listened to the radio in disbelief. What Iwas hearing was in direct conict with my
experience. Every successful man or wom-an who I have met has been delighted tond a person who is interested in what theyare doing. I have been advised and helpedagain and again.
I was taught to choose carefully the peoplewith whom I associate. I know that onetakes on the attributes of those who sur-round him. Optimistic, forward-thinking,purposeful people have always been myfriends. It can be (and should be) that wayfor everyone. Such people are generous intheir encouragement and aid for anyoneseeking to create a better future.
The talk show haunted me. Maybe, arole models have changed from successful people to teachers in governmenschools the majority of Americans havchanged from people who work for whathey want to people who vote for whathey want. Maybe, as we have changedfrom a society of producers to a societof consumers a jealous American majority has come to believe that successfupeople are dominated by envy rathe
than by optimism. Maybe, as civilization has become more and more litigious, successful people who have muchto offer have taken on such a low prolas to be unrecognized by others.
In your world I know you have foundbusiness and nancial friends. I urge youto cherish and nurture them. I hope thayou will seek out and encourage others tostop hoping and start working to create abetter tomorrow.
Dont let a promising person despair onding support and encouragement.
Comment on this article online at http://tampareia.com/?p=1222I yo want to learn how to
constrct win-win real estate
deals rom one o the best
minds in the bsiness, come
join s at Tampa REIA on
Thrsday, Noember 8th where
Peter Fortnato will be doing a
presentation on creatie deal
strctring called I Yo Cant
Do It One Way, Yo Can Do It
Another.
ComeMeetPeterFortunatoatTampa
REIAonNovember8th!
Join s at the
REAL ESTATE INvESTOR HAPPY HOuROn the 3rd Thrsday at 6:00 PM
At Ricky Ps Orleans Bistro, 1113 Central Ae, St Pete, FL
http://www.rickyps.com/
With Matt &
Cortney
Larsen
http://www.meetup.com/TampaREIAhttp://www.meetup.com/TampaREIAhttp://www.meetup.com/TampaREIAhttp://www.meetup.com/TampaREIAhttp://www.meetup.com/TampaREIA -
7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
4/222012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
Tampa Real Estate Investors Alliance NOV 2
Today, heres on offering for youAndroid fans.
Lets set the scene: Youve founda terric little house to buy. Youve nallyreached an agreement with the seller, butone of his requirements is a little unusual.You want to run it by your lawyer.
Unfortunately, its 4:00 p.m. on Friday.In one hour, your attorney is ying to theHimalayas for three weeks to climb Mt.Everest. Even if he could get a signal upthere, he has no intention of answering hisphone while hes gone. If he receives theoffer before he leaves, he will read it on theplane and at least send you a quick textbefore he piles on his mountain-climbinggear. But if you dont get it to him in time,well, youre going to have to rely on Ber-nie, your wifes aunts bosss son, a reallystrange guy who just passed the bar examafter failing it twelve times. Youd really,really like to use your own attorney.
Now heres the problem: You are at thehouse with the seller. Neither of you hasa scanner. You are 45 minutes away fromyour ofce. Your assistant has the weekoff. What to do?
Enter MDScan. Available for Android(but, unfortunately, not yet for iOS), MD-Scan uses your smartphone camera to take
a picture of the document and then con-verts it to a pdf le. You can share the levia email or Bluetooth, or upload the le tothe cloud via Evernote.
Of course, the ability to scan using asmartphone isnt brand new. But this appdoesnt just scan. It can also improve theimage signicantly, making it much more
legible. MDScan allows you to pinpointedges of the image and often does a prettygood job of guessing where those edgesshould be. Thats a big help, because youdont have to center the object perfectlywhen you snap the picture. MDScan alsoallows you to scan and send multiple-pagedocuments easily with a batch function handy when youve got lots of documents.
Among the many uses I can think of forMDScan: scanning receipts for tax pur-poses; capturing error messages on yourcomputer screen to send to your computerguy; scanning pictures of serial or VINnumbers, or specication tags on applianc-es; or scanning coupons or advertisements.Oh, and sending the eld-trip permissionslip your fourth-grade daughter forgot totake this morning;
MDScan has gotten rave reviews. Androidusers gave it a 4.5 out of 5.0. My favoritereview says this:
I thank you, STOIK! I thank you fromthe deepest corners of my heart for giving me a scanning app that I am actuallygoing to use.
I dont know about you, but any businesapp that brings a person this close to tearis going to get my attention.
MDScan comes from STOIK Imaging(www.stoik.com), a company that offeran interesting blend of useful applicationand fun timewasters. So while youre waiting for your lawyer to tell you what hthinks of the contract, you can downloadPhoto Deformer. And then you can download that photo of Bernie the bad attorney you know, the one from your wifeaunts wedding and make him look juslike the Hunchback of Notre Dame. Heywho says you cant be productive in youoff moments?
Comment on this article online athttp://tampareia.com/?p=1176
www.MobileRealEstateRockstar.com/Atlanta-REIA
www.Facebook.com/Don.DeRosa
www.Twitter.com/DonDeRosa
Don DeRosa was recognized
as one of the nations top 21real estate investors in theNew York Times bestsellerThe Millionaire Real Estate
Investor. Don, who is a ull-time investor,trainer, and mentor, is the rst to oer hiscomplete investing system on a mobileplatorm. Don teaches investors how toMake More and Work Less by being moreefcient, productive and competitive,leveraging mobile technology and appson the iPad, iPhone, Android and othermobile devices.
Theres an app for ThaT
MDScan: Quick!I Need It Yesterday!By Don DeRosa
A picture is worth a thousand words. ~ Anonymous
We meet at Whiskey Joes Bar & Grill,located at 7720 West Courtney Campbell
Causeway in Tampa, right ater ourTampa REIA Main Meeting
Join us or
LATE NITE NETWORKINGat the
MeetingAtertheMeeting
http://www.whiskeyjoestampa.com
Come see DonDeRosa at TampaREIA on January
10th & 12th!
