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The Innovation Process of The Innovation Process of Knowledge Intensive Knowledge Intensive Business ServiceBusiness Service
Yan TaoYan Tao
National Institute for Innovation Management,National Institute for Innovation Management,School of Management, Zhejiang University,School of Management, Zhejiang University,
Email: [email protected]: [email protected]
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Contents
Problems to be solvedProblems to be solved1
Innovation processInnovation process3
Primary results & discussionPrimary results & discussion5
The components of FTCThe components of FTC2 BackgroundBackground2
4 MethodologyMethodology
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1. Problems to be solved
1. What is service innovation?
2. How KIBS firm innovate?
3. Characteristics of KIBS’ innovation process?
Introduction
Literature Review Case Study
Empirical Study
Discussion &Conclusion
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Contents
Problems to be solvedProblems to be solved1
Innovation processInnovation process3
Primary results & discussionPrimary results & discussion5
The components of FTCThe components of FTC2 BackgroundBackground2
4 MethodologyMethodology
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Here are the facts… All national economies are shifting to services
major industrialized nations are >70% services, developing nations are close behind
To better study, manage, and engineer service systems, new skills are needed combination of business, organization,
technology skills Educational system is slowly shifting toward services
service management, operations, marketing, and engineering courses and programs exist
At national level, governments can draw investment toward service innovation.
Coming Age of Service
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What are Knowledge Intensive Business Service (KIBS)?Concepts:
Miles(1995) Hipp(1999) Muller and Zenker(2001) OECD(2001) ……
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What are Knowledge Intensive Business Service (KIBS)?
Financial service
ICT service
Business service
Engineering & technical service
KIBS
Knowledge intensiveInnovativeConsultantIntermediaries…….
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Contents
Problems to be solvedProblems to be solved1
Innovation processInnovation process3
Primary results & discussionPrimary results & discussion5
The components of FTCThe components of FTC2 BackgroundBackground2
4 MethodologyMethodology
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Let’s from technological innovation process1. The Technology Push Theory2. The Market Pull Theory3. The Coupling Innovation Process Theory4. The Functional Integration Innovation
Process Theory5. The Systems Integration and Networking
Innovation Process Theory
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On service innovation process
Bckground of the following three trends: 1. Increasing specialization in knowledge
production;
2. Increasing complexity in physical artifacts, and in the knowledge bases underpinning them;
3. The difficulties of matching technological opportunities with market needs and organizational practices (Pavitt, 2003)
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Service innovation
Barras ( 1980,1984 ): RPC TheoryMiles ( 1993;1995 ): Theory DevelopmentGallouj ( 1991;1994;1998 ): Theory
DevelopmentSundbo ( 1994;1997;1998 ): Theory
DevelopmentBuilderbeek ( 1998 ): 4-dimension modelHauknes ( 1996 )And Finland, Singapore , Korea
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Service innovation process
Sundbo(1998) 1. Conception stage2. Development stage 3. Protection stage
Sundbo’s service innovation process model is particularly applicable to those enterprises that provide "modular" and "customer oriented" services.
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The model of new service development (NSD)Scheuing and Johnson(1989) Bowers(1989)Martin and Horne(1995)Lee and Xon(1996)Edvardsson(1996)Zeithaml and Bitner(2000)
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Hertog and Bilderbeek’s Four dimension model
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Contents
Problems to be solvedProblems to be solved1
Innovation processInnovation process3
Primary results & discussionPrimary results & discussion5
The components of FTCThe components of FTC2 BackgroundBackground2
4 MethodologyMethodology
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Methodology
1.Multi-case study (Yin, 2003)
Select typical cases from the each sub-sector of KIBS: finance service, ICT service, Business service Engineering and technical service.
Data collection was based on interviews with executive managers from the firms.
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Methodology
2. Service Innovation investigationWong(2002)—SingaporeTether(2002)—OECDHipp(2005)—GermanDrejer
Using questionnaire
The survey was performed in 2006-2007, Mainly covering the KIBS firms in districts of Beijing, Shanghai, Guangzhou
Distribute More than 2000 Now we have received about 700 questionnaires, of which
453 are valid.
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Contents
Problems to be solvedProblems to be solved1
Innovation processInnovation process3
Primary results & discussionPrimary results & discussion5
The components of FTCThe components of FTC2 BackgroundBackground2
4 MethodologyMethodology
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1. The cooperator of KIBS’ innovation process
Client From Service
Client from M
Technology supplier
Supplier of M G
Business Service supplier
Research institute &Univ
Competitor others
Financial Service 52.17 15.94 52.17 5.8 21.74 28.99 20.29 17.39 4.35
ICT Service 52.38 17.86 52.38 23.81 20.24 26.19 32.14 21.43 0Engineering and technical
service25.71 31.43 40 25.71 20 28.57 45.71 8.57 2.86
Business Service 61.54 21.15 30.77 15.38 17.31 34.62 36.54 13.46 7.69
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The characteristics of KIBS’ innovation processHighly Customer-oriented
(Bilderbeek, Hertog, Marklund, Miles, 1998)
InteractionNetworkingCooperation in innovation…….
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Thanks for your attention!