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THE NEW ACEYOUR success through collaboration
August 20th, 2010
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A presentation in two parts:
PART 1 – THE NEW ACE website
PART 2 – THE NEW ACE and online social networking
PLUSFOLLOW-UP ROUNDTABLES
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PART 1: THE NEW ACE website
• What is looks like• What’s new• Your success through collaboration
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THE NEW ACE website• What’s new
• External focus, external focus, external focus, external focus• Navigation – easier to find us!• Online social networking, networking, networking, networking
• Colors• Imagery•Administration
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HOME
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ABOUT
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PROGRAMS & EVENTS
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IN THE NEWS
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RESOURCES
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THE NEW ACE website
• Your success through collaboration.• Stay tuned for “administration” details!
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PART 2 - THE NEW ACE and online social networking
• What’s new• Linked In, Facebook, Twitter
• What’s in it for you• Your success through collaboration.
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Yes to hot shits!
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LINKED IN – we are now an open group
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TWITTER – we are now set up to “follow”
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FACEBOOK – we are now set up to “like”
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THE NEW ACE and online social networking
• What’s in it for you – professionally speaking• Contacts, contacts and more contacts - Exponential contacts• An amazing amount of content, information, advice and social commentary• A deeper understanding of how people are engaging – what are people thinking, what are people saying, how they are saying it• If done correctly, as many leads as at a networking function• Professional aptitude at today’s standards
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Sandra’s LINKED IN samples of networking
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Sandra’s LINKED IN samples of networking
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Sandra’s LINKED IN 101YOUR success through collaboration using LINKED IN: CONNECTIONS
TO PROFESSIONALS•Review “people you may know”•Look at “other connections” of people you are connected to •Review “viewers of this profile also viewed …”
TO GROUPS•Look at the groups your connections are members of•Start your own group to collaborate with your preferred professionals
ON THE ACE GROUP•Ask questions•Participate in the discussions•Prominently display your membership
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Sandra’s LINKED IN 101YOUR success through collaboration using LINKED IN: ACTIONS
EMAIL SANDRA ([email protected]) WITH QUESTIONS FOR THE SEPT. 17th ROUND TABLE•Use your contact list, click on me and send an email through Linked In•Look at profiles of others to find new Linked In tools you are not using
ADD TWO MORE BUSINESSES TO YOUR CONTACT LIST BY SEPT 17th •Review your contacts, and your secondary contacts to find businesses you want as clients•Decide what your marketing strategy is going to be to use this access point
CREATE A DISCUSSION ON THE ACE GROUP•Help the group learn to have conversations•Add to and improve the conversations based on your professional wisdom
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Barb’s Twitter samples of networking
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Barb’s Twitter samples of networking
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Barb’s TWITTER 101
YOUR success through collaboration using TWITTER: ENGAGE
Networking: GIVERS GET• Retweet• Respond, converse, listen
Advice and Information• Ask for help• Answer questions
Release, a.k.a. water cooler talk• Be appropriate – it’s your business• Humor carries the day
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YOUR success through collaboration using TWITTER: TWITTER is good, but Twitter is “DOS.” Try these instead:
• Hootsweet
• Tweetdeck
• Seesmic
• Uber Twitter
Barb’s TWITTER 101
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Catherine’s FB samples of networking
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Catherine’s FB samples of networking
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Catherine’s FACEBOOK 101YOUR success through collaboration using FACEBOOK: Decide personal, professional or both.
If you set up a “business” page, consider advertising
Show/support the work you do with non-profits, if applicable
“Like” your clients and support their marketing efforts and programs: COLLABORATE!
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Catherine’s FACEBOOK 101YOUR success through collaboration using FACEBOOK: Use it!
Make regular, pithy posts that support your brand
Read others posts
Screen out “friends” whose posts don’t represent your brand
Post content on weekends
Use a “business casual” profile picture
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BARB SANDRA CATHERINETwitter LINKED IN Facebook
1,961 followers (@Baraatsea)
PLUS
Sandra’s 310 connections
PLUS
Catherine’s 155 friends
155 friends
PLUS
Sandra’s 310 Linked In Connections
PLUS
Barb’s 1,961 followers
310 connections
PLUS
Barb’s 1,961 followers
PLUS
Catherine’s 155 friends
You control which online platform you want to be a part of, to the degree you’re a part of it and who you want to engage with, both people and businesses/organizations.
You weed out the “SPAM sandwiches.”
You reap benefits of a wealth of information to the degree you seek it out.
You MUST still engage face-to-face.
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BARB SANDRA CATHERINETwitter LINKED IN Facebook
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BARB ACE SADRA ACE CATHERINE ACETwitter Twitter LINKED IN LINKED IN Facebook Facebook
followers friendsconnectionsfriends
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DO’s of ONLINE SOCIAL NETWORKING
• Be professional
• Converse versus broadcast
• Be relevant
• Use a photo or your logo
• Be selective
• Be timely
• Be pithy
• ENGAGE: Be interested in others, tell others what you’re up to
• Represent your brand
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YOUR Success Through Collaboration check-listJOIN LINKED IN (85% are in – who are the last 15%???)If member, “JOIN” the ACE GROUP/PUT LOGO ON PROFILE
SET UP TWITTER ACCOUNTIf set up, “FOLLOW” @ACEexpertise
Set up a FACEBOOK page (personal business or both)If set up, “LIKE” ACE
UPDATE YOUR PROFILE FOR THE WEBSITE
SEND IN THE NEWS info to [email protected] by Aug. 31st
SEND RESOURCE ARTICLES for website to [email protected] by Aug. 31st
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YOUR Success Through Collaboration check-list
ENGAGE!!!Post comments about the ACE meetings
Retweet ACE’s tweets
Comment on FACEBOOK about your collaborative efforts
Ask for help
Converse; “post once, respond twice”
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YOUR Success Through Collaboration check-list
ATTEND THE ROUND-TABLES!LINKED IN – September
TWITTER – October
FACEBOOK - November