mailto:[email protected]://mobilerealestaterockstar.com/Atlanta-reiahttp://facebook.com/don.derosahttp://twitter.com/DonDeRosahttp://www.whiskeyjoestampa.com/whiskeyjoes/http://www.whiskeyjoestampa.com/whiskeyjoes/http://www.whiskeyjoestampa.com/whiskeyjoes/http://www.whiskeyjoestampa.com/whiskeyjoes/http://www.whiskeyjoestampa.com/whiskeyjoes/http://www.whiskeyjoestampa.com/whiskeyjoes/http://www.whiskeyjoestampa.com/whiskeyjoes/http://www.whiskeyjoestampa.com/whiskeyjoes/http://www.whiskeyjoestampa.com/whiskeyjoes/http://www.whiskeyjoestampa.com/whiskeyjoes/http://twitter.com/DonDeRosahttp://facebook.com/don.derosahttp://mobilerealestaterockstar.com/Atlanta-reiamailto:[email protected] -
7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
5/222012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
Tampa Real Estate Investors Alliance NOV 2
www.Facebook.com/TampaREIAKeep up to date with our latest opportunities by joining us on Faceboo
2012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
LEGAL DISCLAIMER: Tampa REIA, LLC promotes practical knowledge of real estate investment though education, discussion and networkingThe information, views and opinions expressed in the publication do not necessarily reect the views, policies and opinions of Tampa REIA, LLCor any of its members and sponsors, nor does mention of certain trade names, products, services, individuals or organizations imply endorsemenby Tampa REIA, LLC or its members or sponsors. The information presented in this publication is made available for informational purposes onlyand is not to be construed as nancial or legal advice which should only be obtained through a competent attorney, accountant or other qualiedprofessional advisor. Tampa REIA, LLC does not pre-qualify, evaluate, endorse, guarantee or warranty any particular deal, service, company, orperson. Tampa REIA, LLC recommends you perform your own due diligence and seek appropriate legal, accounting, or other professional advicebefore making any investment. Tampa REIA, LLC disclaims any and all liability for any actions or inactions taken by readers of this informationamaterial or as a result of communications from or to its ofcers, directors, employees, contractors, partners, members, sponsors and afliates.
Tampa REIA, LLC405 S. Dale Mabry Hwy
Suite 114Tampa, FL 33609
P: 813-358-8050F: 813-200-1330E: [email protected]
Dustin GrinExecutive DirectorP: 813-358-8050F: 813-200-1330E: [email protected]
Christine GrinAssistant DirectorP: 813-358-8050F: 813-200-1330E: [email protected]
Larry HarboltLarrys Weekly REI MeetupP: 727-420-4810E: [email protected]
TAMPA REIAS MISSION is to help insure our members real estate success by providing extremely
afordable, high quality, relevant real estate investing inormation and education, as well as requent,
un and rewarding real estate networking opportunities. Our goal is to be the premier educational
and networking organization or real estate proessionals in the Tampa Bay area.
http://TampaREIA.com
http://www.Facebook.com/TampaREIA
http://www.Twitter.com/TampaREIA
http://www.YouTube.com/TampaREIA
http://Meetup.com/TampaREIA
Matt & Courtney LarsenLeaders of Real Estate Investors' Happy HourP: 813-546-5716E: [email protected]
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7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
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Tampa Real Estate Investors Alliance NOV 2
4078312498
Subscribe to
@
http://IRCForida.com
Meets on the 3rd
Thursday of eachmonth from
5:309:00pm
Winter Park Civic Center
1050 W. Morse Blvd.
Winter Park, Fl 32789
FOllOW IRC ON: www.Facebook.com/IRCFlorida
www.Twitter.com/IRCFlorida
Mobile ready MarkeTing sTraTegies
Mobile landing pages are differ-ent from traditional web pag-es. Users of mobile devices
have less patience, yet are more engagedwhen they nd what they want.
Knowing about web landing pages andwhat makes them successful isnt thesame as what you need to know aboutmobile landing pages. The trackingmethod, the conversions, and the need
to keep your pages up to date with thelatest devices are important to the suc-cess of your marketing plan.
1st Must Know Your Goals.Be specic about which aspects of mobilemarketing are critical to your business.Whether your priorities are downloadsand apps, phone calls, redemption of mo-bile coupons, actual purchase rates, or thegeneration of further leads, know whatyour goals are before you get started.
2nd Must Instant GraticationKeep in mind that those who use mobiledevices are accustomed to instant gratica-tion. They like to go quickly to their target,nd what they are looking for, and wantto immediately get information or order aproduct they wish to have. It must be light-ning fast, so build your apps and landingpages accordingly. Todays mobile userswont spend but a split second waiting fortheir device to load. If it doesnt theyre onto the next item. The back button, in fact,
may be the one that wears out rst.
3rd Must AnalyticsHave your metrics in place for accuratemeasurement of responses. This is howyou will determine the effectiveness ofyour current marketing campaign. If itisnt working well, you can move on tosomething that does. The only way toknow for sure is to have accurate analyt-ics based on user activity. Track thingslike the redemption of coupons, follow
up phone calls, andclick-throughs tothe desired landingpages.
4th Must Keep It SimpleUse the KISS prin-ciple here. Website marketing uses formsfor visitors to ll out that ask for all sortsof contact information. This doesnt work
well with mobile device users. A good pagewill ask the user to input his email addressor perhaps his phone number. Simplescreens with few words and few needed ac-tions are best.
5th Must Call to ActionsKeep the wording on your mobile land-ing pages short and to the point. Conciseis best. Your headlines should be kept toa few words. Three to ve words is best.Give a directive in exchange for a reward.For example, offer a percentage off yourproduct in exchange for their email ad-dress. Offer a free gift for those who callnow. Prompting them to action is youraim. Keep it easy and quick and makesure your platform is current.
Comment on this article online athttp://tampareia.com/?p=1207
Mike Barnes8632211764
www.MobileReadyTeam.com
Always taking advantage o the latest InternetMarketing possibilities, Mike Barnes hasbecome recognized or his innovations usingSocial Media, Text Message Marketing, QRcode Marketing and Mobile Website Designand Marketing.
Five Musts for OptimizingMobile Landing PagesBy Mike Barnes
http://ircflorida.com/http://ircflorida.com/http://ircflorida.com/http://ircflorida.com/http://ircflorida.com/http://ircflorida.com/http://ircflorida.com/http://ircflorida.com/http://ircflorida.com/http://ircflorida.com/http://ircflorida.com/http://ircflorida.com/ -
7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
7/222012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
Tampa Real Estate Investors Alliance NOV 2
Tampa REIAMember Benets
TampaREIA.com Website, Blog and MemberOnly Area
Aordable, High Quality EducationalWorkshops & Seminars
Fun, Frequent Networking Opportunities
Weekly Special Interest Groups MeetAround Town
Lunch & Learn Subgroup Meetings
Wine & Dine Subgroup Dinner Meetings
Tampa REIA Main Monthly Meeting &Vendor Tradeshow
Learn From Home on Our MonthlyWebcast Series
Members Can Watch Webcast Replays24/7/365 on TampaREIA.com
Tampa REIA Subchapter Meetings
Community Outreach Programs
Haves & Wants Speed Marketing Sessionand Weekly Meeting
Monthly Tampa REIA The Prot InteractiveeNewsletter
Weekly Tampa REIA Email Announcements,Articles & News
Volunteer Opportunities
Member Discounts on Workshops
Member Discounts rom Local & NationalVendors
And much, much more!
Tampa REIA
Member Discounts Lowes Save up to 7% to22% Sherwin Williams Paint Save 30% to 40%
Sherwin William Flooring Save onCarpet, Vinyl, Delivery and Installation
Sears Commercial Save 4%-15% on allAppliances
Nu-Set Save on Locksets, door hardware,security & lock boxes
Build-A-Sign Save 15% on Signs, Bannersand Magnetics and other products and getFree Delivery on all orders
And much, much more!
