Download - The Curious Case of Apple
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INNOVATION AND NEW MARKET OFFERINGS
THE CURIOUS CASE OF APPLE
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APPLE IS THE BIGGEST COMPANY IN THE WORLD BY MARKET CAPITALIZATION.
SO WHAT IS THE STORY BEHIND IT???
https://www.flickr.com/photos/19084359@N03/6224222420/sizes/l
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https://www.flickr.com/photos/bangdoll/352625490/in/photolist-xaigQ-fu7cEG-ftRM
They started with Personal Computer, but eventually moved on to more diverse products, like……..
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……the iPod, in 2001.People just loved it.
http://static6.businessinsider.com/image/52728ac26bb3f783505893c2-651-356/screen%20shot%202013-10-31%20at%2012.51.04%20pm.png
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https://i.ytimg.com/vi/hQw3mVWXncg/maxresdefault.jpg
iTunes allowed users to legally download any number of songs to their iPod.
This silhouette ad campaign was an eye catcher and instant hit.
It was a cool gadget for the music lovers.
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In 2007, the first everiPhone was launched. One million iPhones
were sold in the first three months.
http://s3.india.com/wp-content/uploads/2016/03/iphone-se31.jpg
And there was more to come….
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iPad- the multi purpose tablet was launched .
http://home.bt.com/tech-gadgets/phones-tablets/discover-siri-and-use-your-voice-to-control-your-ipad-11363866885381
The highly popular voice assistant Siri was launched.
Extreme brand loyalty was created among
the users.
The MacBook was launched.
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How did Apple become such a huge success?
https://commons.wikimedia.org/w/index.php?curid=19071560
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https://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=http%3A%2F%2Fhdw.eweb4.com
OPEN TO BRAND CANNIBALIZATIONThey launched the iPhone despite knowing that it will eat into iPods sales.
iPod is as good as dead now.
People prefer an iPad over a MacBook.
This allowed Apple to stay ahead of its competitors.
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http://cdn.arstechnica.net/wp-content/uploads/2013/01/Apple_1Q13-results.003.png
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GREAT SYNERGY BETWEEN
MARKETING INNOVATION
AND
https://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjVjPOMpMjNAhXHpI8KHZ-
NEW PRODUCTS ARE ALWAYS BACKED BY GREAT ADVERTISEMENTS.
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http://all4desktop.com/data_images/original/4227873-think-different-apple.jpg
Apple made their own software and hardware, unlike others.
So if you want to use iOS, you have to go to an Apple store.
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BIGGER VISIONMICROSOFT’S VISION I WANT A COMPUTER IN EVERY HOME.
APPLE’S VISION I WANT A COMPUTER IN EVERY POCKET.
http://71513.stablerack.com/images/vision.jpg
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Apple is moving towards green technology.
ALL OF ITS DATA CENTERS RUN ON SOLAR POWER.
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http://www.trendingpackaging.com/wp-content/uploads/2014/12/15.jpg
99% of the paper used for packaging Apple’s products are made of recycled paper.
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Apple’s newest products: iWatch and iTV
http://img-2.gizmag.com/iwatch-cracked-code.jpg?auto=format%2Ccompress&ch=Width%2CDPR&crop=entrop
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http://www.destination-innovation.com/articles/wp-content/uploads/2015/10/apple-758333_1920.jpghttps://pbs.twimg.com/media/B8ZdsLACEAAJxlW.png
Apple is too dependent (69%)on iPhone for its revenue.This could prove to be harmful in the long run.
RISK OR STRENGTH?
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http://wall--art.com/wp-content/uploads/2014/04/apple-logo-free.jpg
RECAP
The key to Apple’s to successful innovation are:
Allowing Brand Cannibalization
Greater Vision
Doing the unusual by making hardware and software both
Aggressive marketing of new launch
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DISCLAIMERThis presentation was made by Srikant Nair,
L.D.College of Engineering, Ahmedabad as a part of marketing internship under
Prof. Sameer Mathur, IIM Lucknow.