*As Measured by LinkedIn's Content Marketing Score
The Most Influential Manufacturing Brands on LinkedIn:
The Top 10
Content Marketing Score based on LinkedIn global active members in 2015
Oil and EnergyUnited States
1 2Electrical and Electronic ManufacturingJapan
Electrical and Electronic ManufacturingJapan
3 4Oil and EnergyNetherlands
5Electrical and Electronic ManufacturingUnited States
Electrical and Electronic ManufacturingGermany
6
AutomotiveUnited States
7
9Electrical and Electronic ManufacturingFrance
10AutomotiveUnited States
Oil and EnergyUnited States
8
39. PetrobrasOil and EnergyBrazil
43. Alstom GroupOil and EnergyFrance
47. ConocoPhillipsOil and EnergyUnited States
23. Jaguar Land RoverAutomotiveUnited Kingdom
27. EatonElectrical andElectronic ManufacturingUnited States
35. Rio TintoMining & MetalsUnited Kingdom
11. TOTALOil and EnergyFrance
15. Nissan Motor Corporation
AutomotiveJapan
19. TechnipOil and EnergyFrance
41. AUDI AGAutomotiveGermany
45. Anglo AmericanMining and MetalsUnited Kingdom
49. RelianceOil and EnergyIndia
25. Rolls-RoyceAviation and AerospaceUnited Kingdom
29. Groupe RenaultAutomotiveFrance
37. ValeMining and MetalsBrazil
13. ABBElectrical and Electronic ManufacturingSwitzerland
17. HalliburtonOil and EnergyUnited States
21. StatoilOil and EnergyNorway
42. Daimler AGAutomotiveGermany
46. EniOil and EnergyItaly
50. BHP BillitonMining and MetalsAustralia
26. 3MMechanical or Industrial EngineeringUnited States
30. Mercedes-Benz USA
AutomotiveUnited States
38. Johnson ControlsMechanical or Industrial EngineeringUnited States
14. BASFChemicalsGermany
18. Ford Motor Company
AutomotiveUnited States
22. Airbus GroupAviation and AerospaceFrance
40. BOMBARDIERAviation and AerospaceCanada
44. Saudi AramcoOil and EnergySaudi Arabia
48. SaipemOil and EnergyItaly
24. BoeingAviation and AerospaceUnited States
28. PetrofacOil and EnergyUnited Kingdom
36. Caterpillar Inc.MachineryUnited States
31. Toyota Motor Corporation
AutomotiveJapan
33. SchlumbergerOil and EnergyUnited States
34. FerrariAutomotiveItaly
32. Baker HughesOil and EnergyUnited States
12. ExxonMobilOil and EnergyUnited States
16. Alstom PowerOil and EnergySwitzerland
20. NASA - National Aeronautics and Space Administration
Aviation and AerospaceUnited States
Distribution of the 50 Most Influential Manufacturing Brands by Vertical Industry
The Content Marketing Score evaluates all content-based activities on the LinkedIn platform, including Company Page updates, employee shares, LinkedIn Sponsored Updates, and Influencer and employee posts through the LinkedIn Publishing Platform.
The Content Marketing 50:
The 50 Most Influential Manufacturing Brands on LinkedIn*
Manufacturing Edition
The Most Influential Manufacturing Brands on LinkedIn:
11-50
®
The manufacturing sector has adapted quickly to digital marketing by using tactics that range from email to search and from social media to mobile. As part of this embrace of digital marketing, a large contingent of manufacturing industry brands are leveraging LinkedIn for content marketing. Below are the top 50 global manufacturing brands based on their LinkedIn Content Marketing Scores, which are calculated by measuring the ratio between the total target audience and the unique users that engaged with the content.
The Top Performing Manufacturing Brands on LinkedIn Tend to Share the Following Traits:
Frequency of LinkedIn Company Page Updates Among the Most Influential Manufacturing Brands: 11 per Week
of companies on the list have employees who share on LinkedIn content created by others
90%
100%of companies on the list post updates to theirLinkedIn Company Pages
Smart Community
2% Transportation
4% Mechanical or Industrial
Chemicals 2%
Machinery 2%
22% Automotive
36% Oil & Gas
8% Mining
& Metals
14%Electrical and
Electronics Manufacturing
10%Aviation & Aerospace
22% Automotive
of companies on thelist have employees who post their own content on LinkedIn
of companies on the list invest in LinkedIn Sponsored Updates