Join Tampa REIAToday!http://TampaREIA.com/Membership
Become a Member o Tampa REIA oras little as $100/year. Businesses can
join or as little as $150/year. See ourMembership Application in this issueo The Prot or visit...
http://TampaREIA.com/Membership
The Atlanta real-estate market hasnally hit bottom which meansthat things can only go up. How
do I know that? Stupid money has re-turned: once again, people are willing topay too much for properties, and banksare willing to look the other way. In fact,there is big money from hedge funds thatare allowing people to buy many proper-ties at once. What this means for us, theagents and small investors, is that we
face more competition for the propertieswhich are priced right.
So what do we do? We arm ourselveswith research. Without knowing what weare up against, we cannot make informeddecisions that will keep us in the game.
First, when you nd a superstar, they be-come your benchmark: you do researchand nd out their business model. Butstudying them is not enough; you musttake action by mirroring what they do tobe successful.
One way that Ive been able to researchis through networking. One person whohas helped me is an investor in GwinnettCounty. He has rst-hand experiencewith the technologically advanced hedgefund there. Through him, I know that thehedge fund last month in Gwinnet Coun-ty bought 5 million dollars of real estateon the court house steps. If the averageprice of each property is $50,000, then
this hedge fund facilitated the purchase of100 housesa phenomenal number.
As you probably already know, Geor-gia bidders dont get to walk throughhouses prior to bidding at the courthouse.We can see the properties only throughphotos, and we can guess at the valuesthrough comparables. This one of thereasons that the court-house auctions arenot for the faint of heart. We dont knowwhat we are buying until we can do the
actual walk-through, and by then wevebought it.
The hedge fund groups, however, are re-quired to place the money before they bid.Then, once they commit to bid, they ownthe house. But the question still remains:how are they able to out bid the smallerplayers? The answer is technology, name-ly Smart phones and tablets. They havea trained team of people standing at the
court house steps. The team enters livedata allowing them to bid in real time. Inaddition, they bank have already seen theproperty via photos, and they have seenthe comparables in the area. Their returnon investment (8-10%) is lower than thesmaller bidders.
Armed with all of these things at the ac-tual auction, the hedge fund bidders areable to pay anywhere from 5-10 % morefor the houses than the other investors.
What does all of this mean? It means thebanks are now going to be able to reducetheir phantom inventory (houses thathave either been foreclosed on or are notfor sale on the open market). When theydo this, they articially increase the val-ues of the properties they own. They arethen able to sell more houses at auctionbecause the hedge funds have the advan-tages mentioned above, and with theseadvantages, they are ready to take moreof a risk than the single investor.
This is where your strategies must be set.You must be able to compete, and theway that you can do this is to buy proper-ties before they hit the court house steps.Banks wont spend the time going doorto door to look at properties; you can.Whats more, you can get into the hous-es by knocking on doors and meetingthe property owners. At this point, youmight be able to strike a deal. 10 days isyour window of time in which to do this.
how To be a real esTaTe invesTor
Staying SmartBy Russ Hiner
continued on p12
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Tampa Real Estate Investors Alliance NOV 2
Afraud has been perpetrated uponthe American people all in thename of greed. Fraud is dened
as deception in the execution of an agree-ment where some parties to the transactionare deceived as to the real nature of whatis being agreed to. When some parties to
an agreement are not clear, or some partiesenter into the contract deceptively, thenthe agreement is null and void. A securi-tized loan is just such a fraudulent agree-ment.
A securitized loan is one where private in-vestors, pension funds, insurance compa-nies and others have purchased the cash-ows from a group of mortgages that havebeen gathered into a trust in the form ofa security assigned a particular risk value.Each mortgage-backed cashow groupingis called a tranche and there are generallyseveral tranches within a mortgage-backedtrust. The cashows are often sold mul-tiple times to multiple investors. Securi-tization is a way that institutional lendersare able to leverage capital to support ad-ditional lending. When the economy isexpanding securitization helps to grow thehousing industry. When the economy isshrinking the aw in the system reveals it-self as investors begin to lose cashow as aresult of defaulted loans.
There are many other aws in the securiti-zation system, and they are of questionablelegality in many ways. Here are a numberof ways that securitization fails to maintainmany of the basic requirements for a legaland binding contractual relationship be-tween a borrower and a lender:
1. The homeowner at the time the loanwas concluded is given the impressionthat the party owed the debt is the
mortgage lender on the mortgage pa-perwork. In a securitized loan there isactually an investor who is behind theloan. The named lender is just a pre-tender lender because they never paid adime for that loan.
2. The mortgage documents that aresigned allow the pretender lender to getowners insurance to be paid in case ofa serious default. It is not the privateinvestor who paid for the loan who issecured against loss; it is the pretenderlender. Once a borrower defaults (90days from the start of the delinquency)the pretender lender can collect notonly what is still owed, but the entireamount of the loan. The pretenderlender was also able to get govern-ment bailout money on the basis of themortgage portfolio held under its con-trol. At any point the pretended lendercould trade or sell the debt without theconsent of the actual owners of the debt.Often the pretender lender has been re-paid several times over by the time aproperty is sold through a foreclosure.
3. The pretender lender faced with theburden of proof in a foreclosure processdoes not have both the original note andmortgage documentation to prove own-
ership. Faced with this problem docu-mentation is almost inevitably forged.The homeowner routinely fails to denythe authenticity of the original docu-mentation and lenders have gotten awaywith an astounding number of fraudu-lent foreclosures over the last 5 years.
4. The pretender lender also lied to the in-vestors in the mortgage-backed trust.The Pooling and Servicing Agreement(PSA) for the trust prescribes that the
The SecuritizationFraudBy Bob Massey
continued on p12
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7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
9/222012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
Tampa Real Estate Investors Alliance NOV 2
business by The book
Erven Kimble4046068909
www.PeopleWhoBuyHouses.com
www.Facebook.com/EAKimble
Erven Kimble is an accomplished pastor, teacher,author, community leader, licensed ChristianCounselor and Real Estate entrepreneur. Ervenis a visionary that has aithully served as theSenior Pastor o a local church in Lilburn, Georgiaor twenty years.
The author searched the Book o Proverbs andPsalms and extracted wisdom that reerencebusiness and nances to produce the serieso articles called Business By The Book. Thepurpose o these articles is to present timetested and proven Biblical principles in a waythat is practical, relevant and benecial to theaverage business person.
Will The Persistence In Me,Please Stand Up!By Erven Kimble
Some think wealth accumulation isthe result of a series of uncontrol-lable events called luck or chance.
Others believe it is solely the result ofa persons deliberate, well thought outnancial planning and activities per-
formed during the course of their lives.Our look into the Wisdom of God re-veals that, diligence is at the source ofwealth accumulation and laziness is theculprit behind poverty and despair.
It takes more than just wants and de-sires to produce success and wealth. Thedifference between unproductive peopleand those that are highly successful isnot in their possessions. It goes deeperthan that. The difference between a per-son that refuses to work when given theopportunity and a person that workshard to obtain success is not in their ac-tions. It goes deeper than that. The dif-ference between these two, fundamen-tally different, groups of individuals goes
deeper than theirdesires; theirhopes; their as-pirations; or eventheir dreams.
