Download - The Anatomy of Invisible Apps
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Tim Messerschmidt Head of Developer Relations, International
PayPal & Braintree
@Braintree_Dev / @SeraAndroid
The Anatomy of Invisible Apps
#InvisibleApps at Geek Picnic Moscow ‘15
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@Braintree_Dev / @SeraAndroid#InvisibleApps
> Braintreesince 2013
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Developer Relations in a Nutshell
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Always on the go
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@Braintree_Dev / @SeraAndroid#InvisibleApps
444,623km across 27 countries
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A connected world
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@Braintree_Dev / @SeraAndroid#InvisibleApps
Transient Attention: only 8 sec.
Source: http://en.wikipedia.org/wiki/Attention_span
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@Braintree_Dev / @SeraAndroid#InvisibleApps
Focused Attention: less than 5 min.
Source: http://en.wikipedia.org/wiki/Attention_span
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Anatomy of an App
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@Braintree_Dev / @SeraAndroid#InvisibleApps
User Interface
Logic and Services
Backend
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@Braintree_Dev / @SeraAndroid#InvisibleApps
Time spent in apps grows 21% Year over Year
Source: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps
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@Braintree_Dev / @SeraAndroid#InvisibleApps
20% of all apps are being opened only …
Source: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps
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@Braintree_Dev / @SeraAndroid#InvisibleApps
… ONCESource: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps
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@Braintree_Dev / @SeraAndroid#InvisibleApps
The average Man spends 29h 33min The average Woman spends 30h 58min
Media consumption in apps & mobile web
Source: http://www.nielsen.com/us/en/insights/reports/2014/an-era-of-growth-the-cross-platform-report.html
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@Braintree_Dev / @SeraAndroid#InvisibleApps
95 installed apps 100 interactions with apps 35 apps used per day
Average User’s App usage
Source: http://thenextweb.com/apps/2014/08/26/android-users-average-95-apps-installed-phones-according-yahoo-aviate-data
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My Own Phone - 100 Apps
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@Braintree_Dev / @SeraAndroid#InvisibleApps
“Ever on the lookout for engaging content, most online viewers spend less than 60 seconds at an average site.”
Source: http://news.bbc.co.uk/2/hi/science/nature/1834682.stm
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@Braintree_Dev / @SeraAndroid#InvisibleApps
Time spent in an app: 103 seconds
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How do we make this time count?
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Security Standards
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Encryption to protect and harden data
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Tokenization as Security Layer
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@Braintree_Dev / @SeraAndroid#InvisibleApps
Applying tokenization to cardholder data
Card number Card Verification Code
Expiration date Cardholder's name
Postal code
bc7qj2 as5gc8 …}
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Information Storage using Vaults
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@Braintree_Dev / @SeraAndroid#InvisibleApps
Move your app into the background
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@Braintree_Dev / @SeraAndroid
6 ways to improve
your app
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1. Be Humble and subtle
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2. Keep your Users Notified
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3. Utilize location
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4. Recognize Usage Patterns
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5. Set up Trust Zones
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6. Adopt existing Technology
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Anatomy of an Invisible App
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@Braintree_Dev / @SeraAndroid#InvisibleApps
<==> Less is more