Download - The link is dead, long live the link
The Link is Dead: Long Live the Link
Pete WailesOps Director, SEOgadget
We help our clients succeed in search through using digital channels to deliver amazing experiences to their audiences
We do marketingOnline.
What is a link?
Frankly, these suck
SEOmoz: DA, PA, mT, mR, LRD, #nFL… MajesticSEO: CF, TF, ACR, RD… Analytics: Visits, Uniques, Bounces, Revenue,
Conversion Rate, Events …
(sorry to all the friends I just annoyed)
We have a problem
Data != marketing Metrics != marketing Visibility != marketing Transparency != marketing
You know what = marketing?
You know what = marketing?
Marketing = marketing
Use these:
SEOmoz: DA, PA, mT, mR, LRD, #nFL… MajesticSEO: CF, TF, ACR, RD… Analytics: Visits, Uniques, Bounces, Revenue,
Conversion Rate, Events
But understand that this is not marketing…
What is marketing?
Wikipedia
“Marketing is the process of communicating the value of a product or service to customers…”
“Marketing satisfies these needs and wants through exchange processes and building long term relationships”
Read this: https://www.boundless.com/marketing/overview-marketing/introduction-to-marketing/marketing-exchange/
You need to be good at this
On-page is not dying
Link building? Yeah, that can die
This is not marketing (it’s crap)
This is not marketing (it’s crap)
This is not marketing (it’s advertising)
This is marketing
Burger King, Obama, True Blood, Red Bull
What should we do?
Find the target audience Understand the brand Connect the two through amazing experiences
How do we measure it?
Measure the relationship
Brand search volume Increased engagement Conversation volume & sentiment Customers acquired CLV & retention
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