It all begins with diligence. Diligence
is found in the soul of a person, theplace where our desires, emotions, andpassions resides. Diligence stems fromthe inner being of a person. Its whereones character is revealed. The actionsthat one takes without being asked ordemanded will utimately determinethe longterm outcome of a persons life.Consider the following statement:
A lazy person will end up poor, but a hardworker will become rich. (Pr 10:4)(NCV)
When the Bible speaks of the lethargicor idle individual, it does not speak tothe lack of opportunity, or the circum-stances that are beyond the control ofthat person. One persons life situationsmay be harder and more difcult when
compared to someone else. And with-out diligence, it leads to hopelessness,discouragement, and ultimately paraly-sis. Regardless of lifes situations, thediligent person is persistent and makesdeliberate choices to work harderandthat diligence produces wealth.
On the other hand, the unproductiveperson desires material processions andyearns for wealth and success. They as-pire and want a better life, but fail totake the deliberate actions and effortsrequired to have it. Under achievers arenot willing to pay the high price of hardwork to reach their goal. However, aperson of diligence produces wealth. TheHebrew word for diligent means sharpand pointed. It speaks to a deliberateand focused decision making processestoward hard work. After all is said anddone, the difference is ones work ethic.
Long term and lasting success requiresa present day sacrice. It requires a
commitment to persistent hard workin order to produce future benets andnancial rewards. The character traitthat these Bible passages encourage isdiligence! Make a conscience decisiontoday, to get up and take action that iswithin your ability! Get up from the TV;the sitcoms and reality shows; Leave thevideo games! Leave the comfort of thecoach and the leisure of the game room!Strive to overcome the self-piety, the lostopportunities, the fears and the never
ending disappointments that life has instore. Hard work pays off and workinghard breeds future success.
Thoughts to Ponder
I. Have you ever asked the Lord toevaluate your work ethic? Whatdo you think His appraisal of yourefforts will reveal?
II. How do you determine too muchversus not enough effort toachieve your stated goal?
III. Have you ever considered cleverschemes, quick money, Get RichQuick or shortcuts to success? Lordforgive me for that!
Comment on this article online athttp://tampareia.com/?p=1193
Diligence
is found in
the soul of a
person
The soul of a lazy man desires, and has nothing;
But the soul of the diligent shall be made rich. (Pr 13:4)
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7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
10/22
American IRA Wants to
be a Value Added Serviceto You or Your Business!
Contact our ofce for any self-directed IRA questionsyou have or for a free consultation
1-866-7500-IRA(472) or [email protected].
PWe do business the old ashioned way.At American IRA, we pick up the phone.
PWe ofer personalized service catered to eacho our clients needs.
PWe provide educational articles, live webinars,
and many other resources.
PWe have experienced IRA instructors who areavailable or speaking engagements.
PWe provide joint webinars which allows you tohigh-light your services.
PWe provide ree copies o your webinar in CD/DVD ormat or you to promote your services.
PWe have a resource page on our website to list
your services on (certain restrictions apply).
PWe are experienced in investingwe understand your investment language.
www.AmericanIRA.com
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7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
11/222012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
Tampa Real Estate Investors Alliance NOV 2
fasT Track To self-direcTed ira invesTing
Private Lending Explained
If someone wants to just simply hold thepaper secured by an asset, theyre actuallygoing to be a private lender for that asset.Thats right...private lending simply meansa private individual is loaning the moneyrather than a bank or lending institution.
Private LendingThe Numbers
In this example, Jack Brown has $100,000in a Rollover IRA, which is just anotherway of saying Traditional IRA. He wantsto loan it to an investor as a rst mortgageon a property worth $135,000.
Private LendingDeterminingthe Value
Perhaps Jacks realtor, an appraiser orsome resource told him, or perhaps hessophisticated enough to look at the dealand say Im comfortable that the dealis worth $135,000. We always suggestdoing your due diligence and usingprofessionals to assess the value of anasset you are going to loan money on.
In this case, were looking at an LTV Loan to Value of 75%. Hold ona minute, isnt 75% LTV a bad idea?Everyone has to determine their comfortlevel when loaning money. I personally
do not lend on anything over 60% Loanto Value.
Private LendingThe Terms
The two parties the lenders as well asthe borrower agreed to a 9% interestrate with interest only payments overve years and no amortization of theloan. They agreed on a straight interest-only payment, just to make it reallyclean and easy.
The property is going to be secured by amortgage and a promissory note, and itsgoing to be recorded with an attorney.
Private LendingPreparing orthe Closing
Jack is going to send us what we call a buydirection letter. Its an internal document
that he completes to tell us the details ofwhat he wants his IRA to invest in.
Jack will then review and approve all theclosings documents. Hes the accountholder and the decision-maker. He needsto understand the deal, and its only goingto be funded if Jack is comfortable with it.
Private LendingThe Closing
Even though this loan is being madethrough his IRA, this is going to be aregular closing that were used to as realestate investors. The documents are goingto be recorded, and the only difference isthat the original documents are actuallygoing to be held by our ofce in ourreproof safe at American IRA.
As you can see, were not making thedecisions. The client is directing us allalong the way as to how and when to makethe investment. In this case, because its aTraditional IRA, the interest is going to be
tax deferred in a monthly amount of $750.Thats just 9% of $100,000 broken downinto monthly payments.
Private LendingThe Prots
At the end of the ve years the loan isrepaid, and the interest accrued over thoseve years is$45,000!
All investments have inherent risks.With proper due diligence and a
professional team, risk can be managedbut not eliminated-that is our job asinvestors. If you dont want to take a riskwhatsoever, tongue in cheek I say Put itin U.S. Bonds or FDIC Insured CDsthough as you all knowBonds and CDsare offering very low returns.
Disclaimer
American IRA, LLC does not give investmentadvice. We do offer guidance as to the rulesand regulations related to their self-directedaccounts and the benets of different accounttypes so that their clients can take thatinformation to their professionals to discussthe ramications of various decisions on theirindividual situation.
For more information, or to explore youroptions, call American IRA today at 866-7500-IRA (472). We look forward toworking with you.
Comment on this article online athttp://tampareia.com/?p=1173
The Bank Wont Finance itDeals Off
Right!?! Wrong!!! Private Lending is an Option!Jim Hitt, CEO of American IRA, LLC
Jim Hitt8667500472
www.AmericanIRA.com
www.Facebook.com/AmericanIRA
www.Twitter.com/IRAExpert
Jim Hitt is the Chie ExecutiveOfcer o American IRA, LLCand has been committed to allaspects o investing or more
than 30 years, using seldirected IRAs or hisown investments since 1982. Jims forte is the
nancing and acquisition o real estate, privateoerings, mortgage lending, businesses, jointventures, partnerships and limited liabilitycompanies using creative techniques.
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7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
12/222012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
Tampa Real Estate Investors Alliance NOV 2
Soutions that hepyou Mae More.
Wor less.
Use your iPad, iPhone,or other mobile device,anywhere, to
H Find comps andrental rates
H Sign and send contractsH Plan your entire rehab
H and so much more!
