Transcript
Page 1: The Modern Enterpreneur's Blueprint (MEB) for Success: For Kid-Entrepreneurs Who Want to Build the Next Facebook, Google, or Apple

Customer  Value  Evolu/on  (CVE)  What  is  the  past/present/future  customer  value  (profitability)  as  well  as  trade-­‐off  for  object?  

Understand  Customer,  Problem,  and  Goal  

Learn  

This  work  is  licensed  under  the  Crea5ve  Commons  A9ribu5on-­‐NonCommercial-­‐ShareAlike  License.  Dr.  Rod  King.  [email protected]  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

Plan   Execute,  Sell,  and  Measure  2 3

4

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Modern  Entrepreneur’s  Blueprint  for  Success:  The  4-­‐Step  Cycle  How  to  Con5nuously  Discover  and  Solve  Customer  Problems  

Page 2: The Modern Enterpreneur's Blueprint (MEB) for Success: For Kid-Entrepreneurs Who Want to Build the Next Facebook, Google, or Apple

Customer  Value  Evolu/on  (CVE)  What  is  the  past/present/future  customer  value  (profitability)  as  well  as  trade-­‐off  for  object?  

This  work  is  licensed  under  the  Crea5ve  Commons  A9ribu5on-­‐NonCommercial-­‐ShareAlike  License.  Dr.  Rod  King.  [email protected]  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

OBJECT  (Product/Service/OrganizaUon/Industry/Tool/FuncUonality)  

Modern  Entrepreneur’s  Blueprint  for  Success:  Systema/c  4-­‐Step  Cycle  How  to  Con5nuously  Discover  and  Solve  Customer  Problems  

Problem                    

Goal                    

   

Customer                    

Understand  Customer,  Problem,  and  Goal  

Learn  

Plan   Execute,  Sell,  and  Measure  2 3

4

1

Page 3: The Modern Enterpreneur's Blueprint (MEB) for Success: For Kid-Entrepreneurs Who Want to Build the Next Facebook, Google, or Apple

Customer  Value  Evolu/on  (CVE)  What  is  the  past/present/future  customer  value  (profitability)  as  well  as  trade-­‐off  for  object?  

This  work  is  licensed  under  the  Crea5ve  Commons  A9ribu5on-­‐NonCommercial-­‐ShareAlike  License.  Dr.  Rod  King.  [email protected]  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

OBJECT  (Product/Service/OrganizaUon/Industry/Tool/FuncUonality)  

Modern  Entrepreneur’s  Blueprint  for  Success:  A  Stack  of  3  Decks  (Stories)  How  to  Con5nuously  Discover  and  Solve  Customer  Problems  

Problem  (Constraint)                    

Goal  (Job  To  Be  Done)                    

   

Customer  (Segment)                    

Learning

 De

ck  

Busin

ess  

Deck  

Custom

er  

Deck  

Understand  Customer,  Problem,  and  Goal  

Learn  

Plan   Execute,  Sell,  and  Measure  2 3

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Page 4: The Modern Enterpreneur's Blueprint (MEB) for Success: For Kid-Entrepreneurs Who Want to Build the Next Facebook, Google, or Apple

Example  

   

Real  Estate  Industry  

Page 5: The Modern Enterpreneur's Blueprint (MEB) for Success: For Kid-Entrepreneurs Who Want to Build the Next Facebook, Google, or Apple

Customer  Value  Evolu/on  (CVE)  What  is  the  past/present/future  customer  value  (profitability)  as  well  as  trade-­‐off  for  object?  

This  work  is  licensed  under  the  Crea5ve  Commons  A9ribu5on-­‐NonCommercial-­‐ShareAlike  License.  Dr.  Rod  King.  [email protected]  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

Russell  Shaw    Group’s  Blueprint  for  Success  in  the  Real  Estate  Industry:  Organic  4-­‐Step  Cycle  How  to  Con5nuously  Discover  and  Solve  Customer  Problems  

OBJECT  (Product/Service/OrganizaUon/Industry/Tool/FuncUonality)   Real  Estate  

Understand  Customer,  Problem,  and  Goal  

Learn  

Plan   Execute,  Sell,  and  Measure  2 3

4

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Page 6: The Modern Enterpreneur's Blueprint (MEB) for Success: For Kid-Entrepreneurs Who Want to Build the Next Facebook, Google, or Apple

Customer  Value  Evolu/on  (CVE)  What  is  the  past/present/future  customer  value  (profitability)  as  well  as  trade-­‐off  for  object?  

