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The Impact of Social Media in Healthcare: Rhetoric versus Reality
Peter J. Murray
Wordle from text of: Paton, C., Bamidis, P.D., Eysenbach, G., Hansen, M., & Cabrer, M. (2011) Experience in the Use of Social Media in Medical and Health Education - Contribution of the IMIA Social Media Working Group.Special Section: Towards Health Informatics 3.0. IMIA Yearbook 2011: 21-29
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Peter J Murray PhD MSc RN CertEd, FBCS CITP
CEO, International Medical Informatics Association (IMIA)
Disclaimer: views expressed are generally personal; and should not be taken to be any official IMIA view or policy
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A bit about me
Registered nurse
Coronary/cardiac specialisation
Qualified nurse teacher (plus MSc Nursing)
Informatics 'professional' (mainly self-taught)
Web and social media user, developer, etc.
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Outline/format
Presentation and discussion on some key areas and others from participant interest/experience:
About IMIA
Health/care organisations and social media
Some international examples
Codes of practice
Looking forward – what might being 'always on' and 'always online' mean for health, interaction, etc?
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My aim is to agitateand disturb people.
I’m not selling bread, I’m selling yeast.
Miguel de Unamuno, writer and philosopher (1864-1936)
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IMIA
An 'association of associations'
- a 'bridging organisation' to bring together the members of the global health and biomedical informatics communities (primarily academic, research, scientific)
- almost 60 Member Societies – contacts in over 85 countries
- Academic and Corporate Members
- represents over 50,000 people in health informatics
Nurses have always been well-represented.
www.imia.org
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IMIA
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IMIA
The basic aims of IMIA:
- to advance international cooperation;
- to stimulate research, development and routine application;
- to move informatics from theory into practice in a full range
of settings; and
- to further the dissemination and exchange of knowledge,
information and technology.
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IMIA and Nursing Informatics
IMIA-NI (Nursing Informatics) SIG - one of the most active parts of IMIA.
NI Congress every 3 years since first in London (UK) in 1982:
1985 Calgary, Alberta, Canada
2009 Helsinki, Finland
2012 Montreal, Canada (June 23-27 - www.ni2012.org)
2014 Taipei
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IMIA in Canada
Members include:
University of Victoria, Health Information Science
COACH: Canada's Health Informatics Association
National Institutes of Health Informatics (NiHi Canada)
University of Waterloo
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My interest in nursing/health use of CMC(computer-mediated communications)
MSc research 1993-95 (discourse analysis of NURSENET list; what was said, how, why, by whom)
PhD research 1995-2001 (reflection on practice in informal list discussions)
Evidence of some interactions, discussions around and reflection on practice issues.
Many lurkers/readers, few frequent and consistent active contributors to discussions.
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My interest in nursing/health use of social media, Web 2.0
Moved more to use/development of online communities of practice and virtual interaction around conferences (eg via blogs)
What more/different could be offered?
Collaborative models of blogging (international group) and readership – virtual participation in events.
Latterly, more use of Twitter than blogs (many archived).
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Claims made for social media and Web 2.0 (the rhetoric)
Applications will provide benefit to the international health,biomedical and nursing informatics communities
- will allow users to interact with a dynamic, multimedia, and engaging Web platform
- will foster interaction, communities, etc.
- will change the way we work
- will change healthcare, medicine, nursing, informatics, etc.
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The 1% Rule
The 1% rule - if you get a group of 100 people online then one will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it.
http://www.guardian.co.uk/technology/2006/jul/20/guardianweeklytechnologysection2
How much is REALLY interaction via social media, as opposed to continuing to broadcast/consume?
- is this a real problem/dichotomy?
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The 1% Rule
http://gigaom.com/europe/bbc-1-percent-rule/
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Social media – the growth of interaction(?)
Web 2.0 – coined late 2004Twitter – launched July 2006Facebook – launched 2004LinkedIn – launched 2003
Blog (weblog) - emergence and growth of blogs in the late 1990s coincided with the advent of web-based publishing tools that facilitated the posting of content by non-technical users- term coined late 1997 – widely used from around 2002/03.
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Health professionals blog
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Patients blog
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IMIA use of blogs
www.imia.info
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http://socialmedia.mayoclinic.org/2012/04/05/a-twelve-word-social-media-policy/
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http://ebennett.org/hsnl/
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http://www.smich.ca/?page_id=12
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Caveat: no update since early 2011
http://hospitalseu.wordpress.com/
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From Ed Bennett, presentation at 'Connecting Healthcare + Social Media' Conference
http://ebennett.org/connecting-healthcare-social-media-presentation/
http://www.slideshare.net/edbennett/a-common-sense-approach-to-social-media
Lessons:
Our patients are ahead of us (they expect more than we deliver). Hospitals etc need to keep up with patients' expectations.
Social media is more than the sum of its parts
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http://www.ihealthbeat.org/data-points/2012/what-social-media-websites-are-health-care-providers-using-for-professional-networking.aspx
iHealthBeat - Wednesday, April 11, 2012
What Social Media Websites Are Health Care Providers Using for Professional Networking?
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Which do you use? - and why?
There are multiple/duplicate channels
Not a case of 'either/or'
Often many used for same purposes - eg reposting from Twitter to Facebook or vice versa
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Codes of conduct and guidelines on social media
Canadian Medical Association – Guidelines on social media for Canadian physicians
http://www.cma.ca/advocacy/social-media-canadian-physicians
Nursing & Midwifery Council UK – Advice based in NMC Code of Conduct
http://www.nmc-uk.org/social-networking-advice
Are they all 'thou shalt not' – or do they take account of chaning practice and expectations?
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http://thecourse.webicina.com
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Please feel free to follow up
@peterjmurray
Final version of presentation:
www.slideshare.net/drpeter/