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Amy Jo Kim, Ph.D ©2014 All Rights Reserved
The Co-op Revolution7 Rules for Collaborative Game Design
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What is a game?
a system in which players engage in an artificial conflict, defined by rules, that
results in a quantifiable outcome** Source: Rules of Play
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Zero-Sum Game
We are opponents
I Win You Lose
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Head-to-Head Battles War Simulations
Rank-Ordered Competitions Gambling
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Here’s Another Kind of Game
a structured experience with rules and goals that’s fun to play together*
* Source: The Player’s Journey (forthcoming)
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We are partners
Non-Zero-Sum Game
Win-WinLose-Lose
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Martial Arts Charity Walk
Double Dutch Pictionary
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Three Disruptive Trendsre-shaping the gaming industry
Why Should We Care?
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Trend #1: Ubiquitous Connected Devices
platform disruption
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Source: DFC Global
In 2014, PC revenue surpassed console
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Source: Digi-Captial Global Games Investment Review
All growth in general-purpose devices
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Audience disruption
Trend #2: Mainstream, all-ages players
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93% of kids 8-13 play games online
women 55+ fastest-growing Facebook demo
Source: M2 ResearchSource: Inside Facebook
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Trend #3: mutual entertainment / UGC
Content disruption
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where is the Blue Ocean in this
shifting landscape?
winningTogether
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Battle Zombie Hoards Together
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Fight-n-Heal Together
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Regulars need fresh content/activities/challengesSolve Puzzles Together
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Explore Ancient Ruins Together
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Make Music Together
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Dance Together
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Regulars need fresh content/activities/challengesBuild Virtual Cities Together
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Regulars need fresh content/activities/challengesDo Real-World Science Together
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Fund a Game Together
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“In first week of 2014, $400k paid out content creators”Source: Valve
Create an Economy Together
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The Coop Revolution is Here*
*it’s just not evenly distributed
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7 Rules for Coop Design1. Compete with the System
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Tackle protein-folding science puzzles
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Regulars need fresh content/activities/challengesSurvive the Night to Learn the Basics
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Join Forces to Fund a Project
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7 Rules for Coop Design1. Compete with the System2. Shared Outcomes
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3D puzzles in 2-player co-op
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Shared Score in 2-Player Coop
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Self-organized Puzzle-Solving Team
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7 Rules for Coop Design1. Compete with the System2. Create Shared Outcomes3. Inter-dependant Roles
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Drums, Bass, Guitar, Vocals
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Fighters & Healers
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Dedicated Players earn ability to judge & punish bad behavior
Judges & Enforcers
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Regulars need fresh content/activities/challenges
Expert players fill community curation & leadership roles
Writers & Editors
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7 Rules for Coop Design1. Compete with the System2. Shared Outcomes3. Inter-dependant Roles4. Coop Social Gestures
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Mutual Recharging
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Coordinated Movements
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Hug & High-5
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Kudos for Teamwork
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7 Rules for Coop Design1. Compete with the System2. Shared Outcomes3. Inter-dependant Roles4. Coop Social Gestures5. Shared Resources
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Regulars need fresh content/activities/challengesShared (Mutable) Environment
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Shared SuperPowers
If you’re near someone you both fly longer & further
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Remixable Action Figures
If your friend comes over, you can re-mix pieces
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7 Rules for Coop Design1. Compete with the System2. Shared Outcomes3. Inter-dependant Roles4. Coop Social Gestures5. Shared Resources6. Non-Zero Stats & Spotlights
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Community Stats
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Collective Achievement
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Regulars need fresh content/activities/challengesTopical Spotlights
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progress badges earned by a group, rather than individuals
Clan Emblems
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Medic Achievement
Earned during 4-player co-op if you revive everyone
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7 Rules for Coop Design1. Compete with the System2. Shared Goals & Outcomes3. Inter-dependant Roles4. Coop Social Gestures5. Shared Resources6. Non-Zero Stats & Spotlights7. User-generated Content
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addictive streams of bite-size content
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Regulars need fresh content/activities/challengesSkyscapers & Cities to Explore
Don’t need to play the game to see the results – thanks, YouTube!
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Player-created Items to purchase
earn $$ by creating in-game wearables
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Creative Videos to Watch
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Once upon a time...
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... a girl had a transformative experience...
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... and they played happily ever after
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Not everyone is motivated by
zero-sum mechanics
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Games shape how we see the world
Seize the opportunity
Think Co-op First
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Team Co-op
Dan Cook@danctheduck
Michael Molinari@OneMrBean
Chelsea Howe@manojalpa
Amy Jo Kim@amyjokim
Sandie Richards@sandierichards
shout-out to my co-conspirators