Chec it out NOW!5 Day Tria for Ony $1
Make More. Work Less.GO TO:
MobileRealEstateRockstar.com/TampaREIA
Russ Hiner4046604289
www.RHiner.com
www.Facebook.com/1RHiner
Russ has been investing in realestate in Atlanta Georgia since 1981.His company currently controlsapartment buildings and single-amily properties in Georgia and
other states. His ocus is on raising privatecapital through Hedge Equity, LLC.
Russ invests everyday. His knowledge andexperience is current in the market. He iscapitalizing on the needs, wants, and desireso the customer. He has a deep level oexperience in building relationships withvendors, investors, tenants, sellers, andqualied buyers. He has the knowledgeto negotiate contracts, manage rentalproperties, and make his co-investors wealthy.He enjoys taking properties which are virtually
destroyed, renovating them, and creating abetter community.
So there are a number of good thingsabout this new situation. First, you cannow see that you do have the ability tocompete. Second, the area where yourproperties are will be improving, and therental business will become more com-
petitive meaning that rents will remainat. Either way, your bottom line increas-es. You just want to make sure that wecan get as much as you can. This is whereambition and being smart come in.
The lesson is that being aware of the realestate market in Atlanta is not enough.Developing a plan is not enough. It is tak-ing action on a plan that will move youtoward your goal: success and wealth.
Comment on this article online at
http://tampareia.com/?p=1198
Staying Smart cont. from p7
Bob Massey7064850162
www.Facebook.com/BobMasseyOicial
Bob Massey is a recoveringcorporate executive who isnow living the dream runninghis own real successul estateinvesting business and
teaching others how to do the same. Inthe process he has become the nationsleading educator on the oreclosureinvesting the oreclosure process.
loan must be transferred to the trustwithin 90 days. Often the note gets tothe trust late, or not at all as weve seenin several deals we are currently work-ing. Payments are guaranteed under thePSA. Investors were guaranteed thatthe investments were of a given qualifylevel; often well above what was actu-ally the case. Investors thought theywere buying AAA level securities, whenin fact they had a higher risk of defaultthan they ever could have imagined.
Can there be any doubt that the pretenderlenders have gotten far more than they de-serve and that the parties on the losing end
have been the original investors and thehomeowners?
We are using this information to force thebanks to negotiate on our terms, instead ofbegging them to accept out short sale offers.We use detailed forensic and securitizationaudits to spell out exactly how the bankscheated, and use that info to pick up housesat some pretty incredible bargains. Notonly that, but we are able to help underwa-ter homeowners get out of a nancial hole.
If you are interested in learning more aboutthis awesome new strategy, give my ofcea call at 706-485-0162!
Comment on this article online athttp://tampareia.com/?p=1214
Securitization cont. from p8
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7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
13/222012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
Tampa Real Estate Investors Alliance NOV 2
The Thinking Processs of a Successful Investorand a Motivated SellerBy Larry Harbolt
creaTive financing is king
Thinking Like A SuccessulInvestor
An investor of real estate under-stands that general knowledgeis not what it takes to create
wealth. If general knowledge was whatit took to create wealth, college profes-sors would be the wealthiest people inthis country and we all know that is notthe case. Successful real estate investorsknow that it takes specic knowledge
to create wealth. That is why real estateinvestors buy hard assets, (such as thesellers house) at a price or with termsconducive to making a prot. If an in-vestor cant make a prot, they usuallyhave no reason to buy a property unlessthey plan to live in the house. An inves-tor who is a true capitalist knows theymust always offer a seller somethingthe seller likes and values more thanwhat they are giving up or a deal willnever happen.
Most sellers are looking for a large sumof cash, a monthly income stream, debtrelief or any of a myriad of ways to re-ceive that thing the seller likes morethan what they are giving up.
Now that we have established this fact,as an investor it is your job to gure outwhat you can offer the seller that will beliked enough that the seller is willing toexchange their house for whatever youoffered them. If both parties arent hap-
py with the deal, it will never happen.
As an investor, your goal may be to ac-quire property for several reasons. Youmay want to make some fast cash by x-ing up the property and immediately sellthe property for as much money as youcan get. You may want a monthly cashow that a good rental property can pro-vide this can give you some appreciationand an increased value over time, bettertax treatment and mortgage pay-down
that increases your equity position. Youmay want numerous rental propertiesthat provide monthly cash ow to helpyou become nancially free by replacingjob income. By being nancially free,you may want to pursue other interest orspend more quality time with your fam-ily. The bottom line of being an investoris to create money and income to benetyour family and give you more qualitytime in your life.
The following is what I think is how anyinvestor must think. I want you to adoptthis philosophy that has taken me yearsto understand, and that philosophy is:
Why do I say this, its very simple. Theseller cant buy groceries with theirhouse; they need your money to buy gro-ceries. Without your money, they canttake that once in a lifetime vacation theyhave always dreamed of, or pay off thosehigh interest rate credit cards with theirhouse, they need your money to do whatthey need to do or they wouldnt be sell-ing. By understanding this idea you nowhave more control over your deals be-cause you may not want to use the pre-
cious commodity everyone needs mostto buy any one house. You may wantto divide the money up and buy severalproperties instead of only buying one.Yes, you are in control, so as an investorI strongly suggest, only offer what yourformulas say you can pay and never paymore unless it benets you. Never paymore than the deal can afford, and if youare trying to buy a rental property, youcan never pay more for that propertythan a tenant can afford to pay you each
month. Make sure in the long run, youfamily gets the most benet from everydeal or you dont have a good reason todo the deal.
Thinking Like a Seller
As Ive said all along, there are as manyways to buy a property, as there is prop-erty to buy. The reason for this is thefact that every seller has different issuesin their life they need to address. It is
your job to gure out what the seller itrying to accomplish, then go on to solvethe sellers problem whatever it may be
There is a myriad of reasons why a sellewants to sell their house. Maybe the sizeof their family has grown and they havesimply outgrown the house they haveMaybe the sellers have reached retire-ment age and no longer need such alarge house to take care of. The sellersmay have had a job transfer and needto sell their house quickly. The sellermay no longer be able to take care ofthe property or, afford the monthly payments any longer. The sellers may sim-ply want to rid themselves of the largemonthly payment trying to save theircredit score. The house may have backproperty taxes owed the sellers cantafford and their lender is threateningforeclosure if they dont pay those taxeimmediately. You will never know whatmotivates the sellers until you ask.
Some sellers want only enough moneyfrom the sale of their house to accomplish what they need to do. Some sell-ers want just enough money from thesale of their house to pay for the reasonthey are selling the house. Some sellerswant an income stream while some sell-ers are simply out of their minds want-ing more for their property than it iworth. However, no matter what thereason why the seller wants to sell their
As an investor, when you are trying tobuy someones house always remem-ber that the seller is always trying to
buy your money (or your availability tomoney by means o a loan) with theirhouse. Never think o the process as
you are trying to buy their house withyour money.
continued on p19
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7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
14/222012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
Tampa Real Estate Investors Alliance NOV 2
Welcome back! Weve come along way so far, and made aLOT of progress. But were
not quite done yet, so listen up
In our last article, you got a great introduc-tion to Keyword Research, SEO (SearchEngine Optimization)-both On-Page andOff-Page (remember?), and how to getstarted on getting a ton of FREE Trafc toyour website.
