Download - The Curious Case of Apple
INNOVATION AND NEW MARKET OFFERINGS
THE CURIOUS CASE OF APPLE
APPLE IS THE BIGGEST COMPANY IN THE WORLD BY MARKET CAPITALIZATION.
SO WHAT IS THE STORY BEHIND IT???
https://www.flickr.com/photos/19084359@N03/6224222420/sizes/l
https://www.flickr.com/photos/bangdoll/352625490/in/photolist-xaigQ-fu7cEG-ftRM
They started with Personal Computer, but eventually moved on to more diverse products, like……..
……the iPod, in 2001.People just loved it.
http://static6.businessinsider.com/image/52728ac26bb3f783505893c2-651-356/screen%20shot%202013-10-31%20at%2012.51.04%20pm.png
https://i.ytimg.com/vi/hQw3mVWXncg/maxresdefault.jpg
iTunes allowed users to legally download any number of songs to their iPod.
This silhouette ad campaign was an eye catcher and instant hit.
It was a cool gadget for the music lovers.
In 2007, the first everiPhone was launched. One million iPhones
were sold in the first three months.
http://s3.india.com/wp-content/uploads/2016/03/iphone-se31.jpg
And there was more to come….
iPad- the multi purpose tablet was launched .
http://home.bt.com/tech-gadgets/phones-tablets/discover-siri-and-use-your-voice-to-control-your-ipad-11363866885381
The highly popular voice assistant Siri was launched.
Extreme brand loyalty was created among
the users.
The MacBook was launched.
How did Apple become such a huge success?
https://commons.wikimedia.org/w/index.php?curid=19071560
https://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=http%3A%2F%2Fhdw.eweb4.com
OPEN TO BRAND CANNIBALIZATIONThey launched the iPhone despite knowing that it will eat into iPods sales.
iPod is as good as dead now.
People prefer an iPad over a MacBook.
This allowed Apple to stay ahead of its competitors.
http://cdn.arstechnica.net/wp-content/uploads/2013/01/Apple_1Q13-results.003.png
GREAT SYNERGY BETWEEN
MARKETING INNOVATION
AND
https://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjVjPOMpMjNAhXHpI8KHZ-
NEW PRODUCTS ARE ALWAYS BACKED BY GREAT ADVERTISEMENTS.
http://all4desktop.com/data_images/original/4227873-think-different-apple.jpg
Apple made their own software and hardware, unlike others.
So if you want to use iOS, you have to go to an Apple store.
BIGGER VISIONMICROSOFT’S VISION I WANT A COMPUTER IN EVERY HOME.
APPLE’S VISION I WANT A COMPUTER IN EVERY POCKET.
http://71513.stablerack.com/images/vision.jpg
https://i.ytimg.com/vi/BXTyPQlqyq8/maxresdefault.jpg
Apple is moving towards green technology.
ALL OF ITS DATA CENTERS RUN ON SOLAR POWER.
http://www.trendingpackaging.com/wp-content/uploads/2014/12/15.jpg
99% of the paper used for packaging Apple’s products are made of recycled paper.
Apple’s newest products: iWatch and iTV
http://img-2.gizmag.com/iwatch-cracked-code.jpg?auto=format%2Ccompress&ch=Width%2CDPR&crop=entrop
http://www.destination-innovation.com/articles/wp-content/uploads/2015/10/apple-758333_1920.jpghttps://pbs.twimg.com/media/B8ZdsLACEAAJxlW.png
Apple is too dependent (69%)on iPhone for its revenue.This could prove to be harmful in the long run.
RISK OR STRENGTH?
http://wall--art.com/wp-content/uploads/2014/04/apple-logo-free.jpg
RECAP
The key to Apple’s to successful innovation are:
Allowing Brand Cannibalization
Greater Vision
Doing the unusual by making hardware and software both
Aggressive marketing of new launch
DISCLAIMERThis presentation was made by Srikant Nair,
L.D.College of Engineering, Ahmedabad as a part of marketing internship under
Prof. Sameer Mathur, IIM Lucknow.