Transcript
Millennials trust strangers before
advertisers
Word-of-Mouth
Reviews from Experts
Brand direct advertising
Reviews from Consumers
Source: Razorfish 2015, Nielsenwww.mattr.co
2014
$300m
2016
$559
m
201
7
$889
m
2015
$451m
2018
$1.1b
Source: Technorati, Statista,
Brands will spend $1b on
Influencer Marketing by 2018
201
3
$172m
201
2
$147m
www.mattr.co
A well-rounded team keeping it
weird in Austin
• 15 people: Enterprise sales, market
research, MIT artificial intelligence,
advertising, cloud platforms
• Worked together for 5+ years
To summarize...
• The new way is the old way
• Trust is a must. But do your
homework
• Everyone’s an influencer
www.mattr.co