Go back to last months issue for a refresh-er on that its worth the read.
So now we come to the next part, andthat is:
How to Get a Ton oLaserTargeted Trac toYour SiteFAST!
Before we embark on this particular ad-venture, I need to set the stage properly.Its important that you have your On-Page SEO stuff taken care of rst. Again,On-Page SEO is what you do ON yourweb page that makes it optimized for thatparticular keyword. This includes puttingthe keyword in the rst and last sentenceof that page, bolding it a time or two, itali-cizing it, underlining it, and all that otherstuff we covered in the last article.
Why is that so important? Because if youDONT do that rst, youre going to pay a
LOT more for your trafc than you would
if you DID do it rst, because of howGoogle & other search engines have setthings up. So do it rst, ok? Ok.
So heres the secret website youll need togo to so that you can get started:http://adwords.google.com
This is Googles Adwords product, and itsresponsible for the majority of Googlesincome. Youre going to be advertising
here to get some trafc. This type of traf-c is called Pay-Per-Click, or PPC. It isexactly what it says it is When someonedoes a search on Google (or their partnernetworks), it gives them the search results,which include these paid ads based on thekeyword that they bid on. When thatperson clicks on one of these ads, Googlecharges the advertiser a certain amount anything from $.01 to $50 or more, de-pending on several factors.
In other words, the advertiser PAYS PERCLICK. If no one clicks that ad, they dontpay! Simple.
But Ive got to warn you- setting it up isanything BUT simple. Theres a few im-portant things you need to consider rst,such as your ad budget, which keywordsyoud like to bid on, what pages youre go-ing to send the trafc to, etc.
So lets start with the rst part: Your Ad-vertising Budget.
Remember, this is PAID trafc, so youbudget is an important consideration. suggest you start off with your estimatedMONTHLY budget, then divide it by 30to get your DAILY budget. For exampleif your monthly budget is $300, dividethat by 30 days, and youll get a daily bud-get of $10 to spend on your ads. Thats avery reasonable number.
If you do this right, you should get some
very targeted trafc to your site very quick-ly. For example, if youre looking to buyhouses in Marietta, GA, you could speci-cally target THAT geographic area withthe keywords people are using to search fohow to sell their house. Get YOUR ad infront of them at the right time, and BAMThey click on your ad. You get trafc toyour site. They ll out form. You get leadThey sell house. Repeat.
So heres how to get started:
First, go to that AdWords link I just gaveyou & get an account set up to use with itI strongly suggest you get a Gmail accountfor this, because of all the free tools theyoffer. You can get one for free, then link ito your new Adwords account. To get seup with Adwords is a relatively simple pro-cess. Get your account set up and linked toit, then click on the Sign up Now link andfollow the instructions there to get started
Youll need a credit card to link to you
account, along with an email address. Thelast time I checked, they also required youto pay $5 to get set up.
Use the keywords youve acquired and getstarted putting things together. Start ouwith ONE keyword rst just to get fa-miliar with things. Make sure you have thePAGE of your website optimized properlyfor the keyword that youre about to bid
Real Estate + The Internet= The Perfect MarriageBy Tony Pearl
pearls of wisdoM
PART5
continued on p16
larry Harbots WeeyRea Estate Investor Meetup
Eery Monday at 7:00pm
Hibachi Bufet7610 49th St N, Pinellas Park, FL
JoinusA
t
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7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
15/222012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
Tampa Real Estate Investors Alliance NOV 2
MarkeTing Magic Tricks
Where can I nd a good mail-ing list to nd motivatedsellers? How can I create
my own list to nd highly motivatedsellers? These are the big questions thatI get a lot from Real Estate Investors!The true secret to success for a Real Es-tate Investor is nding sellers who reallyneed to sell. I use different direct mailcampaigns to locate different types ofmotivated sellers: out of state owners,
properties quit-claimed from one personto another, expired listings, burned outlandlords, vacant properties, militarytransfers, and pre-foreclosures, just toname a few.
The best part is that you can custom-ize your direct mail piece and your list toreach exactly the kinds of motivated sell-ers you want to deal with in order to cre-ate the kinds of deals you want for yourreal estate investing business. This is bestdone by locating mailing lists and reningthem to meet your individual criteria, thenmailing to these potential sellers again andagain, thus creating a multitude of prot-able deals.
Investors often neglect to market to sellersusing direct mail because they think the listis too difcult to get, or they only send themailings once and quit. They dont takethe time to create the machine that willbring them deal after deal.
These are some of the easiest lists for youto get and it will be very protable foryou to do so. You can contact a list bro-ker or your local property assessors ofceand ask them for these lists, or you cancreate the lists yourself. Its fairly easy todo. You can go to the courthouse and re-search divorce cases, death notices, liensand judgments, tax liens, marriage licens-es, bankruptcies or Lis Pendens, which isthe rst step toward foreclosure. Let meshare a few pointers here.
1. Do your homework when picking alist broker. How current is the list?Does it have all the information youneed to create your direct mail cam-paign? Does it reach the audience youare targeting?
2. Do a test mailing of 100 pieces to testany new list. How many responses didyou get? How many letters came backwith a bad address?
3. Dont waste your marketing dollarsmarketing to a bad list that wont getyou the result you want.
4. Create continuity with your directmail campaigns. You can mail a lotof letters or a few letters but you needto have a ow of mail going out at alltimes in order to create a funnel of in-coming leads.
5. Never mail more pieces than you arecomfortable getting responses to. Ifyou do a huge mailing and you gettons of responses you cant get to, youare wasting marketing dollars. Putsystems in place to help you respondto the mailings and grow your busi-ness gradually.
Another way to nd motivated sellers is tocultivate relationships with individuals whocan help you nd deals. One of the ways Ido this is to create a direct mail campaign
targeting attorneys who handle family law,estate planning and probate law, divorceand marital law, and corporation and busi-ness law and I let them know we are in thebusiness of buying houses.
Once you develop relationships with someof these attorneys, they will call you whenthey have a client who needs to sell a prop-erty quickly no matter what condition itsin. This is just another way to build ongo-ing lead sources using direct mail. You only
have to create this direct mail campaignonce to create an ongoing source of leadfor your Real Estate Investing business.
If you own any kind of business and youneed certain types of leads, think aboutunique resources that can provide you withthe leads you need and create a direct maicampaign targeting these resources. Thiscan be really protable. For example; if youown an alarm company or a lawn mainte-
nance service it would behoove you to cre-ate a direct mail campaign targeting own-ers of properties in your area who live ouof state. These are potential customers whoneed your services.
