Download - The Next Generation Of Ebooks
The next generation of ebooks:Invent it or witness it!
- Sameer Shariff, CEO, ImpelsysPrivate and Confidentialwww.ipublishcentral.com
Devices• Dedicated• Convergent
Content• Dedicated• Convergent
Retail• Dedicated• Convergent
Future-proofing• Connecting to you readers• Strategic Partnerships• Impelsys
Agenda
Devices
• Over crowded space
• Market already occupied by Sony, Amazon and now Nook – who have a better reach to customers than the new players
• Format limitations
Dedicated E-Readers: Current Scenario
• Limited display technology
• Not much of value addition, since the first devices came out – wireless being the only major innovation.
Dedicated E-readers: Current Scenario
Plastic Logic QUE proReader
Plastic Logic 'flexible' E-Newspaper Reader
Concept image
Skiff Readers
COOL-ER E-Reader
Samsung
LG Flexible Newspaper
Convergent Devices
• Convergence - no limitations to type of applications and functionality
• Next generation devices that are alternate computing devices
• Devices with Operating Systems
• More utility in owning convergent devices than dedicated ones
• Rich media support
• Moving from formats to truly experiencing content
• Possible future?
Convergent Devices
* Conceptual image
* CES 2010
Lenovo Tablet
Pixel Qi
* Conceptual image
The most awaited device…
* Conceptual image
Apple Tablet
Convergence: Smart Phones
Google Nexus Apple iPhoneNokia N900
Drawing A Parallel
Talk..
Talk
Read
Music
Pictures
Chat
More
Drawing A Parallel
Content
Your Ebook: Yesterday, Today...
Ebook 1.5: Reader devicesEbook 1.0: PDF
• Coming together of book content, videos, audio, animations, interactive exercises, assessments and more…
• Rich multimedia presentation layers - bringing multiple formats together
...Tomorrow?
Experience will change from delivering ebooks to delivering content
...Tomorrow?
• Reading experience transformed into a collaborative and participative experience
• Formats will cease to be as important
• Dedicated devices will face an up-hill battle against convergent devices with Operating Systems
• Smaller, affordable and more prevalent
Retail
Retail: Today
• Dedicated e-retail channels
• Users are locked-in, based on their reader and format
• E-retail stores are the channel captains
• Publishers don't play a part in pricing of ebooks
• No direct contact with consumers - very little customer relationship
• Publishers are stuck with a black-box
Retail: Tomorrow?
• Dedicated retail models for ebooks will give way to convergent models, with marketplaces similar to app stores
• A larger marketplace where apps, not just ebooks, are sold
• Apps supporting multiple titles, more like a bookshelf
• Publishers will drive pricing and delivery of content.
Retail: Tomorrow?
• Business models based on transactions and revenue sharing
• Rental and subscription models
• Ad-supported content delivery - an almost unexplored model
• Multiple price points for the same book - based on enhancements
• Direct relationship between publisher and reader
Number of Apps in the iTunes App Store
App stores will be the future of distribution
Stanza For iPhone, PC And Mac
Adobe Digital Editions
Blio
You Have To Think Out Of The Box!
• Cuts down inefficiencies in distribution and delivery of content
• Captures data about customer behavior and usage patterns
• Enables direct interaction with and between customers
• Allows access to content from anywhere
Internet – Your Most Efficient Medium
Books On The Cloud
Next generation reading experiences
Some examples…
Elsevier – Pageburst
Elsevier – Pageburst
Ebook with reference and annotation tools
Elsevier – PageburstInline videos and user annotations
Add & share notes
Highlight text
Comment / respond
ReadChat
Book glutton
New Mobile!
Story Builder
Story Narration
Dictionary
Text Highlight
Disney reader Animation
Reward system
How Do You Get There?
• Strategic partners, not vendors
• Partner with companies that understand publishing and technology
• Companies that can help plan and implement comprehensive e-strategies
• Focus on your core competence – content
• Connect directly to your readers
• Develop lasting customer relationships
Allowing You To..
• Consulting: We understand your business and help you formulate your e-strategies
• Platforms: We have ready-built software that gets you started with minimal effort and time
• Media: We understand content and help in transforming it to suit different needs
• Transactions: We warehouse, distribute, market, sell and deliver your content.
Impelsys... A Strategic Partner
Who We Are?
• Pedigree in publishing since 2001
• We have powered more than 3000 projects for small and large publishers
• Our technologies are serving millions of readers worldwide
• SaaS: Brings down cost, allowing you to experiment with a pay-as-you-go model
More than 400 publishers from 40+ countries have registered on iPublishCentral to realize their digital strategies
Some Clients..
A Strategic Partnership: Sesame Workshop
• Digitalized its 40 year legacy of print material using iPublishCentral technology
Sesame WorkshopSesame Workshop Subscription models
InteractiveExercises
Videos
Read alongText
Highlight
Sameer [email protected]
http://www.ipublishcentral.com