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The mark of property professionalism worldwide
Internet world29 April 2008
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A CMS is not just for Christmas
How RICS balances speed to market with long-term IT strategy
Steve Howells and Tim Robinson
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One of the World’s Largest Professional Associations
• 140,000 members• 146 countries• 160 specialisms
Alternatively - We’re in the Supply Chain, Manufacturing, Distribution, Publishing, Education, Training, Events, Arbitration, Quality Control, Standards Setting, Regulation, Policy Influence,
Information and Brand Management businesses
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Challenge we faced in 2007• Complex organisation – “herding chickens”• Continue journey from Silo to Enterprise• Proliferation of different websites and technologies • Brand headaches – 41 URL’s
How do You Achieve Results• Define a strategic enterprise platform • “good for today and tomorrow”• Deliver it quickly – in stages• Win – Win
What does the CEO and the Board Need• Turn from tactics to strategy• Develop an overall digital strategy for RICS• Convergence of audience
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A New Foundation
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Our CMS checklist Fully-featured enterprise CMS Suitable for a number of different deployments Strong publishing tools for professional editors But also ease of use for non-expert end users Value for money Integrate with our existing IT environment Credible agile vendor
Our Choice =
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Find a Pilot and Sponsor
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Pilot project – upgrade an ageing portal
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Lie of the land – April 07
• First ‘born digital’ RICS product• Nielsen and CILIP innovation awards in
2004 and 2005• FAST search well liked• Loyal user base
But…• Stagnation - looking elderly• Navigation tools off the pace• Walled garden – invisible to Google• Clunky in house processes
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Result: 5 months from contract-launch
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How we did it
• Leadership commitment to pilot
• Lots of up front discussion with the vendor
• Tight team
• Clear roles: project sponsor, expert user, project manager
• Agreed roadmap: phase 1
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Immediate customer and business benefits
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Immediate customer and
business benefits
• Navigation is clearly improved
• Faster trial-conversion time and increased up-selling
• Easier and cheaper to update
• Single sign on across RICS sites
• Improved Google PageRank
• Existing users like it
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A platform for future development Single search concept search.rics.org
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Thanks
Any questions?