Download - The Emperor's New Clothes
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The Emperor’s New ClothesThe Emperor’s New Clothes
The Emperor’s New ClothesThe Emperor’s New Clothes
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Presented by Patrick DiMichele — Senior Strategist, mStoner
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Presented by Ari Betof — Director of Enrollment Management & Strategic Planning, George School
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Get Started
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Get Started
Outline your goals.
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Get Started
Decide if you need a partner.
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Get Started
Consider it a process,not a just a project.
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Get Started
Draft a strategyor project plan.
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Get Started
Inform and involveyour community.
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Get the Right Idea
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Get the Right Idea
Design a spectrum of initial concepts.
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Get the Right Idea
Solicit feedback fromcampus community.
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Get the Right Idea
Solicit feedback fromexternal audiences.
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Get the Right Idea
Choose a concept.
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Get the Idea Right
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Get the Idea Right
Engage in a process ofcontinuing revelation.
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Get the Idea Right
Centralize your (piles of) information.
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Get the Idea Right
Conduct someusability testing.
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Get the Idea Right
Mesh your designwith your technology.
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Get the Idea Right
Encourage lastminute feedback(and then stop).
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Measure Impact
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Measure Impact
Feedback
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Measure Impact
I knew so much before ever coming to the school.”
— George School Student
“
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Measure Impact
It feels like being on campus.”
— George School Alumna
“
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Measure Impact
Every Wednesday I go onto the website to see if [my son] is in Our Week in Pictures.”
— George School Parent
“
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Measure Impact
By the Numbers
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Measure Impact
26%Percentage of faculty & staff that contributed
5+ hours of time to the website prior to launch.
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Measure Impact
60%Percentage jump in web traffic.
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Measure Impact
2:28Average time spent on the homepage. Average!
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Measure Impact
37%Percentage of increase in online giving.
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Measure Impact
Exceeded Annual Fund Goal
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Measure Impact
Largest new studentcohort in twenty years.
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Measure Impact
Lower Acceptance Rate
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Measure Impact
Increased Yield
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Measure Impact
33%Percentage of admission candidates that logged-in to check admission status within 20 minutes of the official decision.
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Thank You.
Patrick DiMichelemStoner773 305 0537 [email protected]
+
Ari BetofGeorge School215 579 [email protected]