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Amanda Bradford Founder & CEO
THE NEW NORMAL: THE OMNI-CHANNEL DATING JOURNEY
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The League is a dating app for smart, busy people. We offer a best-in-class singles scene, quality events, and curated communities.
THE LEAGUE
A members-only club with a great singles scene...
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MEETING PEOPLE IN COLLEGEis easy because you’re surrounded by the smart people planning things
MEETING PEOPLE AFTER COLLEGEis hard without campus, community and activities
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Dating
Friends
Fraternity/SororityDorm
Classes
Campus NewsSports
Clubs
Events
YOUR COLLEGE COMMUNITY
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Fraternity/SororityDorm
Classes
Campus NewsSports
Clubs
Events
Work
Bar-Hopping
Gym
Roommate
Dating
Friends
YOUR POST-GRAD LIFE
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DESIGNED FOR BUSY & AMBITIOUS
Selective batchof 3-5 matches
every day
PRIVACY FROMCOWORKERS
Linkedin & Facebook integration block you
from coworkers & firstconnections
FRICTIONLESSONBOARDINGAll necessary info
is pulled from Facebook &
QUALITY & EQUALITY
Respectful behavioris enforced at
all times.
GOVERNED BY HUMANS
Profiles are monitored & reviewed & Waitlisted if
fake or low quality.
LEAGUE DIFFERENTIATORS
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10% 30% 35% 40% 45% 50% 55% 90%20%
WOMEN 55%
MEDIAN AGE: 29ADVANCED DEGREES 30%
LAWYER 10%
MBA 20%
EXECUTIVE OR DIRECTOR 23%
FINANCE 28%TOP 40 COLLEGE 40% FINANCE 28%
TECH 35%
LEAGUE DEMOGRAPHICS
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TIERED PRODUCT STRATEGY
Investor
Owner
Member
The LeagueFree by application-only
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INDUSTRY LANDSCAPE
CASUAL SERIOUS
MILLENNIALS
50+
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COVID-19IMPACT
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SKIP THE FLAKES & THE BAD DATES.LEAGUE LIVE
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THE DATING FUNNEL TODAY IS MASSIVELY INEFFICIENT.
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THE DATING APP FUNNEL TODAY IS MASSIVELY INEFFICIENT.
100 convos > 17 numbers > 6 dates > 1 bf51 convos > 12 numbers > 4 dates > 1 gf
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THE DATING APP FUNNEL TODAY IS MASSIVELY INEFFICIENT.
100 convos > 17 numbers > 6 dates > 1 bf51 convos > 12 numbers > 4 dates > 1 gf
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THE FUTURE IS TODAY
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DIFFERING DATING FUNNELS
Calling
X Factor: First 30 secs on Date
First Date
Long Sign Up
Qualifying
Messaging
Reply
X Factor
First Date
DATING 0.0(n = 20)
DATING 1.0(n = 200)
Matching (Dual Interest)
Matching (Dual Interest)
Matching (Dual Interest)
Matching(Dual Interest)
Sourcing
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DIFFERING DATING FUNNELS: DATING 2.0
Calling
X Factor
First Date
Qualifying
X Factor
First Date
DATING 0.0(n = 20)
DATING 1.0(n = 200)
DATING 2.0(n = 2,000)
Qualifying
X Factor
First Date
Messaging/Scheduling DateMatching
Matching
Sourcing Long Sign Up
Messaging
Reply
Matching
Matching
Matching
Matching
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DIFFERING DATING FUNNELS: DATING 2.0
Calling
X Factor
First Date
Qualifying
X Factor
First Date
DATING 0.0(n = 20)
DATING 1.0(n = 200)
DATING 2.0(n = 2,000)
Qualifying
DATING 3.0(n = 20,000+)
X Factor
First Date
Messaging/Scheduling DateMatching
Matching
Sourcing Long Sign Up
Messaging
Reply
Matching
Matching
Matching
Matching Matching
Matching (Dual Interest)
Matching
X Factor: Events, IVR
Messaging/Scheduling
First Date/Wingman
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VIDEO TIPS
LOOK FIRST DATE GREAT
SET THE SCENE (GOOD LIGHTING!)
HAVE A BACK POCKET TOPIC (NOT THE PANDEMIC!)
GIVE A POWER COMPLIMENT (GENUINE, SPECIFIC, NOT ABOUT LOOKS!)
SHARE AN EXPERIENCE
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CONVO STARTERS
WHAT WOULD YOU DO IF YOU HAD UNLIMITED MONEY, TIME, OR BOTH?
WHAT IS YOUR FAVORITE FAD FROM GROWING UP?
WRONG ASSUMPTION PEOPLE MAKE ABOUT YOU?
MOST GRATEFUL FOR?
FAVORITE SONG LYRIC
YOU SMELL SO GOOD - IS THAT PURELL YOU’RE WEARING ? :)