Download - The Power of Images to Change Behaviours
![Page 1: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/1.jpg)
One Million Visions
The Power of Images to Change Behaviours
1
![Page 2: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/2.jpg)
Shantz &Latham (2009)
2
2
![Page 3: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/3.jpg)
Locke & Latham (1990, 2002)
Goal Setting Theory
3
3
![Page 4: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/4.jpg)
Shantz & Latham (2011)
4
4
![Page 5: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/5.jpg)
Latham & Piccolo (2012)
5
0
23
45
68
90
Control Non-Specific Context-Specific
5
![Page 6: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/6.jpg)
Other Support• Automaticity theory• Implicit motives• Implicit attitudes• Vicarious learning• Advertising
6
6
![Page 7: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/7.jpg)
Other SupportBecause cognitive resources are limited the implicit motive system has a “larger impact on behavior because, as the default [information] processing mode, it operates automatically and on a faster time scale than the explicit system.”Johnson and Tan (2009, p. 103)
7
7
![Page 8: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/8.jpg)
The Power of Film
8
8
![Page 9: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/9.jpg)
Viewing Habits
9
![Page 10: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/10.jpg)
Viewing Habits
10
![Page 11: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/11.jpg)
Viewing Habits
11
![Page 12: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/12.jpg)
Which video inspires you the most?...and Why?
12
12
![Page 13: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/13.jpg)
Which video inspires you most?
• http://youtu.be/3iIkOi3srLo
• http://www.youtube.com/watch?v=ERx5j6h43tk&feature=share&list=PLictJBXwHCyVe65UvbWpDtu5dMuPkMbrZ
13
13
![Page 14: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/14.jpg)
Which video inspires you most?
• http://youtu.be/XyyNCKsMSc4
• http://youtu.be/lUer_ZA4sJs
14
14
![Page 15: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/15.jpg)
Theory of Change
15
![Page 16: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/16.jpg)
16
![Page 17: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/17.jpg)
17
![Page 18: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/18.jpg)
18
![Page 19: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/19.jpg)
19
![Page 20: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/20.jpg)
20
![Page 21: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/21.jpg)
21
![Page 22: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/22.jpg)
The goal of One Million Visions (OMV) is for one million young people to
make short videos about their vision for a better future
www.onemillionvisions.org
22
![Page 23: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/23.jpg)
How?• Work with school’s, colleges,
universities and educational bodies to run competitions in which young people create short videos with a social or environmental meaning.
• Share these entertaining videos with our extended network to achieve social impact – some videos will go viral.
23
![Page 24: The Power of Images to Change Behaviours](https://reader033.vdocuments.mx/reader033/viewer/2022052601/558fc56a1a28ab654e8b45a8/html5/thumbnails/24.jpg)
Facebook & Twitter
24