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THE NEXTOF BUSINESS MODELS
IN EMERGING ASIA WAVE
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Asher Devang Christian Kruse Andy Parker Pontus Siren
The authors
The full research article with case studies is available at MIT Sloan Management Review
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Asia is the fastest growing economic region in the world
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that have been driven itsgrowth and evolving
two wavesof business model
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The First Wave is based on the replication of existing business models at
lower cost
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and the emergingSecond Wave is driven by
novel business models
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where companies radically
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and identify creative ways of orchestrating partnerships and ecosystems
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OpportunitiesChallenges
The Second Wave creates
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To assess the opportunities and threats, companies have to address
questions
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To what degree is your business at risk?
1
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Not all industries face imminent disruption
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Companies should scan forearly indicators of disruption
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Companies should scan forearly indicators of disruption
policy change
New VC trends
new entrants
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How can others do what you are doing, differently?
2
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Businesses have to reimagine themselvesand to develop new business model
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innovation programs operating along venture capital lines will be efficient ways to develop new business model
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How can you test and scale a new business model?
3
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Successful new business models typically pivot several times before finding the right path
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The execution team should be operating outside the core business
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with sponsorship fromsenior leaders,
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test and refine their new business models in a rigorous and structure way
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To Sum
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Fierce competition is forcing Asian companies to increasingly embrace business model innovation
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The future belongs to those that canadapt quickly
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