This  work  is  licensed  under  the  Crea5ve  Commons  A9ribu5on-­‐NonCommercial-­‐ShareAlike  License.  Dr.  Rod  King.  [email protected]  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

OBJECT  (Product/Service/OrganizaUon/Industry/Tool/FuncUonality)   Real  Estate  

Customer  (Segment)  q House-­‐seller:  person/family  who  

wants  to  sell  house  

           

Problem  (Constraint)  q Realtors  focus  on  discounts  and  

seem  “uncaring”  q Houses  take  too  long  to  sell  q Ge`ng  unfavorable  price  for  house  

     

Goal  (Job-­‐To-­‐Be-­‐Done)  q  “I  want  my  home  to  sell  fast.”  q  “I  want  to  get  as  much  money  for  

my  house  as  I  can.”  q  “I  would  like  to  avoid  realtor’s  

commissions  while  reducing  risks  on  my  side.”  

q  “I  don’t  want  to  be  stuck  with  a  long-­‐term  contract.”  

 

 q Create  a  “No  Hassle  Lis5ng:”  4%  lisUng  fee  but  seller  

has  opUon  to  sell  home  and  owe  realtor  nothing  

 

 q Get  the  seller  the  most  money  in  the  least  Ume  and  

with  the  fewest  hassle  q Provide  best  service  in  real  estate  industry    

q Would  house-­‐seller  refer  provider  of  Real  Estate  product/service  to  a  friend?  Why  (not)?  

Russell  Shaw  Group’s  Blueprint  for  Success  in  the  Real  Estate  Industry:  Systema/c  4-­‐Step  Cycle  How  to  Con5nuously  Discover  and  Solve  Customer  Problems  

Understand  Customer,  Problem,  and  Goal  

Learn  

Plan   Execute,  Sell,  and  Measure  2 3

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Page 7: The Modern Enterpreneur's Blueprint (MEB) for Success: For Kid-Entrepreneurs Who Want to Build the Next Facebook, Google, or Apple

 

 The  Modern  Enterpreneur’s  Blueprint  For  Success  

Menu  of  InnovaUon  Tools  

 

Page 8: The Modern Enterpreneur's Blueprint (MEB) for Success: For Kid-Entrepreneurs Who Want to Build the Next Facebook, Google, or Apple

Customer  Value  Evolu/on  (CVE)  What  is  the  past/present/future  customer  value  (profitability)  as  well  as  trade-­‐off  for  object?  

This  work  is  licensed  under  the  Crea5ve  Commons  A9ribu5on-­‐NonCommercial-­‐ShareAlike  License.  Dr.  Rod  King.  [email protected]  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

Modern  Entrepreneur’s  Blueprint  for  Success:  Menu  of  Innova/on  Tools  for  Building  Businesses  How  to  Con5nuously  Discover  and  Solve  Customer  Problems  

Empathy  Map  (Customer  Persona)  

Business  Plan  

Business  Model  Canvas  

Supply/Value  Chain  

Strategy  Canvas  

Trade-­‐off  Map  

Customer  Development  Methodology  

(Field  Interviews)  

Balanced  Scorecard/  Accoun/ng  

Lean  Startup  Methodology  

Global  Problem  Solving  (GPS)  Canvas  

4Ps;  Marke/ng/  

Sales  Funnel  

Net  Promoter  Score  

Value  Proposi/on  Canvas  

Valida/on  Board  

Lean  Canvas  

5  Forces  

Designer’s  Arrow  of  Time  (Lifecycle  Modeling)  

Customer  Value  Evolu/on  (Trend  Analysis)  

Business  Ecosystem  Fitness  

Universal  Problem  Solving  (Object  Design)  

Cycle  SWOT  Analysis  

Design  Thinking  Methodology  

Kanban  Board  

Job  To  Be  Done  

3  Generic  Strategies  Brainstorming  

Root-­‐Cause  Analysis  (Fishbone  Diagram/Model)  

Visual    Informa/on  Organizers  

Brand  Value    (Posi/oning)  Map  

Ethnography  (Immersion)  

Process    (SIPOC)/  Workflow  Analysis  

Storyboard  (Dashboard)  

Scenario    (What  if?)  Thinking  

Scien/fic  Process/Experimenta/on  (Prototyping/Insights)  

Observa/on  

CRM  

5  Whys  

Prototyping/  Pilo/ng  

Understand  Customer,  Problem,  and  Goal  

Learn  

Plan  2 3

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Execute,  Sell,  and  Measure  


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