Download - "The Entrepreneur Mindfield"
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The Entrepreneur Mindfield: How to keep from Blowing up
your company
Robbie Melton
TEDCO
@femailentrepren
© Robbie Melton May 23, 2012
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Entrepreneur Types
© Robbie Melton May 23, 2012
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The Tinkerer
© Robbie Melton May 23, 2012
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The Life Styler
© Robbie Melton May 23, 2012
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The Athlete
© Robbie Melton May 23, 2012
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The Suicide
© Robbie Melton May 23, 2012
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Suicide Entrepreneur TM
© Robbie Melton May 23, 2012
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Suicide Entrepreneur TM
© Robbie Melton May 23, 2012
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Suicide Entrepreneur TM
© Robbie Melton May 23, 2012
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Suicide EntrepreneurTM
© Robbie Melton May 23, 2012
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Suicide EntrepreneurTM
© Robbie Melton May 23, 2012
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Suicide EntrepreneurTM
© Robbie Melton May 23, 2012
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Suicide EntrepreneurTM
© Robbie Melton May 23, 2012
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Suicide EntrepreneurTM
© Robbie Melton May 23, 2012
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Suicide EntrepreneurTM
© Robbie Melton May 23, 2012
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Suicide EntrepreneurTM
© Robbie Melton May 23, 2012
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Entrepreneur Suicide
• In Love with Technology
• Not willing to take risk/invest own money
• Suspicious
• Doesn’t listen/ oversells product
• No Customer Validation
• Insular – Family/friends
• Not Focused
• Understanding True Market
© Robbie Melton May 23, 2012
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Company Success
• Business Plan
• Good Management Team
• Understands Market/Customers
• Knows its Competition
• Platform Technology
• Financially Savvy
• Create Buzz
© Robbie Melton May 23, 2012
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The Business Plan To have or not to have
© Robbie Melton May 23, 2012
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Management Team Family Friends
Strangers Diversity
© Robbie Melton May 23, 2012
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Market Size in $$$$
Growth Potential Do you have the real market
Market Penetration
© Robbie Melton May 23, 2012
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Customers Validation
Who are they really
© Robbie Melton May 23, 2012
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Competition
© Robbie Melton May 23, 2012
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The Technology Platform
Disruptive
Enhancement
© Robbie Melton May 23, 2012
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Financials
© Robbie Melton May 23, 2012
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ProForma Projections
© Robbie Melton May 23, 2012
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Investment
© Robbie Melton May 23, 2012
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Know How much, What For and When
• How much NOW and LATER
• What do you need the money for
– Be Specific
• When do you need the money
© Robbie Melton May 23, 2012
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Introductions
© Robbie Melton May 23, 2012
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Create Buzz
© Robbie Melton May 23, 2012