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Roel Jan ManarangDirector of Inbound
MarketingNorth Social Media
www.northsocialmedia.com@roelmanarang
THE KING, THE QUEEN AND THE PAWNS FOR SOCIAL MEDIA
MARKETING SUCCESSELEMENTS TO CONSIDER IN 2014
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ABOUTROELMANARANG
www.northsocialmedia.comwww.northsocialmedia.com01
FOUNDER AND DIRECTOR OF INBOUND MARKETINGAT NORTH SOCIAL MEDIA
SERVED MORE THAN 100 BUSINESSES IN THE WORLD ACROSS 14 COUNTRIES
APPROVED SEA FACEBOOK SMALL BUSINESS AGENCY PROGRAM
TOP 1 INDIVIDUAL SALES & MARKETING EXPERT IN THE PHILIPPINES VIA ELANCE (2011-PRESENT)
2009SALES CONSULTANT
MLY ENTERPRISE / !JBL
2008STARTED BLOGGING
2010
PROMOTED
MARKETING MANAGER
2011
STARTED FREELANCING &
INTERNET MARKETING
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APP CAMELOT ELANCE STEINWAY & SONS SPIELGABEN
TOYOTA APPPRIZES KINGSTONSNOOTH
FEWCLIENTS&PARTNERS
02
www.northsocialmedia.comwww.northsocialmedia.com
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THE KING, THE QUEEN ANDTHE PAWNS FOR SOCIAL MEDIA MARKETING SUCCESSELEMENTS TO CONSIDER
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WHAT WE BELIEVE
CONTENT IS KINGDESIGN IS QUEEN
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REWIND2013
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HEIDI COHEN
71% OF B2B MARKETERS USE CONTENT PRIMARILY TO
GENERATE LEADS.
EMARKETER
35% OF MARKETING PROFESSIONALS WORLDWIDE CITED CONTENT
MARKETING AS THEIR LEADING FOCUS IN 2013, FOLLOWED BY SOCIAL MEDIA
(25%) AND SEO (15%)
SOCIAL MEDIA TODAY
87% OF B2B BUYERS SAY CONTENT HAS AN IMPACT ON VENDOR SELECTION,
MORE THAN A QUARTER (27%) SAY IT HAS A “MAJOR IMPACT”
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CONTENT HELPS YOU…
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HOW TO GET TRAFFIC
HOW TO KEEP LOYAL READERS
MAKE YOUR PROSPECTS FIND YOUR BUSINESS
MAKE A PERSONAL CONNECTION
THEKING
CLOSE SALES
AND MORE…
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YOU ONLY HAVE SECONDS TO GRAB SOMEONE’S ATTENTION.
BEFORE THEY READ YOUR CONTENT
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PERSUASIVE HEADLINES+ ENTICING DESIGN
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KILLERHEADLINESFORMULA
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NUMBER / TRIGGER WORDADJECTIVE
KEYWORDPROMISE+
= KILLER HEADLINES
14 EFFECTIVE FACEBOOK MARKETING STRATEGIES FOR BUSINESSES
NUMBER
TRIGGER WORD /
ADJECTIVE
KEYWORD
PROMISE
Nathalie Nahai.
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THISISWHYITWORKS
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ENTICING DESIGNSTORPEDOS TRUST AND SEDUCE
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YOUR IMAGES SHOULD:
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ENTICINGDESIGN: IMAGES
ELICIT EMOTION
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YOUR IMAGES SHOULD:
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ENTICINGDESIGN: IMAGES
ELICIT EMOTION
TELLS A STORY
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YOUR IMAGES SHOULD:
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ENTICINGDESIGN: IMAGES
ELICIT EMOTION
TELLS A STORY
CREATE CURIOSITY GAP
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DESIGN CAN:TORPEDOS TRUST ORTRIGGER IMMEDIATE DISTRUST.
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ENTICINGDESIGN: WEBSITE
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http://socialtriggers.com/content-is-king-myth/
HOW.
YOUR DESIGN CAN TRIGGER IMMEDIATE DISTRUSTAVOID WEBSITE DESIGN RED FLAGS
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LEVERAGINGDESIGN + CONTENT
ON SOCIAL MEDIACAN FLOOD YOU TRAFFIC & PROBABLY
MORE CONVERSIONS
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IMAGEBASEDSOCIALTOOLS
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November 1 – November 30, 2013
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LEVERAGEDESIGN+CONTENT
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November 1 – November 30, 2013 | Asianfashion
ON SOCIAL MEDIA
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DON’T FORGET TO
ADD PERSONALIZATION, CONSIDER UX & DISTRIBUTION FOR MORE CONVERSIONS ON YOUR CAMPAIGNS.
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HERE”S A
BONUS
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FACEBOOKPOPULARITY
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http://nsoci.al/aoiewcdata source: Alexa 2013
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CUSTOMIZING LINK CONTENTS + DESIGN ON FACEBOOK
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CONQUERFACEBOOKNEWSFEED
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THE ALGORITHM UPDATE
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CONQUERFACEBOOKNEWSFEED
25
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CREATING CUSTOM LINK TYPE COPY
FACEBOOK > ADS > POWEREDITOR > MANAGE PAGES > CREATE POST
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Twitter@NorthSMedia
FacebookNorthSMedia
PinterestNorthSMedia
QUESTIONSAND ANSWERS@Roelmanarang