Download - The Price of Words summary WPEA 2012
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An 8-minute summaryby Simon Hertnon ofhis forthcoming book,The Price of Words.
Compiled specially for:
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we’re overloaded
1990 2000 2010 TIME
VOLUME OFINFORMATION
Informationwe produce
Our capacityto consumeinformation
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we’re overloaded
1990 2000 2010 TIME
VOLUME OFINFORMATION
Informationwe produce
Our capacityto consumeinformation
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information oversupply> It’s information, not data, knowledge, or wisdom> Unneeded emails> Bloated reports> Attention-gobbling sound bites and advertisements> Most social media
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problems#1 We’re overloaded with information
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problems#1 We’re overloaded with information#2 Knowledge workers undersell and overwrite
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marketersadvertisersjournalists
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problems#1 We’re overloaded with information#2 Knowledge workers undersell and overwrite#3 Knowledge workers are underskilled
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1001101010100110100101010010100101001011010010010101001010111010110101000010001011010101000100101011101001010001011011001001011001010101011010101010001101100110101010011010010101001010010100101101001001010100101011101011010100001000101101010100010010101110100101000101101100100101100101010101101010101000110110011010101001101001010100101001010010110100100101010010101110101101010000100010110101010001001010111010010100010110110010010110010101010110101010100011011001101010100110100101010010100101001011010010010101001010111010110101000010001011010101000100101011101001010001011011001001011001010101011010101010001101100110101010011010010101001010010100101101001001010100101011101011010100001000101101010100010010101110100101000101101100100101100101010101101010101000110110011010101001101001010100101001010010110100100101010010101110101101010000100010110101010001001010111010010100010110110010010110010101010110101010100011011001101010100110100101010010100101001011010010010101001010111010110101000010001011010101000100101011101001010001011011001001011001010101011010101010001101100110101010011010010101001010010100101101001001010100101011101011010100001000101101010100010010101110100101000101101100100101100101010101101010101000110110011010101001101001010100101001010010110100100101010010101110101101010000100010110101010001001010111010010100010110110010010110010101010110101010100011011001101010100110100101010010100101001011010010010101001010111010110101000010001011010101000100101011101001010001011011001001011001010101011010101010001101100110101010011010010101001010010100101101001001010100101011101011010100001000101101010100010010101110100101000101101100100101100101010101101010101000110110011010101001101001010100101001010010110100100101010010101110101101010000100
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1000:1Approximate ratio of tertiary and vocational training to writing training for highly-educated knowledge workers.
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it’s 2012TECHNOLOGY EXPLOSION
+ POPULATION EXPLOSION
?
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we’re overloaded
1990 2000 2010 TIME
VOLUME OFINFORMATION
Informationwe produce
Our capacityto consumeinformation
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The Price of WordsSection one: Today Section two: Tomorrow
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‘more’ is better
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too little optimal too much
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too little optimal too much
1982
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too little optimal too much
1982 2012
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too little optimal too much
1982 2012
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5 steps to ‘tomorrow’ 1. Frame the journey2. Learn the territory3. Audit the busyness 4. Think and design5. Lead the change
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5 steps to ‘tomorrow’ 1. Frame the journey2. Learn the territory3. Audit the busyness 4. Think and design5. Lead the change
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5 steps to ‘tomorrow’ 1. Frame the journey2. Learn the territory3. Audit the busyness 4. Think and design5. Lead the change
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optimal process1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
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optimal process1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
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optimal process1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
Think
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optimal process1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
Think
Write-up
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5 steps to ‘tomorrow’1. Frame the journey2. Learn the territory3. Audit the busyness 4. Think and design5. Lead the change
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5 steps to ‘tomorrow’1. Frame the journey2. Learn the territory3. Audit the busyness 4. Think and design5. Lead the change
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5 steps to ‘tomorrow’ 1. Frame the journey2. Learn the territory3. Audit the busyness 4. Think and design5. Lead the change
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