The main reason that direct mail works sowell is that you are reaching highly target-ed leads. You become the potential sellerrst option when they need to sell. Evenif you are on a limited budget, direct maiis an excellent source of leads for you since
you can buy more houses from fewer leadsthus maximizing your marketing dollarsAs your business grows, you can increasethe number of mailings you do. You canalso target specic neighborhoods or domi-nate certain parts of town. In doing so, youbecome a property value expert in thoseareas, which makes the offer-making pro-cess that much easier for you.
You end up creating an ongoing relationship with your target market, which makesit easy for you to follow up with formerly
inexible or unmotivated sellers. Sincethese mailings are so targeted and so residual, there is virtually no competition fothese properties. It puts your lead gener-ating system on auto-pilot, leaving youmore time to make offers, do more dealsand make more money.
Most importantly, be consistent in all your efforts. The successful Real Estate Investor has anetwork of people and strategies at their n-gertips at all times. If you dont develop conti
How To Locate or CreateEffective Mailing ListsBy Kathy Kennebrook, The Marketing Magic Lady
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7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
16/22
www.YouTube.com/TampaREIAKeep up to date with our latest videos by subscribing to our YouTube Channel
2012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
Tampa Real Estate Investors Alliance NOV 2
Kathy Kennebrook9417925390
www.MarketingMagicLady.com
www.Facebook.com/Kathy.Kennebrook
Kathy Kennebrook is a speaker,author and has been activelyinvesting in real estate since 1999,Kathy currently resides in Bradenton,FL and is known as the Marketing
Magic Lady because she is the countrysleading real estate marketing expert on ndingmotivated sellers using direct mail.
nuity to your marketing campaigns, youll seeyour results begin to drop off immediately.This is true no matter what business you areusing direct mail to target to.
When you implement multiple techniquesand several different direct mail campaigns,you will have more opportunities than
youll be able to handle and the possibili-ties become almost endless. Using directmail to develop a cookie cutter system toaccomplish this is one of the most afford-able, reliable, and effective ways I know tobuild your lead base quickly and have allthe business you will ever need.
Be sure and visit my website at www.mar-ketingmagiclady.com for all the informa-tion you need on developing highly effec-tive direct mail campaigns and nding allthe list brokers you need to increase thenumber of leads coming into your real es-tate business. I have done all the work foryou and can provide you with all the tools
you need to be successful using direct mailin your business.
Comment on this article online athttp://tampareia.com/?p=1179
on. Otherwise, your per-click cost will bereally high.
Heres another important tip: Are youbuying houses all over the world? Prob-ably not, so make sure you specify EX-ACTLY where you want your ad to showup when youre setting up your campaign.Using the example of Marietta, GA, youduse the built-in tool to select the specicareas or a radius around an area that youdlike your ad to appear.
Google is smart they know where youare! (yikes!) But they know where your vis-itor is, too. So use that to your advantage.
Using that tool, you can have your ad onlyappear to your targeted market peoplelooking to sell their house in or aroundMarietta, GA (in this example). If theylived in Saskatchewan, they wouldnt seeyour ad, and therefore, your costs will belower (a good thing).
Heres the sad reality of using Google Ad-words: Its tricky. Its not easy to gure
out. It will drive you crazy and possiblymake you lose hair or sleep or money!
But if you learn and use it well, it will beone of the BEST things you can do to geta huge return on your investment. If youshould need more help (very likely), youcan always turn to YouTube tutorials or
Google searches. This will take time, butits well worth it.
Another option you have to use this is tosimply hire someone to handle your adver-tising campaign FOR you. Someone whoknows how it works and can keep yourcosts low. If you dont have much time,but still want/need to get that fast, target-ed trafc, this would absolutely be the bestway to get it going. Youd nd someone& pay them either a at fee or a percent-age of your monthly ad budget to set up,manage, tweak, improve, optimize, andrun your ads for you. This person wouldactually make you money!
And there you have it! You now knowhow to set up a website, what to put on itin order to get people to take action, andhow to get the trafc to your site! Con-gratulations how does it feel? Are youready to take on the world yet?
To be completely honest, I could writedozens of these highly-informative & con-tent-rich articles, and you could read themall but still not get the true understanding
of how all this works UNLESS you ac-tually take the time and DO whats taughthere! Go ahead & try it out for yourself tosee what you can learn by DOING. Thatsmy advice.
This concludes our Real Estate + The In-ternet = The Perfect Marriage Module.
But dont worry! In the next article, Ilcontinue to share some great tips & ideaon how to use the internet to help with
your real estate business and crush thecompetition.
So stay tuned.
Until Next Time,
Tony Pearl
Comment on this article online athttp://tampareia.com/?p=1203
Tony Pearl2025560670
www.TonyPearl.com
www.Facebook.com/TonyPearl
www.Twitter.com/TheTonyPearl
www.Youtube.com/TonyPearl
Tony Pearl is an entrepreneur,copywriter, proud ather, mentor,marketing consultant andtalented teacher who resides
in the Washington, DC area. Hehas traveled to over 26 countries, speaks 4
languages, and continues to travel extensively.He has been a proessional Ballroom and Latindance instructor, competitor, and exhibitor orover 19 years. As a Real Estate Investor, Tonyhas bought and sold over Ten Million dollarsworth o real estate, and has been educated byand associates with the best.
Perfect Marriage, Part 5 cont. from p14
http://www.youtube.com/TampaREIAhttp://www.youtube.com/TampaREIAhttp://screamer/Users/Daisy/Library/Caches/Adobe%20InDesign/Version%208.0/en_US/InDesign%20ClipboardScrap1.pdfhttp://screamer/Users/Daisy/Library/Caches/Adobe%20InDesign/Version%208.0/en_US/InDesign%20ClipboardScrap1.pdfhttp://screamer/Users/Daisy/Library/Caches/Adobe%20InDesign/Version%208.0/en_US/InDesign%20ClipboardScrap1.pdfmailto:[email protected]://www.facebook.com/TonyPearlhttp://www.tonypearl.com/http://www.facebook.com/TonyPearlhttp://www.twitter.com/TheTonyPearlhttp://www.youtube.com/TonyPearlhttp://www.youtube.com/TonyPearlhttp://www.twitter.com/TheTonyPearlhttp://www.facebook.com/TonyPearlhttp://www.tonypearl.com/mailto:[email protected]://screamer/Users/Daisy/Library/Caches/Adobe%20InDesign/Version%208.0/en_US/InDesign%20ClipboardScrap1.pdfhttp://screamer/Users/Daisy/Library/Caches/Adobe%20InDesign/Version%208.0/en_US/InDesign%20ClipboardScrap1.pdfhttp://screamer/Users/Daisy/Library/Caches/Adobe%20InDesign/Version%208.0/en_US/InDesign%20ClipboardScrap1.pdfhttp://www.youtube.com/TampaREIA -
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Tampa Real Estate Investors Alliance NOV 2
SARASOTAREIA.COM
Join s at the
SARASOTA REIA WEEklY MEETINGEery Wednesday at Noon
at the Oriental Bufet, 4458 Bee Ridge Rd, Sarasota, FL
Now IS the perfect time to pur-chase and resell short sale prop-erties. Why? Due to major
mistakes by Lenders made at the timeHomeowners obtained nancing, ourmarket is ooded with homes in which theLenders are willing to accept short sales.Lenders such as Bank of America, WellsFargo, GMAC, CitiMortgage and Chasefrom 2006 to 2008, have major mistakesin their paperwork. They are reachingout to Homeowners asking them to doa Short Sale or Deed-in-Lieu. However,
many of the Homeowners arent aware ofthe fact that they cant do a Deed-in-Lieuif they have a second lien. And, if they oweHomeowners Association dues, which area personal debt against the Homeowner,they may still be liable for the difference.
