Download - The art of naming startups and products
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THE ART OF
START-UPS & PRODUCTSNAMING
https://www.flickr.com/photos/avanaut/sets/
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your names & your logos
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your names & your logos are incredibly
powerful tools
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your names & your logos are incredibly
powerful tools to deliver your brand
messages
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your names & your logos are incredibly
powerful tools to deliver your brand messages to the
marketplace
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to customersto competitorsto distributorsto employees
to retailersto suppliers
to shareholdersto reporters
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your brand =
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your market position
your brand =
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your market position
your brand = your mission, vision, & values
+
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your market position
your brand = your mission, vision, & values
your value proposition+ +
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and your messaging
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and your messaging should drive think, feel & do objectives
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upon receiving your messages…
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what will your audience think?
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what will your audience think?
how will they feel?
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what will your audience think?
how will they feel?what will they do?
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so the naming of things is not a
decision to take lightly
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yet it so often is
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not taking it seriously settling
politically acceptableexhaustion
short-sightednessdeprioritizing
naivetelack of creativity
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it’s hard, i know
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with very little to work with, you must communicate very
complex ideas
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but it’s too important to gloss
over
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in summary…
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your names must drive brand messaging
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they must effectively
communicatemarket position
mission, vision, & values
value proposition+ +
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and
think feel do+ +
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