The Power of PRAmanda Horn, account director

@tebohorn

@theabbiagency

What is News?

How do you pitch• Define your strategy• Start with the story• Do your research• Know your audience• Pitch creatively

• What makes you unique?• Right pitch, right reporter

PR + Content Marketing• Content is King

– E-books– Expert Columns– Blog Posts– Infographics

• PR and Content Marketing– Expert Positioning– Offer Value– Data-driven– Infographics

You are an expert

Going National

Why does it matter? • A placement on the Wall Street Journal

website generated 40 referrals to Black Rock Mud’s website.

• An industry pub placement generated a lead for a client that resulted in a $110,000 sale