![Page 1: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/1.jpg)
The Keys to the “Kingdom of Web Based Content”
Ken Course
![Page 2: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/2.jpg)
The Keys to the Kingdom
Over the past few
years, the web has
transformed us transformed us
from content
consumers into
content producers.
![Page 3: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/3.jpg)
Choosing a Path
Content as a promotional toolfor your business.
Content as your business.
![Page 4: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/4.jpg)
The Three Basics
How will I produce the content?
How am I distributing the content?
How am I tracking the ongoing results?
![Page 5: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/5.jpg)
Identify The Fastest Path
Everyone in this room has content of
some kind. In which area do you feel
you are strongest?
Writing?
Speaking or Audio Recording?
Public Speaking or Video Recording?
![Page 6: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/6.jpg)
How Expensive Is It?
Expensive gear is not required!
![Page 7: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/7.jpg)
Following the Numbers
New media
generally has
more effective
measurability
than traditional
media.
![Page 8: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/8.jpg)
How It Works
Well looooookie here, I really love this show hosted by Ken, I think I’ll walk through this door to see what else he’s got!
This door is monitored by a tracking mechanism like Google Analytics (or many others).
![Page 9: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/9.jpg)
How It Works
•Landing Page•An Affiliate’s Page•A Special Offer•An Advertiser Offer
![Page 10: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/10.jpg)
The Product Model
Using content to drive your audience to a landing page, specific offer, or offer, or affiliate/partner offer.
YOU WILL NEED: A CLEAR product funnel, and fulfillment mechanism.
![Page 11: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/11.jpg)
The Sponsorship Model
Just like traditional radio and television, vendors are willing to pay for endorsements and advertisements.
YOU WILL NEED: Reports of your audience numbers and/or subscriptions.
![Page 12: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/12.jpg)
Beginning Distribution
In traditional media
you have
“networks.”“networks.”
In new media you
have “distribution.”
![Page 13: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/13.jpg)
How Do I Record It?
There are a wide variety of free or low-cost methods to start recording your recording your content.
![Page 14: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/14.jpg)
Let’s Review
• EVERYONE is an expert about something. Start talking about it (or find someone who can)!
• Have a STRATEGY!• Have a STRATEGY!
• Monitor your METRICS and SUBSCRIPTIONS over time!
• It’s all about the TIME and EFFORT you put into it!
![Page 15: The Keys to the “Kingdom of Web Based Content” Ken Course...The Keys to the Kingdom Over the past few years, the web has transformed us from content consumers into content producers](https://reader036.vdocuments.mx/reader036/viewer/2022070215/6118c703d577fb6be177ffdb/html5/thumbnails/15.jpg)
The Keys to the “Kingdom of Web Based Content”
Ken Course