Homeowners Association dues need to besatised in full so that if a house is deededback to the Lender, the Homeowners are nolonger responsible for any more dues. Thereis a statute which states that the Lender thatforecloses on the property is responsible topay only one year of Homeowners Associa-tion dues. When conducting a short sale,this statute has little or no meaning to theshort sale Lenders, meaning they may notagree to even pay one full year. I have seenHomeowners deed their property back tothe Lender only later to nd out that theyare still liable for the difference owed on theHomeowner Association dues. Brutal!
TRUE STORY: Nationstar would notagree to pay the full year of past HOA dues,
even though the statute states they are re-
sponsible for that. In addition, the A/Cfailed the inspection and required repairs.Deal killers? If you arent experienced..absolutely. And I wasnt about to giveaway over $500 from my prot. When youknow what you are doing, you can even getthe Sellers to help close your deals. Yes, theSellers who have NO MONEY. Well, Iclosed this deal about 30 days ago!
Having the Homeowner take control oftheir property is the best thing that theycan do, versus letting it just go to foreclo-
sure. They can decide whether they want todo a short sale the property with me ensur-ing that all liens are paid off and conrm-ing there is no one able to come back afterthem.or, they can let the Lender and/orHomeowners Association chase them for upto 25 years. Yes, I said 25 years! The lienholder has the right to le a Complaint inorder to obtain a Judgment for the balancestill owed to them plus interest and attorneyfees for up to 5 years from the initial foreclo-sure action. Once a Judgment is obtained,then it is valid for 10 years and after the 10years, they can re-certify the Judgment foranother 10 years.
TRUE STORY: An Investor friend fromout of state had her Listing Agent negoti-ate her short sale instead of using me. HerAgent negotiated a lien release only forher 2nd lien. Now Chase Bank has beencalling her every day for the last 21 months.Yes, she closed in December of 2010 andthey are still pursuing her.
Many Homeowners are downright tired.
They are tired of being taken advantageof; it has affected their health, condencenancial situation and their family. Inves-tors and Realtors need to learn how they canhelp the Homeowner by either purchasingor selling their home and obtaining a fulsatisfaction of all liens. Next month, I wilshare with you the 14 Steps to a successfushort sale. Having the best tools (not justhe right ones) and having a Mentor arecrucial to consistent closings and CA$H inyour pocket with short sales!
Short sales are changing DAILY..howare you keeping up with the requirements?
Many Investors still use old techniques thaare no longer even applicable. They are noreading or understanding the documentsthey are signing which is resulting in dan-gerous consequences. Make sure you readeverything so you can embrace all of theAh-has and avoid the Ouches on shortsale transactions.
Comment on this article online athttp://tampareia.com/?p=1183
foreclosures gone wild
Short Sale Liens Get MeanBy Kimberlee Frank
Kimberlee Frank4078883255
www.ForeclosuresGoneWild.com
www.Facebook.com/ForeclosuresGoneWild
www.Linkedin.com/in/KimberleeFrank
www.Twitter.com/KimberleeFrank
Kimberlee Frank is a MasterNegotiator who has closed over600 deals since 1998. She is aMentor, Trainer, Author and RealEstate Broker teaching Investors
and Realtors how to creatively purchase andsell short sales with her Step-by-Step System.She has helped Investors and Realtors earnhundreds o thousands o dollars.
Come see Kimberlee Frank at TampaREIA on December 13th & 15th!
http://sarasotareia.com/http://sarasotareia.com/http://sarasotareia.com/http://sarasotareia.com/http://sarasotareia.com/http://sarasotareia.com/http://sarasotareia.com/ -
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7/31/2019 The Profit Newsletter November 2012 for Tampa REIA
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Tampa Real Estate Investors Alliance NOV 2
2012 Atlanta REIA, LLC All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher. http://TampaREIA.com2012 Tampa REIA, LLC. All Rights Reserved. Reprint not permitted without written permission from publisher. http://TampaREIA.com
When yore ready to get
started, call Christine Grin at813-358-8050 or [email protected].
Tampa Rea Estate Investors Aiance
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Thinking cont. from p13
property it is your responsibility to ndthe reason why?
I have personally found some sellersonly want debt relief while some sell-ers want as much money as they canget because they believe that the moneythey receive from the sale of their housewill be the only money they will have tolive the rest of their lives or to pay offdebt or, take that dream vacation theyhave always wanted to take. Some sell-ers believe that the money from the saleof the largest asset they will ever ownis all they will ever have to live a some-what comfortable lifestyle, when this isthe case most sellers are harder to ne-
gotiate with them. Some sellers thinkthey deserve the maximum their prop-erty is worth when it is in perfect condi-tion even though they failed to keep theproperty in good condition.
Based on this logic you will have a bet-ter understanding of why sellers say thethings they do. As I said before, thisisnt rocket science its just a fact of life.When you understand how sellers think,you will be able to put together better
and more protable deals.
By nding out what the sellers needsare, it will give you a position of powerwhen negotiating. Here are some sellerissues to think about.
1. When dealing with older people, dothey need cash ow to survive?
2. When dealing with sellers of allages, do they need money to buyanother house?
3. When dealing with sellers of allages, do they have pressing debt?
4. When you nd a tired landlord, arethey tired of management?
5. When dealing with older people orinvestors, are they more interestedin interest than anything else?
6. When dealing with sellers of allages, do they have a personal emer-gency?
7. When dealing with sellers of allages, usually young people, do theyneed cash for a car or other item?
8. When dealing with sellers of allages, do they need money to pay fora medical debt?
9. When dealing with sellers of alages, are the sellers having troubletaking care of the property?
Comment on this article online athttp://tampareia.com/?p=1188
Larry Harbolt7274204810
www.LarryHarbolt.com
www.Facebook.com/Larry.Harbolt.7
www.Twitter.com/LarryHarbolt
Larry Harbolt is the nations leadingcreative Seller Financing expert aswell as a popular national real estatespeaker and teacher whose time-
tested strategies and nuts and bolts teachingstyle has helped thousands o aspiring real estateentrepreneurs realize their nancial dreamswith little or no money and without the needor credit. Larry has been successul creativelybuying and selling real estate or over 30 yearsand has written numerous popular articles andreal estate courses. Larry also has been running ameetup group in St Petersburg, FL or real estateinvestors or over 13 years.
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Terms of Sale, Disclaimer & Release
The undersigned Applicant(s), hereafter called the "Applicant" understands and acknowledges th