The Importance Of Facebook
Videos And How To Use Them
For Your Business
by Zoe Summers
The Importance Of Facebook Videos And
How To Use Them For Your Business
W h a t y o u ’ l l l e a r n :
W h a t t y p e o f c o n t e n t c a n b o o s t y o u r f a n
b a s e g r o w t h
H o w i m p o r t a n t i s v i d e o c o n t e n t o n
Fa c e b o o k a n d h o w t o u s e i t f o r y o u r
b u s i n e s s
© Mass Planner 2015
Accord ing to C isco Systems, by 2018, the v ideo t ra f f i c w i l l represent 80 -90% of the g loba l consumer Internet t ra f f i c . Las t year, comScore found that , for the f i r s t t ime Facebook had more v ideo v iews than YouTube on desktop.
© Mass Planner 2015
Facebook s tar ted add ing features and improvements to i t s v ideo market ing p la t form, l i ke the auto -p lay feature or the v ideo metr i cs and ins ights . Facebook has a l so become the f i r s t cho ice for v ideo adver t i sers 1:
© Mass Planner 2015
If you’re still wondering if you should include video content into your marketing strategy, here are some interesting stats2: Facebook has over 4 billion daily video views
BuzzFeed’s video views on Facebook reached more than 500 million in April
2015
In February 2015, 70% of Facebook’s videos were uploaded directly to the site, versus 25% in February 2014.
The average FB user watched 75% more videos this year compared to last year (in US the number is actually 94%)
Photo posts reach 14% of brands’ audience on average, text only updates reach just 4%, and video posts reach as much as 35%
© Mass Planner 2015
The News Feed i s the best p lace to land a key message through a v ideo. The secret i s to d i rec t ly up load the v ideo to Facebook, ins tead of shar ing a YouTube v ideo for example .
© Mass Planner 2015
There i s a ser ious l i s t o f advantages for up load ing a v ideo d i rec t ly to Facebook, l i ke: Un l i k e v i d eo s s ha red t h rough o t he r p l a t f o rms , t h e s e
v i d eo s c ome t o l i f e when peop l e s c r o l l d own t he i r f e ed s The v i d eo w i l l b e d i s p l a yed i n t h e News Feed s f i l l i n g t he
en t i r e w i d t h a va i l a b l e .
V i deo s ha red t h i s way ge t mo re o rgan i c r e a ch ra t e s t h an o t he r t y pe o f c on t en t
© Mass Planner 2015
I f you ’ re not conv inced yet that up load ing your v ideo d i rec t ly to Facebook gets you more v iews, here are some in teres t ing s ta ts : 30% mo re u s e r s c l i c k t o p l a y a na t i v e v i d eo
You ’ l l h ave v i d eo me t r i c s and i n s i gh t s l i k e t he numbe r o f
v i ews a t va r i o u s momen t s t h roughou t t h e v i d eo , t h e a ve rage t ime wa t ch and mo re .
You c an add c a l l - t o - a c t i o n bu t t on s du r i ng t he v i d eo o r a t t h e end .
Le t ’s no t f o rge t t h e au t o - p l a y f e a t u re !
© Mass Planner 2015
You can get the same organic reach and traction with simple, quick videos, made with your smartphone. You don’t need a professional video to get your message noticed. Not only that, but shorter videos get more engagement according to research3.
© Mass Planner 2015
Make sure you can grab peop le ’s a t tent ion in the f i r s t few seconds wi th an compel l ing message or a Ca l l - to -Act ion button.
© Mass Planner 2015
The Facebook v ideos auto -p lay in the News Feed, but they do so wi thout any sound.
Make sure you don ’ t re ly on sounds to get your
message across , but ins tead you use text or
graph ics to make users turn the sound on.
© Mass Planner 2015
Create d i f ferent v ideos depend ing where the user i s on the sa les funne l .
© Mass Planner 2015
Seed videos
create initial brand awareness
Blast videos
drive engagement among your existing audience
Sustain videos
build your brand with strong CTA buttons
Have fun and exper iment !
Depend ing on your aud ience you can tes t d i f ferent
types o f v ideos , l i ke:
I n sp i ra t i o na l mes s age s
Educa t i o na l v i d eo s
V i deo s t ha t a nnounce an upcom ing e ven t , podca s t , web i na r, p r oduc t
l a un ch
En t e r t a i n i ng v i d eo
© Mass Planner 2015
What to learn more? Th is p resenta t ion i s a par t o f our tu to r ia l :
The Importance Of Facebook Videos
And How To Use Them For Your
Business
Click here to read the full tutorial!
© Mass Planner 2015