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Page 1: the internet is my - UCLA Design Media Arts / Browse Classesclasses.design.ucla.edu/Winter07/154A/projects/jonathan/layout.pdf · INTERNET AS UTOPIA? Type chosen Cholla! 4. No, unfortunately

t h e i n t e r n e t i s m ytable of contents:

the setup of the book will be based on blog entries with an introduction to

the class using the blog as an example. This will culminate into the inclu-

sion of the posters. The blog is really the idea of getting to the posters

through a series of phases filtering out content and focusing on a certain

concept: the internet harbors pluralities of ideas.

Introduction: Talk about the class, goals, professor, orientation of

class time, and finally blog.

Week/Blog Entry 1. Two Blog Entries. Focus on Howard Rheingold, Alan

Moore, and the ideas thought up of when thinking of the internet.

2. Here is where all the examples come into play. Wooster Collective,

MySpace, etc.. Still in the research phase.

3. Initial concept. INTERNET AS UTOPIA? Type chosen Cholla!

4. No, unfortunately internet is not a utopia. It is here, it’s now! It’s

everyone. Introduction of the internet is my? survey. All entries included.

5. The mood boards and the introduction of INT3RNET.

6. Andy Goldsworthy: reogranization of information and similarity to

nature. Strong parallels and imagery. Other artists included.

7. Synthesis Boards.

8. Initial Poster Design

9. Poster critique and revision to PLURALITY, Posters in Broad.

10. Final Poster Designs

Aftermath: Reflection? Conclusion? Critique of Class? Book creation?

This is the plan of action for the book to easily and fluidly show the

thought process and physical process of me, because, this whole project

is about me and what I’m optimistic about!

style and layout:

8 in

12 in

.25 ea

.50 ea

As seen in the diagram below the book layout consists of an 8 x 12 in

format with 3 margins with a .25 in gutter and and .50 in of space on all

sides. The font as displayed in this handout is Cholla Sans Font Family

which comes in three weights (bold, regular, thin) each with italics. Color

is standard Cyan creating a blueprintesque feel to the layout.

for right nowI see the styles to look something like this. The header is 24 point Cholla

Thin and the text is 12 point Cholla Thin. As for large titles the font size

is 72 taking use of the Cholla Sans Regular Weight. The Bold face seems

a little to heavy for the material being dealt with in this project. Other

style features for the page include: page numbers and tables (through the

12 point grid). I would like page numbers to be a band across the page

that only infringes upon the .5 in gutters on the top and bottom with a

gradient of solid Cyan all the way to White on Cyan. As for tables, they

would be created through just the standard 6 grid layout shown in Extras.

1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9 2 0 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 3 0 3 1 3 2 3 3 3 4 3 5 3 6 3 7 3 8 3 9 4 0 4 1 4 2 4 3 4 4 4 5 4 6 4 7 4 8 4 9 5 0 5 1 5 2 5 3 5 4 5 5 5 6 5 7 5 8 5 9 6 0 6 1 6 2 6 3 6 4 6 5 6 7 6 8 6 9 7 0 7 1 7 2 7 3 7 4 7 5 7 6 7 7 7 8 7 9 8 0 8 1 8 2 8 3 8 4 8 5 8 6 8 7 8 8 8 9 9 0 9 1 9 2 9 3 9 4 9 5 9 6 9 7 9 8 9 9 1 0 0

extras:

different orientations of content. This is obviously a rough estimates.

Everything is already standardized through the poster design.

Jono Brandel

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